KeyNote Connecting Up Conference
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The document summarizes a presentation by Beth Kanter on how nonprofits can successfully use social media. Some key points from nonprofits that have succeeded include assessing your audience, setting objectives, being transparent, dedicating staff roles, experimenting, and emphasizing personal stories and relationship building. Specific strategies discussed are using humor and making campaigns fun, engaging supporters through contests with a sense of urgency and competition, and thanking supporters creatively.
![Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com @kanter on Twitter](https://image.slidesharecdn.com/australiakeynoteuse-this-one-1211492921741327-8/85/KeyNote-Connecting-Up-Conference-126-320.jpg)
KeyNote Connecting Up Conference
- 1. Nonprofits and the Social Web Beth Kanter, Beth’s Blog Connecting Up, Australia
- 2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
- 3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
- 4. I first heard about ConnectingUp in 2005….
- 10. What I’m going to talk about … A story about socially networked fundraising Patterns of Success Just One Tool
- 11. Nonprofits and the Social Web: Patterns of Success
- 12. The Cute Dog Theory
- 13. A Remix of the Cute Cat Theory
- 14. Web2.0: to share cute cat photos
- 15. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
- 18. So, I asked these nonprofits professionals, what do you need to think about to be successful on the social web?
- 19. Assess Audience Online Social Activities
- 21. Digital Natives
- 22. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
- 25. Not a monologue
- 26. Listening
- 27. Conversation
- 28. Even difficult ones …
- 29. The audience wants a voice
- 32. Transparency
- 33. Source: Alan Levine – CogDog Blog Web 1.0
- 34. Web 2.0
- 36. Staff Roles
- 37. “ I was a Facebook junkie before I was hired!”
- 41. Define a box Define a Box
- 43. It takes time
- 44. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
- 45. Start small, reiterate over and over
- 46. Yes Youtube Video Contest # of list members & video views // time spent = good Our first UGC contest Good, original content Developed free TV PSA Positive, active commenting on social networks Caught attention of higher ups Conveyed a powerful message to America Microsoft Facebook Challenge Payoff ($50k) // time spent = good Recognition from contest win Strong feedback and willingness from participants New “Facebook responders” segment of email file Was it worth it? No Wendy’s Flickr Photo Petition Time spent // number of entries = bad Numerous technical problems Uploading process took too much time (email) Campaign was too narrow High volume of problem feedback Case Foundation Facebook Challenge Time spent // number of participants = bad Raised $3k but no contest recognition Wasted opportunity to message new Facebook responders High volume of negative feedback – people didn’t understand However.. We learned from both campaigns!
- 47. Here’s some advice from Wendy Harmon, Red Cross Blogger
- 48. A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
- 50. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
- 51. Social Presence: Twitter I just twittered that I’m playing my guitar right now!
- 54. Is there any value to knowing what your friends are doing right now?
- 57. Twitter is not dumb … if you follow smart people!
- 60. How to be efficient …
- 61. Nonprofits
- 67. October, 2007
- 68. A Story …
- 71. Contest Opens: December 13, 2007 3:00 PM
- 72. December 13, 2007 3:01 PM
- 73. I opened my Kimono
- 75. Strategy Make It Personal Theory Example ….
- 76. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
- 80. Will it scale?
- 81. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
- 82. Strategy: Stories
- 83. Strategy Three R’s of Network Weaving
- 85. Rewards
- 86. Reciprocity
- 87. Stories and Network Weaving …
- 89. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
- 90. What’s more fun than a birthday party?
- 99. Where did they get all those embarrassing photos?
- 102. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
- 103. But my birthday was Jan. 11 th and we had 20 more days to go …
- 106. 57 donors Energizing Burst
- 107. How To Ask for Donations on Twitter
- 108. Offline/Online
- 111. 24 hours before the contest ends We’re in 1 st Place
- 121. WooT! WooT!
- 122. Chan Piseth Thank You
- 123. Lessons Learned
- 124. Open the Kimono Make it personal Use the Ladder of Engagement Stories The Three R’s of Network Weaving Fun, Humor, Easy, Urgency, and Competitive Spirit Say thank you in creative ways AND …… Strategy
- 125. And get your dogs in a row …..
- 126. Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com @kanter on Twitter
Editor's Notes
- #2: Welcome, I’m so happy to be here!