Making Media Connections
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The document provides an overview of a social media workshop presented by Beth Kanter. The workshop discusses why social media is important for nonprofits, provides examples of successful and unsuccessful social media projects, and offers tips for getting started with social media. Attendees participate in exercises to help them identify appropriate social media goals and strategies for their own organizations.
![Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http:// makingmediaconnections.wikispaces.com /](https://image.slidesharecdn.com/workshop-slides-1213205273537599-9/85/Making-Media-Connections-110-320.jpg)
Making Media Connections
- 1. Beth Kanter, Beth’s Blog Making Media Connections: Social Media Game Flickr Photo by Chris Brogan (read his blog)
- 2. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
- 3. Agenda Overview Intro & Icebreaker Why? Adoption Issues Social Media Game Getting Started
- 4. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com http:// makingmediaconnections.wikispaces.com /
- 5. Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/
- 8. Photo by Preetam Rai
- 9. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
- 10. Ice Breaker
- 11. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
- 12. Why Important ….
- 14. How people are getting info to make decisions With my friends
- 17. Impact on Google Results
- 19. Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Impact on Google results Source for main stream media Digital natives
- 20. Share pair exercise What is the most important reason why social media is important to your nonprofit? Are there other points about why social media is important that were not mentioned?
- 21. The Cute Dog Theory
- 23. Assess Audience Online Social Activities
- 25. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
- 28. Not a monologue
- 29. Listening
- 30. Conversation
- 31. Even difficult ones …
- 32. The audience wants a voice
- 35. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
- 37. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
- 38. Staff Roles
- 39. “ I was a Facebook junkie before I was hired!”
- 42. Define a box Define a Box
- 44. Is this real work?
- 47. It takes time
- 48. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
- 51. Start small, reiterate over and over
- 52. Yes Youtube Video Contest # of list members & video views // time spent = good Our first UGC contest Good, original content Developed free TV PSA Positive, active commenting on social networks Caught attention of higher ups Conveyed a powerful message to America Microsoft Facebook Challenge Payoff ($50k) // time spent = good Recognition from contest win Strong feedback and willingness from participants New “Facebook responders” segment of email file Was it worth it? No Wendy’s Flickr Photo Petition Time spent // number of entries = bad Numerous technical problems Uploading process took too much time (email) Campaign was too narrow High volume of problem feedback Case Foundation Facebook Challenge Time spent // number of participants = bad Raised $3k but no contest recognition Wasted opportunity to message new Facebook responders High volume of negative feedback – people didn’t understand However.. We learned from both campaigns!
- 53. Here’s some advice from Wendy Harmon, Red Cross Blogger
- 54. A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
- 56. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
- 57. Darren Barefoot 1 2 3 4 5
- 58. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Identify context or pick someone in group Discussion Adoption and Strategy Issues External Communications Tool: What and Why? One person to tell story from each group
- 59. Blogs Flickr Youtube Social Networks Social Presence Fundraising Widgets
- 60. Storytelling (with a blog)
- 62. Storytelling (with photos & video)
- 63. Start with an individual profile
- 64. Groups: Organize
- 65. Groups:Educate
- 66. Visual Petitions
- 67. Groups: Contests
- 71. If you’re lucky might go viral
- 73. Where’s your audience? Who?
- 74. Let a thousand flowers bloom … Simple actions repeated Respond quickly Funnel to your web site
- 78. Nonprofits
- 79. Newswire
- 81. Disaster
- 83. Stretch Break
- 84. Jump in as an individual first!
- 85. http://www.flickr.com/photos/johnnyhuh/ Five projects to get started that require 1 to 10 hours per week …
- 86. 1: Put on Your Listening Ears
- 88. A homeless person isn’t someone you pass on your way into a fancy restaurant
- 93. http://www.flickr.com/photos/alismith44/ Listening: Read a few good feeds ….
- 96. Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
- 97. Twitter Conversations http://www.flickr.com/photos/vox /
- 98. The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people. Tweets that make people laugh are awesome, but tweets that make people think are even better.
- 99. What might you “tweet” about?
- 100. Social Bookmarking
- 101. Findable
- 103. Find blogs Read blogs Comment on blogs Get bloggers to write about your program Write personal blog about your practice Internal org blog behind the firewall Org public blog – group authors Blogs by patients or clients as support service In order of amount of time/investment/complexity
- 104. Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
- 105. Creating a blog takes less time than making this
- 107. What should I blog about?
- 108. Small Group: Getting Started Card Game What “getting started” project or idea will you put into practice after the workshop? What challenges do you anticipate? How to avoid those challenges?
- 109. Just Three Words
- 110. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http:// makingmediaconnections.wikispaces.com /
Editor's Notes
- #2: http://www.flickr.com/photos/hangdog/9299987/