Difference perception and their effect on communication
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This document discusses the difference between perception and communication and how they affect each other. It defines communication as conveying information between people to create understanding, and perception as how people interpret sensory information to form views of the world. Communication and perception are interrelated - a message can be perceived differently depending on factors like culture, environment, and self-perception. The document also describes different types of perception like self-perception, learned perception, environmental perception, cultural perception, and physical perception. Finally, it discusses how perception affects communication, as people perceive things differently, and the role of communication is to convey messages to build desired perceptions.
![TOPIC NAME
:DIFFERENCE
PERCEPTION AND
THEIR EFFECT ON
COMMUNICATION
SUBMITTEDTO, SUBMITTED BY,NIRALI
DESAI(77), SNEHALI
CKSVIM
PATEL(78)
INSTITUTE OF
MANAGEMENT
SUBJECT:
MANAGERIAL
COMMUNICATIN
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Difference perception and their effect on communication
- 1. TOPIC NAME :DIFFERENCE PERCEPTION AND THEIR EFFECT ON COMMUNICATION SUBMITTEDTO, SUBMITTED BY,NIRALI DESAI(77), SNEHALI CKSVIM PATEL(78) INSTITUTE OF MANAGEMENT SUBJECT: MANAGERIAL COMMUNICATIN [Pick the date]
- 2. INTRODUCTION WHAT IS COMMUNICATION? Communication: This generally defined as the activity of conveying Information.Communication has been derived from the Latin word "COMMUNIS", meaning to share. Communication is more than speaking or writing. To be effective, communication requires thecreation of a common understanding of ideas, desires and observations among people.Communication is a two-way exchange that involves both a presenter and an audience.Communication includes written and non-verbal behaviors as well as speaking, and has as its goal toaffect the knowledge or behavior of another. What is perception? Perception: The processby which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practicalpurposes and guides human behavior in general.
- 3. Communication and perception When you communicate with someone, you convey a message that the other person is meant to perceive and decode. The simpler and more straightforward the message, the easier it is to perceive. For instance, asking someone if he is hungry is a simple communication that asks a direct question. But if you phrase it in a language the recipient doesn't know well or you put an inflection in your voice, it adds layers to the communication that the recipient might not get. For instance, the lilt in the question could be silently asking if the recipient wants to eat with you, though you didn't ask that question. perception is pross of sensory organs the mind gets the information through the five sense organs,i.e.,eyes,nouse, ears,tongue,and skin. The stimulation comes to the organs through ationwritten messages, oral presentation,taste,touch,etc.the perception starts with the awareness of these stimuli. Recognising these stimuli takes place only after paying attention
- 4. to them. These message are then translated into action. The Relationship BetweenPerception andCommunication In any type of communication, there's always the chance that the intended meaning is lost in the communication. Because of different personalities, cultural differences or past experiences, what one person intends to communicate may be differently perceived by another. Some of the factors that influence perception and communication include self-perception, learned perception, environmental perception and cultural perception. Types of Perception in Communication Someone's perception is her reality. Perception in communication determines how one will communicate and how they will receive information from another person. Perception in communication is based on three elements. Your perception of others is the product of how you view yourself, that you remember things better if you relate to self and
- 5. that you tend to ignore that which contrasts with your view of self. Self-Perception o Your self-perception is the way you perceive yourself. The self-perception is based on your self-esteem, self-concept and self-efficacy. Your self-esteem is how much you value yourself. Are you confident or insecure in how you perceive yourself? Your self-concept is designed by how you think people perceive you, how you're perceived in a group setting and your own perceptions based on past experiences. Self- efficacy is the predictionsyoumake about yourself, suchas "No matter what, I'm going to get that job." Environmental Environmental perceptions are formed based on the context in which the information is received. For example, if a child turned to a parent and said, "I hate you," that would have one obvious perception, but if you were practicing for a play and you read, "I hate you" in your script, the perception of the same words changes. One's environment will shape the perception that creates a mental filter in which they will process life and information through.
- 6. Learned o Learned perception is formed around personality, culture and habit. Learned perceptions are thoughts, ideas and beliefs that are formed by a person being taught. Whether they were formally taught or learned by example, an individual will process and react based on his or her learned perception. This can be seen in children reflecting their parent's personality traits, religious beliefs and philosophy on life. Physical Physical perception is based on the tangible world. It's the way your physical ears and eyes perceive something and how your mind processes it. For example, in U.S. culture, it would be perceived as intrusive and rude for a stranger to stand close to you while you ride the bus, but in South American cultures, this is perceived as a norm. Another example of physical perception is our idea of color. Red represents danger or romance while blue represents calm or water. The way a person identifies with various colors is an example of physical perception. Cultural Cultural perception differs from environmental perception because it refers to larger scale of a society and not a specific environment based on the persons life. Culture
- 7. perceptions will vary from city to city and region to region. "For instance, an Asian American woman possesses at least two distinct identities, each associated with different and sometimes conflicting domain-specific stereotypes," according to researchers at Harvard University's Interpersonal Perception and Communication Laboratory. Cultural perceptions are formed by the sub- society in which a person is raised. How Perception Affects Communication? Perception is at the heart of our communication. Robert L. Scott, a communication scholar said that "Nothing is clear in and of itself but in some context for some person." Everybody perceives things differently. That does not mean that one person is right and the other wrong. It does mean that communication between individuals who have different perspectives requires more understanding, negation, persuasion, and tolerance of those differences. What is the role of communication in building perception? The role of communication is to convey a message your company has created to create the desired consumer
- 8. perception of your product or corporation. Many of times this is done through societal marketing and PR.