Difference between web 1.0 and 2.0
2 likes886 views
Web 1.0 involved large equipment controlled by media institutions to create and distribute content on a one-way basis according to scheduled programming. Web 2.0 allows individuals to create and share content using affordable devices and distribute it through websites for user-generated content. It enables more interactivity as people contribute freely to help others and develop new ideas through conversations. However, the information on websites may not always be reliable.
Difference between web 1.0 and 2.0
- 1. Difference between web 1.0 and 2.0 1.0 2.0 Creating media involved big expensive equipment (recording device , cameras) that needed a big broadcasting company to be distributed. Now can be created using smaller and cheaper devices (Mobile phones) and shared on online websites such as YouTube. *People didn’t have much choice over when and how they get their media instead it was controlled by the media institutions. Now websites are available where the content is provided by the users (YouTube, face book, Wikipedia) and distributed to other users around the world. *Time was important- Schedules set by the media which media consumers had to shape their lives around. It was a one way process. Interpersonal computing and Equality More interactive: people contribute together by sharing their knowledge for free to help people that cannot pay. TV living book 91-96: -Personal schedules build around the media schedules.(very conscious of time) -Spent a long time watching TV Watch TV less and are on the internet more. Mass production for mass consumption. Older corporations where in the shape of a pyramid Software as a service : Online replacements for personal desktop applications are also available for free. e.g Google docs provides online spreadsheet, presentation and word processor. Web is a mass of conversations: New ideas are usually developed from conversations. Mass Innovation-more ideas being shared by people than before. Now everybody can contribute and leave their mark as well as get recognition for the work they do. Positives Negatives ubiquitous Information is not always reliable depending on the website as anyone can share and edit. Everything is only as good as the contributors or the creators of the thing Viral marketing: Using web 2.0 for word of mouth marketing: encourages participation from the Consumer as they providepositive reviews about products and help help promote and raise awareness of the product. Negative reviews about movies could discourage people from viewing the movie.
- 2. Companies are more aware of how their customers feel about their products .Likewise it increases the chances that a customers complaint do not go unnoticed or ignored. Copyright Online campaigns are starting earlier Piracy Studios are creating other forms of entertaiment other than trailers to create an early buzz and awareness of new films . An example is Moviefone.com's "Unscripted" series, in which two principals from a film interview each other about the making of the movie. Independant companies can showcase their work for example Moviefone.com's Short Film Festival is just one example.