Dfa building your base slides
- 1. Building Your Activist Base Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.
- 2. People Powered Campaigns Volunteers give a campaign life Campaigns activate people who can help build the progressive movement Think about the first campaign you ever volunteered on. 2
- 3. What’s Your Motivation? Why do people volunteer? Personal connection (R) Inspiring candidate (Id) Inspiring opponent (Av) Particular issue or interest (Ax) Sound familiar? 3
- 4. What’s Your Motivation? Another way to think about it: • Community • Opportunity • Policy • Social Which are you? 4
- 5. Where to look? Super Dem Activists - Early touch to the D “base” - Party org’s: county, local Dem club - Vol. requirement for voting privileges? Allied groups and organizations - Labor unions - Campus groups - Issue groups (LGBT, Immigration, Environmental, etc.) - Where in your community? 5
- 6. What kind of people? People with a vested interest: - Relatives - Donors People who are: - Busy - Already volunteer elsewhere - (food banks, local clubs, scouts) - Social/have good social networks “give a busy person a task…” 6
- 7. Tactics: How to ask More personal = more effective & more time consuming - Face to face, over the phone Less personal = less effective & less time consuming - Email, social media, flyering Target super-volunteers early 7
- 8. The 5 C’s of an Ask 8
- 9. The 5 C’s of an Ask 1. Connect Make a connection to the person 9
- 10. The 5 C’s of an Ask 2. Context Explain how this activity will help us win 10
- 11. The 5 C’s of an Ask 3. Commit Make a solid “ask” to get a firm yes 11
- 12. The 5 C’s of an Ask 4. Catapult Throw the volunteer into their commitment 12
- 13. The 5 C’s of an Ask 5. Confirm Reminder calls to everyone the day before 13
- 14. Say Thank You …and never stop