DevOps for Mobile: Delivering a 5-Star App Experience to Your Mobile Users
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The document discusses the importance of delivering a superior mobile app experience in today's app economy to build customer loyalty. It highlights how DevOps for mobile from CA Technologies enhances collaboration among various teams and accelerates the mobile app lifecycle through real-time insights and continuous improvement. The document also emphasizes the need for actionable analytics and strong support to maintain user engagement and satisfaction.
DevOps for Mobile: Delivering a 5-Star App Experience to Your Mobile Users
- 1. Jonathan Lindo MBT03S #CAWorld CA Technologies VP, Enterprise Mobility DevOps DevOps For Mobile Delivering a 5-Star App Experience
- 2. 2 © 2014 CA. ALL RIGHTS RESERVED. Abstract In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have? Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers. Jonathan Lindo CA Technologies VP, Enterprise Mobility
- 3. 3 © 2014 CA. ALL RIGHTS RESERVED. APPLICATION ECONOMY THIS IS THE AGE OF THE USERS AND IT’S ALL ABOUT THE
- 4. 4 © 2014 CA. ALL RIGHTS RESERVED. The World in 2014 as we Know It… http://www.phonearena.com/news/The-average-global-smartphone-user-has-downloaded-26-apps_id47160 Number of mobile app downloads as of July 150B+ Number of apps in app stores 3,000,000+ Average # of mobile app downloads per phone 33 App store revenue in 2013 US$ 26B+
- 5. 5 © 2014 CA. ALL RIGHTS RESERVED. Native Apps Continue their Rule …
- 6. 6 © 2014 CA. ALL RIGHTS RESERVED. Achieving Mobile App Distribution Cross-app promotion Mobile advertising App store chart boosting Web banner ads Marketing automation Webinar Campaigns SEO Email marketing campaigns Social media marketing Twitter promotion Facebook ads $$$
- 7. 7 © 2014 CA. ALL RIGHTS RESERVED. 19% Never run your app more than once… 45% Users who will never reach five runs of your app 94% No longer running your app after 30 days! Great, we Have Installs! But wait … http://swrve.com/lp/new-players-report/?utm_source=blog&utm_medium=internal&utm_campaign=new-players-report Our job is far from done …
- 8. 8 © 2014 CA. ALL RIGHTS RESERVED. Achieving and Maintaining Engagement … http://techcrunch.com/2011/12/18/app-ocalypse/ http://mobilemarketingmagazine.com/brits-app-attention-span-shorter-than-ever 15 Number of mobile apps used regularly per week 65% Users demanding good app performance 82% Deleted an app due to crashes or poor performance Tougher than ever!
- 9. 9 © 2014 CA. ALL RIGHTS RESERVED. SPEEDING UP! MOBILE DELIVERY IS
- 10. 10 © 2014 CA. ALL RIGHTS RESERVED. SEPARATE HOW DO WE FROM THE PACK?
- 11. 11 © 2014 CA. ALL RIGHTS RESERVED. NEVER DONE OUR JOB IS
- 12. 12 © 2014 CA. ALL RIGHTS RESERVED. Delight Customers Deliver great experiences and improve with analytics Provide world-class support How do we Deliver a Five-Star Experience? Deliver High Value Understand behavior and apply real-time intelligence Fail fast, iterate quickly
- 13. 13 © 2014 CA. ALL RIGHTS RESERVED. DEVOPS BRIDGES OPERATIONS AND AGILE SOFTWARE DEVELOPMENT TOOLS AND METHODOLOGIES
- 14. 14 © 2014 CA. ALL RIGHTS RESERVED. DEVOPSDevOps for Mobile DevOpsaccelerates the release of apps into production and … … translates operational insight into real-time adaptation … … with continuous feedback and improvement across the app lifecycle. CONTINUOUS DELIVERY Application Delivery Application Performance Management Infrastructure Management DevOps
- 15. 15 © 2014 CA. ALL RIGHTS RESERVED. How is DevOps Achieved? 1 2 3 4 CULTURE AUTOMATION ANALYTICS COLLABORATION
- 16. 16 © 2014 CA. ALL RIGHTS RESERVED. DevOps for Mobile Accelerating the mobile app lifecycle Support Production Deployment Dev and Test CA enables each stage of ‘continuous delivery’
- 17. 17 © 2014 CA. ALL RIGHTS RESERVED. DevOps for Mobile: Opportunities for Success Mobile test automation Mobile app platforms Mobile app APIs Mobile app performance and analytics Mobile release automation Mobile app support API
- 18. 18 © 2014 CA. ALL RIGHTS RESERVED. DevOps for Mobile Tooling Goals DEEP VISIBILITY:Complete end-to-end view into mobile apps Extend operationsview into mobile apps and infrastructure RAPID ANALYSIS:From mobile infrastructure to mobile device Identify issues at 30,000-ft. view; drill to microscopic app-level detail ACTIONABLE ANALYTICS: By app, region, carrier, device or users Reveal specific analytics data based on multiple variables
- 19. 19 © 2014 CA. ALL RIGHTS RESERVED. Mobile Test Automation and Service Virtualization LAN testing network CAApplicationTest Mobile App Automation CA Service Virtualization Virtual Services ! !
