Gnomedex Presentation - Draft
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The document discusses strategies for using social media to raise money for charitable causes. It recommends making fundraising personal by sharing why the cause is meaningful, using stories to engage supporters at different levels, and emphasizing relationships, rewards, and reciprocity. Specific tactics mentioned include using birthdays, photos, contests and Twitter to spur donations in a fun and competitive way. The overall message is that an open, personal approach on social media can effectively raise money and awareness for good causes.
Gnomedex Presentation - Draft
- 1. Using Social Media for Good Causes Beth Kanter, Beth’s Blog
- 2. Offline: Trainer Photo by Steve Goodman
- 3. Online: Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and life streams Conversations network
- 9. What the F*CK just happened?
- 10. What I am going to talk about today …
- 13. Contest Opens: December 13, 2007 3:00 PM
- 14. December 13, 2007 3:01 PM
- 15. I opened my Kimono
- 17. Strategy Make It Personal Theory Here’s an example …
- 18. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
- 22. Will it scale?
- 23. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
- 24. Strategy: Stories
- 25. Strategy Three R’s of Network Weaving
- 27. Rewards
- 28. Reciprocity
- 29. The Three R’s of Network Weaving In Action
- 31. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
- 32. What’s more fun than a birthday party?
- 43. 142 birthday wishes 125 people donated 180 views on “see me naked” photo
- 44. But my birthday was Jan. 11 th and we had 20 more days to go …
- 50. 57 donors Twitter Rally
- 56. 24 hours before the contest ends We’re in 1 st Place
- 66. WooT! WooT!
- 68. Open the Kimono Make it personal Use the Ladder of Engagement Stories The Three R’s of Network Weaving Fun, Humor, Easy, Urgency, and Competitive Spirit Say thank you in creative ways Lessons Learned
- 69. What’s next?
- 73. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends? @kanter on Twitter for link
- 74. http://www.flickr.com/photos/fine-rain/ http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/88531234@N00/ http://www.flickr.com/photos/dwinton/ http://www.flickr.com/photos/dirgon/ http://www.flickr.com/photos/shannonbailey/ http://www.flickr.com/photos/lab2112
Editor's Notes
- #2: I’m going to talk about personal, socially networked fundraising campaigns ..