Developing Your Web Presence
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This document outlines a training session on developing your web presence as a librarian. The session aims to help librarians understand the importance of their web presence and how to develop a presence across institutional, personal, and social web platforms. The agenda covers mapping current web presences, tools for developing a presence, writing for the web, and tips for running training on the topic. Attendees are encouraged to assess their current web presences and create an action plan to improve visibility online.
Developing Your Web Presence
- 1. Developing your web presence: the librarian’s guide Matt Lingard, Jane Secker, LSE Centre for Learning Technology 23rd November 2010 Manchester Metropolitan University http://tinyurl.com/CSGILpresence
- 2. Aims of course • Understand your web presence & its importance • Consider institutional vs personal vs social web presence • Highlight tools for developing your web presence • Understand need to write for the web • Provide knowledge for running a training session on web presence
- 3. Session Outline • 10.30 Introductions & overview • 10.50 Mapping your own and others’ web presence • 11.50 Google tips • 12.00 Web presence: institutional • 12.30 Web presence: personal & professional activities • 13.00 Lunch • 13.45 Web presence presentation: personal & social • 14.15 Creating an action plan • 14.30 Writing for the web • 14.50 Running web presence training: tips and issues to consider • 15.20 Round up and questions • 15.30 Close
- 4. Why? • Showcase • You! • Your work • Build professional network • Reach wider audience • Expected?
- 7. Googling ‘Jane Secker’ • What do we find? • Which pages are top of the list and why? • Activity • Groups of 3 • Find out as much as possible about 1 of your group • 10-mins
- 8. Google personalisation • Can create a personal Google home page with short cuts to useful links and news feeds • If signed in, Google behaves differently as it learns about you! •Google behaves differently depending on version •And where you are located in the world •Google alerts
- 9. Your web presence • Institutional • Professional activities • Personal • Social Networks / Social Media
- 10. Jane’s institutional presence • LSE Experts pages • Includes my recent research • LSE Research Online for publications • Research appears in Google Scholar • But can also appear on other pages • LSE website • CLT department page • LSE Library web page
- 11. Your institutional presence • Repositories • for research and for your teaching materials • Key advantages are often have RSS feeds so can generate dynamic list • May be policy about contributions from library staff • Departmental web pages • Allow you to create a professional profile • Usually focused specifically on your job
- 12. Activity – in groups • How do you appear on your official institutional pages? • Can you do anything to improve these pages? • Are you free to edit them? • Can you deposit material in an institutional repository and do you? • Feedback good practice
- 13. Web presence: professional activities • Check your profile on other websites that matter • Membership of professional groups e.g. CILIP groups • Committee membership • Mentoring • Conference websites • Journal editorial boards
- 14. Personal Websites • Why? • Identity – personal! • A home • Control: content, design, updating • Conversational • How? • Traditional vs web-based authoring • Website vs blog • Institutional vs external hosting • Domain names
- 16. Social Networking • Purpose? • Relationships • Public / private • Security
- 17. Social Media • YouTube (videos) • Flickr (photos and videos) • Slideshare (Presentations) • LibraryThing (Books) • Feeding & Embedding • Social citation tools such as Mendeley
- 18. Discussion and plan of action • Where am I? • Is my profile up to date? • Is it connected? • Where should I be? • Actions
- 19. Writing for the Web 1. Audience & their purpose 2. Impatient scanners not readers • Important stuff first • Structure & emphasis • Eliminate redundancy • Mind your language
- 21. Journalists’ Inverted Pyramid “Above the fold”
- 22. Layout • Headings • Sub-headings • Short paragraphs • Lists – numbered or bulleted • Start with information-carrying words
- 23. Emphasis & Links • Emphasis • CAPITALS Bold Italics Underline Colour • Links XClick here to read my case study XRead my latest case study here Case study
- 24. Language • Use plain language • Avoid jargon & expand acronyms • Avoid clichés, limit similes & metaphors • Limit humour / sarcasm • International language
- 25. Removing Redundancy Setting up your website involves co-operative collaboration between the various members of a team such as the designer and the commissioner, for example. The method is a simple one. 29 words Setting up your website involves collaboration between team members, such as the designer and the commissioner. The method is simple. 20 words
- 26. Running training on web presence • What worked from today’s session? • What do you need to change? • Who are your audience? • What format of session and for how long? • What challenges will it present? • What additional support might you need to offer to complement this course? • Any technical issues • Any other issues?
- 27. Tips • Find out lots about institutional policies on • IPR / copyright issues • use of social media / networking • Use of institutional repository • Use of web 2.0 tools • Try Googling participants beforehand • Encourage lots of discussion and activities • Ask delegates to bring laptops if they have them to avoid need to use a computer room • Talk to staff in other departments: e-learning, IT Training, educational developers
- 28. Questions? • Jane Secker j.secker@lse.ac.uk • Matt Lingard m.j.lingard@lse.ac.uk • Links: http://tinyurl.com/CSGILpresence