Final Slides PoST
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Beth Kanter is celebrating her 53rd birthday by using social technology to help raise money to send Cambodian children to school. She engages her social networks by asking them to create birthday cards for her on Flickr and write blog posts about her birthday. Through these efforts, over 250 people participated and helped raise $6,300 to support education in Cambodia.
Final Slides PoST
- 1. Spreading “Happy Birthday” to Send Cambodian Youngsters to School with Social TechnologyThe Art of Re-Tweet, Learning Loops and ChocolateBeth Kanter, Beth’s BlogHow I’m Celebrating My 53rd Birthday: Jan. 11, 2010
- 2. I’m spending my birthday doing three things I love!
- 3. Teaching and learningPhoto by Steve Goodman
- 4. Helping children in Cambodia
- 5. EngagingContent inmany placesnetworkSharingConversationsCrowdsourcingFundraisingLearning and content creationSocial Technology
- 6. Today is my birthday, but I don’t any more stuff
- 7. I don’t want cake and ice cream
- 8. I want to use social technology to help send Cambodian Youngsters to school!
- 9. Share some insights with you about how to do it …
- 12. Eat Chocolate = Feel Good
- 13. Why Cambodia ?
- 17. Framework
- 20. 1243
- 22. The results … people joined my flickr group –18 people created cards – half I’ve never met f-2-fMany annotated their cards with how they remixed it providing me with content for blog posts to promote the contest12 people wrote birthday blog posts, one person created a birthday blogBarriers: lack of creativity, no technical skills, no flickr account
- 25. Ladder of EngagementParticipator TypeInvolvementPersonal Fundraiser does the Network Weaving
- 26. Strategy:Stories
- 35. The photos were from my flickr Beth 5.0 Group
- 38. 125 people donated 142 birthday wishes180 views on “see me naked” photo
- 39. Birthday app: How time/effort is needed and document for others
- 40. Learning Loops
- 41. $6,300
- 42. # of Members Recruited - 253
- 43. Beth is turning 53rd today! And we’re going to learn about the art and science of retweeting!
- 44. Experiment: The Art & Science of Re-tweetingCompose Tweet of this message in your own words:Happy birthday Beth! #beth53! Let's send Cambodian kids to school: http://bit.ly/beth53
- 45. The Science of Re-tweeting@DanZarrellaAsk for RetweetUse NounsColons Rule!
- 46. Ask for the ReTweet
- 47. ReTweets are Noun Heavy
- 48. ReTweets have More Punctuation: Colons Rule
- 49. The ExerciseCompose Tweet in your own words of this message:Happy birthday Beth! #beth53! Let's send Cambodian kids to school: http://bit.ly/beth53Rules:Must include hashtag and the bit.ly urlWrite Tweet in your own words in a way you think will get attention from your network. Happiness and provokingReview the call to action: http://bit.ly/beth53
- 50. The Secret Sauce: Learning LoopsReview your goals against your metrics , extract insights, and adapt or delete what isn’t working. Learning Loops: Real Time Tracking and ReflectionDavid ArmanoListen, Learn, and Adapt
- 52. Real Time Tracking ToolsMany tools, pick right onesFor our experiment
- 53. Seed: Twitalyzer to identify Influencers # followers # unique references Frequency RT you Frequency RT others Relative frequency updates
- 54. Reach: What the Hashtag Tweets
- 55. Engagement: Bit.ly for Click Thrus
- 56. What’s Missing?
- 57. Seed Identify InfluencersTrackingThe Whole FunnelATTENTIONTweetsBlog PostsFB StatusFB Wall PostsFB Cause MessagingENGAGEMENTClick ThrusRetweetsCONVERSIONBased on: Sean Power and Alistair Crollhttp://bit.ly/cummunilyticsDonations/DollarsOngoing Donor
- 58. Learning“We spend more time figuring out whether something is a good idea than we would have just trying it." - Clay Shirky
- 59. Think like a rocket scientistOptionalEssential
- 60. Observe and sift through qualitative data like a Primatologist
- 61. You’re saying that your followers are primates?Anthropologist * is a better metaphorArmano describes it as “digital anthropologist”
- 62. My Learning Process For Every Campaign… Document on the fly
- 63. Test and tweak
- 64. Pick the right hard data points
- 65. Harvest insights
- 66. Look at what other nonprofits are doing in the space
- 67. Pause for reflection time before next reiteration: How to improve results?I like to visually document too …
- 68. Test and Tweak
- 70. You need numbers too
- 71. Pick the right metrics that translates into a value …Photo by smitty
- 72. Harvest Insights
- 73. Grand Synthesis
- 74. Exercise: Shift Into A Reflective Mindset
- 75. What did you notice about the experience of eating the chocolate?
- 76. Let’s Reflect on Your ReTweetGo to your @sign and look at the ReTweets2. Go to http://wthashtag.com/Beth53 and review the transcript
- 77. Reflection QuestionsWhat tweets were successful and why?What can you take away form this exercise for your class project?What is a good collaborative goal?What is a good success metric?
- 78. Thank You! Beth’s Bloghttp://beth.typepad.com@kanter in TwitterFacebook Fan Pagehttp://www.facebook.com/beth.kanter.blog
Editor's Notes
- #70: What did you notice about the experience of eating the chocolate?What tweets were successful and why?What might they use from this exercise for their class project?What is a good collaborative goal?What is a good success metric?