Slides Gsp Final

This document discusses using social media for fundraising and social good. It outlines various strategies for personal fundraising campaigns, including opening up about why you care, using stories to engage people at different levels, building relationships, and incorporating fun, urgency and competition. Specific techniques mentioned are network weaving by building relationships and reciprocity, and using Twitter to rally donors near a contest deadline. The key lessons are to make it personal, use different engagement techniques, focus on stories and relationships, and bring a fun, competitive spirit.