- 20. 20 © 2014 CA. ALL RIGHTS RESERVED. CA Release Automation
- 21. 21 © 2014 CA. ALL RIGHTS RESERVED. Answer Key Questions … at any time Visualize, understand impact and be proactive Whatis my user experience like? Whois using our apps? Whereand whenare apps used? Whatare my users doing with our apps? Can I helpusers get more value?
- 22. 22 © 2014 CA. ALL RIGHTS RESERVED. CA Mobile App Analytics Broad, deep visibility into your mobile infrastructure
- 23. 23 © 2014 CA. ALL RIGHTS RESERVED. CA Mobile App Analytics Broad, deep visibility into your mobile infrastructure
- 24. 24 © 2014 CA. ALL RIGHTS RESERVED. Actionable Analytics By app, region, carrier, device or users
- 25. 25 © 2014 CA. ALL RIGHTS RESERVED. Complete End-to-End Mobile Infrastructure ViewMobile App Topology View With APM 9.7
- 26. 26 © 2014 CA. ALL RIGHTS RESERVED. CA APM 9.7 with Mobility Integration CA APM 9.7 transaction traces with mobile data
- 27. 27 © 2014 CA. ALL RIGHTS RESERVED. Monitor Mobile Business Transactions
- 28. 28 © 2014 CA. ALL RIGHTS RESERVED. Identify Mobile App HotspotsPerformance, Usage, Test Coverage, Issues
- 29. 29 © 2014 CA. ALL RIGHTS RESERVED. Analyze Automated Test CoverageGenerate New Automated Tests On-Demand
- 30. 30 © 2014 CA. ALL RIGHTS RESERVED. Understand Mobile User BehaviorCapture User Flow Through Your App
- 31. 31 © 2014 CA. ALL RIGHTS RESERVED. Mobile Device Visibility Gestures, API requests, app performance
- 32. 32 © 2014 CA. ALL RIGHTS RESERVED. Measure Effectiveness Compare versions, regions and devices
- 33. 33 © 2014 CA. ALL RIGHTS RESERVED. Give Customers World-class Support Live remote mobile support
- 34. 34 © 2014 CA. ALL RIGHTS RESERVED. DevOps is Working … Source: Puppet Labs 2014 State Of DevOps “Organizations with high performing DevOpsteams were twotimes more likely to exceed profitability, market share and productivity goals …” “…and had 50 percent higher market capitalization growth over threeyears…”
- 35. 35 © 2014 CA. ALL RIGHTS RESERVED. CultureLearn more about DevOps -Get Involved! DevOpsDayshttp://www.devopsdays.org Velocity Conferencehttp://velocityconf.com/ DevOpsEnterprise Summithttp://devopsenterprise.io/ CA Worldhttp://caworld.com
- 36. 36 © 2014 CA. ALL RIGHTS RESERVED. For More Information To learn more about DevOps, please visit: http://bit.ly/1wbjjqX Insert appropriate screenshot and textoverlayfrom following“More Info Graphics” slide here; ensure it links to correct page DevOps
- 37. 37 © 2014 CA. ALL RIGHTS RESERVED. For Informational Purposes Only © 2014CA. All rights reserved. All trademarks referenced herein belong to their respective companies. This presentation provided at CA World 2014 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer references relate to customer's specific use and experience of CA products and solutionssoactual results may vary. Terms of this Presentation