Digipak Printscreens
- 1. Photoshop print screens of my digipak Robyn Marshall-Dawson
- 2. I started by editing the image that I wanted to use as my front cover, I used this one because the model is smiling and I wanted to portray her as a fun and happy person. Also all of her songs are about love and very old fashioned, so I feel like the old chair fits in with the vibe that I am trying to convey with my artist. I cropped the image to remove negative space and so that the image would fit within the template. I also increased the contrast and brightness to make the image more high key and so that the colours would stand out.
- 3. I then increased the saturation of the images because I wanted the colours to be richer and more intense; this creates a more vibrant feel to the front cover image. I also think that this helps for the distribution of the project because it makes the front cover more eye-catching to the viewer because the colours are brighter. I then placed the front cover image onto the digipak template that I found from Google, in order to help me space out my images and information evenly. I then added the artist logo and the album title on top of the front cover to make my digipak look professional and so that the audience could easily recognise the artist.
- 4. I then decided to use a black and white image in order to link my digipak to the music video that we created, I also feel that black and white works well with love songs because it’s all about the emotion on a persons face. I increased the contrast and decreased the brightness for this image to make the tones sharper and more intense.
- 5. I placed the black and white photograph on the back cover of my digipak because it had a good amount of negative space. I used this space to add in the titles of the album as this is a convention of digipaks, I used song titles that were related to my artists in order to keep the genre of the album the same throughout. I then added a barcode and my distribution and production logo as these are also conventions and they allow my digipak to look more professional. I used Photoshop to create my logo. I then began editing the 3rd portrait that I wanted to use, I used a very direct address so that the audience could connect with the artist, I also used split lighting in the photograph because I feel like it worked well as her songs are about love; so sometimes she may want to hide however some times she wants to be bold and visible.
- 6. Next I edited an extreme close up into black and white and decreased the brightness and increased the contrast so that the tones were darker and more intense. I chose a close up of the lips to sync my digipak with the music video that we created we used a large variety of close ups of the artists lips wearing a bright red lipstick.
- 7. I then made another portrait into black and white and used the blemish remover tool to remove any blemishes or under eye bags. I did this so that I could layer the close up of the lips and the portrait together. I wanted to do this because I think it looks very visually appealing and we also used a large amount of double exposure in our video so it makes sense to use it in the digipak. I layered them together on photoshop and used the Soft Light blending tool in order to make them blend together naturally. I also increased the contrast because I felt that the lips image didn’t stand out enough against the portrait.
- 8. I then selected the final image that I wanted to go behind the CD in the album case, I used this one because I think the artist looks very happy and fun, this then links again with the persona that I wanted to create. I used a high contrast; like all my other images to make the colours very bold and vibrant as I think this makes the digipak more enticing to an audience.
- 9. Finally for the spare pull out page inside the digipak I found a white background that had a cool black border, because I wanted to express the edginess of the artist that I am creating. I also think that another image would have been too much. I found the background from Google and inserted it into the digipak template. I then added the first 3 verses of lyrics from the artists main song in the album “Better Off As Two” as this is a convention that some digipaks have, I like the idea od the lyrics because I feel as though it can make the audience understand the lyrics further. I also added the artists signature underneath the lyrics because I feel as though it makes the overall feeling of the album more personal; this could help the audience feel more connected to the artist thus building her a strong, loyal fan base. I am happy with the way my digipak turned out because I feel like it represents my artist well and her intentions. I also think that it looks very professional; If I was to do it again I think I would take a wider variety of photographs.