Development of Company Ident
- 2. Software's That I Used • When making the company ident there were a few software’s that I could possibly use. • Programs such as; Photoshop, Fireworks or Paint. But altogether I really wanted to have an animated ident/logo so I chose to use Adobe After Effects. • I had used it before so I was generally quite familiar with the program but I did use some tutorials on YouTube to help . • In making the ident I also used a 3D program called ‘Cinema 4D’ to make the text look 3D and include some interesting lighting and colour scheme for the text.
- 3. Making the Background • When making the ident for our company I started off with focusing on the background and what it would look like. • Instead of having a plain background with a solid colour I decided to make it more interesting by having a sort of cloudy effect. • With help from some tutorials I used a plugin that came with After Effects called ‘Optical Flares’ and edited the properties to give it the effect. • That and some clever change of the lighting to create a sort of mood to the ident, made it look slightly more interesting. • Once I had that created I then proceeded to slightly animate the clouds a bit to increase the quality of our ident.
- 4. Making the Text In Cinema 4D • When I had completed the background I then used ‘Cinema 4d’ to create the text for the ident. • With Cinema 4D I was able to make the text look 3D and add some depth to it to make it look more aesthetically pleasing. • The software also gave me a chance to make the text quite reflective so that it can reflect and adjust to any pieces of lighting that hits it. • All this really made the overall ident look and have a much higher quality.
- 5. Putting Them Together • Once I had finished editing the text I then imported into after effects. • Although instead of just placing it in from the beginning I decided to have it sort of flash in, in a sort of dramatic way. • Again using the ‘Optical Flares’ plugin I used it to make a bright flash to cover the screen which would then reveal the 3D text. • I also wanted to have the text exit in some way but instead of just fading out I decided to animate the text to sort of explode towards the screen. • This overall giving quite an interesting effect for our company name in general. • Then when everything was done I then proceeded to fully render it and turn it into a video format.