Making Media Connections Workshop
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The document discusses using social media for nonprofit organizations. It provides an overview of a workshop on getting started with social media, including listening to audiences, participating in conversations, storytelling through blogs and media, and using social networks, visual petitions and contests. Examples of successful and unsuccessful social media campaigns from nonprofits are also presented.
![Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http:// makingmediaconnections.wikispaces.com /](https://image.slidesharecdn.com/workshop-slides-1213062400981294-9/85/Making-Media-Connections-Workshop-109-320.jpg)
Making Media Connections Workshop
- 1. Beth Kanter, Beth’s Blog Making Media Connections: Social Media Game Flickr Photo by Chris Brogan (read his blog)
- 2. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
- 3. Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 2:30) Let’s Play the Game
- 5. Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/
- 8. Photo by Preetam Rai
- 9. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
- 10. Ice Breaker
- 11. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
- 12. Why Important ….
- 14. How people are getting info to make decisions With my friends
- 17. Impact on Google Results
- 19. Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Impact on Google results Source for main stream media Digital natives
- 20. The Cute Dog Theory
- 22. Assess Audience Online Social Activities
- 24. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
- 27. Not a monologue
- 28. Listening
- 29. Conversation
- 30. Even difficult ones …
- 31. The audience wants a voice
- 34. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
- 36. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
- 37. Staff Roles
- 38. “ I was a Facebook junkie before I was hired!”
- 41. Define a box Define a Box
- 43. Is this real work?
- 46. It takes time
- 47. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
- 48. Start small, reiterate over and over
- 49. Yes Youtube Video Contest # of list members & video views // time spent = good Our first UGC contest Good, original content Developed free TV PSA Positive, active commenting on social networks Caught attention of higher ups Conveyed a powerful message to America Microsoft Facebook Challenge Payoff ($50k) // time spent = good Recognition from contest win Strong feedback and willingness from participants New “Facebook responders” segment of email file Was it worth it? No Wendy’s Flickr Photo Petition Time spent // number of entries = bad Numerous technical problems Uploading process took too much time (email) Campaign was too narrow High volume of problem feedback Case Foundation Facebook Challenge Time spent // number of participants = bad Raised $3k but no contest recognition Wasted opportunity to message new Facebook responders High volume of negative feedback – people didn’t understand However.. We learned from both campaigns!
- 50. Here’s some advice from Wendy Harmon, Red Cross Blogger
- 51. A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
- 53. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
- 54. Jump in as an individual first!
- 55. http://www.flickr.com/photos/johnnyhuh/ Five ways to get started ..
- 56. 1: Put on Your Listening Ears
- 58. A homeless person isn’t someone you pass on your way into a fancy restaurant
- 63. http://www.flickr.com/photos/alismith44/ Listening: Read a few good feeds ….
- 66. Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
- 67. Twitter Conversations http://www.flickr.com/photos/vox /
- 68. The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people. Tweets that make people laugh are awesome, but tweets that make people think are even better.
- 69. What might you “tweet” about?
- 71. Findable
- 73. Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
- 74. Creating a blog takes less time than making this
- 76. What should I blog about?
- 79. Small Group: Getting Started Card Game What “getting started” project or idea will you put into practice after the workshop? What challenges do you anticipate? How to avoid those challenges?
- 80. Break
- 81. Content Creation Community Building Blogs Flickr Youtube Social Networks Twitter Fundraising Widgets
- 82. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
- 83. Storytelling (with a blog)
- 85. Find blogs Read blogs Comment on blogs Get bloggers to write about your program Write personal blog about your practice Internal org blog behind the firewall Org public blog – group authors Blogs by patients or clients as support service In order of amount of time/investment/complexity
- 86. Storytelling (with photos & video)
- 87. Start with an individual profile
- 88. Groups: Organize
- 89. Groups:Educate
- 90. Visual Petitions
- 91. Groups: Contests
- 95. If you’re lucky might go viral
- 97. Where’s your audience? Who?
- 98. Let a thousand flowers bloom … Simple actions repeated Respond quickly Funnel to your web site
- 102. Nonprofits
- 103. Newswire
- 105. Disaster
- 106. Avoiding Disaster
- 107. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
- 108. Just Three Words
- 109. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http:// makingmediaconnections.wikispaces.com /
Editor's Notes
- #2: http://www.flickr.com/photos/hangdog/9299987/