Dial Up More Appointments: 6 Winning Cold Call Scripts
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The document provides six effective cold call scripts designed to enhance appointment-setting success. Each script focuses on different strategies, such as obtaining permission, direct communication, and making the conversation engaging through questions. By offering value and using a flexible approach, the scripts aim to maximize positive outcomes in cold calling scenarios.
Dial Up More Appointments: 6 Winning Cold Call Scripts
- 1. Dial Up More Appointments: 6 Winning Cold Call Scripts
- 2. “Hello, my name is Jane with ABC company. Thank you for your time. If I told you I could solve all your problems, would you be interested? Would you like to meet at 2:30 today or 10:30 tomorrow? Thank you again for your time.” “Um, how about no.” FACT You don’t need a RIGID CALL SCRIPT.
- 3. FACT ...but the words you use MATTER. HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE! SHORT, FLEXIBLE SCRIPTS can help you navigate the phases of every cold call, and maximize the chances of a POSITIVE OUTCOME.
- 4. The Double Handshake SCRIPT No. 1
- 5. THE DOUBLE HANDSHAKE HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE! “Hello, I’m FIRST AND LAST NAME. We haven’t met, but do you have a moment to speak with me?” “Okay, thanks. Is there a better time today we can talk?” “No” or “Not right now”
- 6. WHY IT WORKS Your goals: obtain permission and reduce “friction” No company name + “we haven’t met” = no distractions “Is there another time today” = increased urgency, better odds
- 7. The Reason I’m Calling... SCRIPT No. 2
- 8. HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE! T.R.I.C. The Reason I’m Calling... ...is to offer you the chance to ...is to set a time to meet ...is to show you some ideas about
- 9. WHY IT WORKS Don’t waste time; get to the point Direct approach = professional, respectful Every call has a reason: to offer value to your prospect
- 10. Let Me Ask You Something... SCRIPT No. 3
- 11. HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE! DRIVE THE CONVERSATION: 5 QUESTIONS “If changing your approach isn’t a top priority right now, what are YOUR TOP PRIORITIES?” “What are some things about your process YOU WISH WERE BETTER?” “Can you share some of the details of what you’re doing so I can understand WHAT’S WORKING SO WELL?” “Are you ever concerned about {COMMON PROBLEM}?” “On a SCALE OF 1-10, how would you rate how things are going right now (e.g., with your current solution)?” WHEN EVERYTHING SEEMS FINE ON THE SURFACE... ...QUESTIONS CAN HELP YOU UNCOVER UNRESOLVED PAIN AND UNMET PRIORITIES
- 12. WHY IT WORKS Your prospect will resist; be prepared Keep conversation moving, shift focus to your prospect Your prospect talking = more engagement / interest
- 13. Sell the Appointment SCRIPT No. 4
- 14. HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE! SELL THE APPOINTMENT (NOT YOUR PRODUCT) “That’s exactly why I called. Our clients experience a lot of the same dilemmas and obstacles, and when we meet, we can look at potential solutions. “You may never become a customer, but you’ll gain some good ideas either way.” WHEN YOU’VE UNCOVERED YOUR PROSPECT’S PAIN...
- 15. WHY IT WORKS You won’t close a complex sale with a cold call Climb the ladder: aim for the next step, not the final step Reciprocity = give free ideas, you’ll get something back
- 16. The Last Resort SCRIPT No. 5
- 17. HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE! THE “3-6-9” QUESTION “Okay, I understand you don’t want to meet right now. So let me ask you: 3, 6, or 9?” IF YOUR PROSPECT STILL WON’T BUDGE... “WHAT DO YOU MEAN?” or “I DON’T UNDERSTAND.” “When should I follow up: in 3, 6, or 9?”
- 18. WHY IT WORKS One last chance to keep conversation moving Ask “what might change between now and then?” Let your prospect define the timeframe (days, weeks, months)
- 19. The Boomerang Message SCRIPT No. 6
- 20. THE BOOMERANG MESSAGE "Hi PROSPECT’S FIRST NAME. This is YOUR NAME. I'm calling regarding COMPETITOR COMPANY WHO IS YOUR CLIENT. Please get back to me at PHONE NUMBER. Again, this is YOUR NAME at PHONE NUMBER. I look forward to speaking with you." HELLO? WHAT’S THIS ABOUT? NOT INTERESTED NOT READY STILL NOT SURE LEAVE A MESSAGE!
- 21. WHY IT WORKS Clear, concise, direct = better odds of callback Mentioning competitor conveys urgency, piques curiosity Social Proof: more likely to do something others are doing
- 22. INSIDERS
- 23. © Business Wise Inc. 2017 CHARLOTTE 2101 Rexford Rd. Suite 132E Charlotte, NC 28211 T. 704.554.4112 ATLANTA 6190 Powers Ferry Rd. Suite 190 Atlanta, GA 30339 T. 770.956.1955 DALLAS 15851 Dallas Pkwy. Suite 404 Addison, TX 75001 T. 214.306.0605