Editing Decisions for digipak
- 2. I conducted further research of what the typical size of a digipak is. So, from my research I found out that the width is 139mm and the height is 125.5mm, so I inserted these measurements into Photoshop before I started creating my digipak, as it was very important to get them right before I start anything else.
- 3. I decided to use this still image from my music video to show the clear link between both the ancillary and the music video. Also, the fact that there is an overlay of Sonam, it links to our main song ‘Paradise’ which makes it look very creative. However, the image is quality is not very good, so I decided to take another image of the artist and edit it myself on Photoshop. One problem I had is during the filming I didn’t take any pictures which made it very difficult to work with while editing. So, I had to go back to Ladbroke Grove and take a picture of that colourful wall and some of the graffiti in that location where we shot our music video. I wasn’t able to take the actor with me back there, so I had to Photoshop his face and add an overlay of Sonam
- 4. After I manipulated the image, I wanted to keep my front cover simple and I didn’t want to add anything else other than the main song in the album which is ‘Paradise’ and the band logo which is very important. However, I manipulated the logo by removing the black circle as I thought it doesn’t work very well with my front cover. Moreover, I left Paradise in the same colours and font to stick to the house style of my product.
- 5. I then I thought that ‘Paradise’ didn’t stand out on the colourful background, So I moved it and placed it on the artists clothing to make it stand out more. I also added a side bone in black and also added the name of the album. Moreover, one of the reasons I only used an image of just the artist is because I wanted this specific album, I wanted to aim it at this artist. I’ve seen this on One Direction’s digipak where they have specific digipak’s aimed at one artist even though it is a band. I could even create two more front covers to for the other two band members similar to One Direction.
- 6. I then changed my mind from using that image as the front cover, so I decided to use an image of all the band members of ‘Polar’ which I think is more effective and creative as I wanted to add a silhouette effect on it where you wont be able to see their faces but only the outline. I also think it fits in very well with the pop-rock genre and fits in very well with my music video. The fact that the logo is also in black looks like there is a silhouette effect on it as well which looks very creative. Also, the title of the song ‘Paradise’ stands out as it is colourful and makes it more live.
- 7. Similar to Coldplay’s back cover, they have the track list in the middle and the names of the songs in colourful. So, on Photoshop I added a gradient on the text which has the song name. Moreover, I think that it fits to my house style and the fact that the album title is also in colourful and shows continuity in my work. I also included a graffiti image on the background which is where we shot our music video and where the band members come from similar to Rudimental’s digipak.
- 8. I then changed the shape from a hexagon to a circle as I thought it fits in with the genre more and with the logo. The font I’ve used is Impact and added a gradient effect for the track list which is the same font and colours used as the title and to stick to my house style. Moreover, I placed the copyright and barcode information on the side. One of the reasons I have the name of the song in Arabic is because in Coldplay’s ‘A Head Full Of Dreams’ digipak they’ve done the same but in Indian, due to the fact to make it more well known internationally and reach a wider audience, which is the reason I have included this feature which I thought is very creative and clever.
- 9. Moreover, I also had to create the inside of the digipak where it will include the CD and an image inside which is a typical code and convention of digipaks.
- 10. On the inside of the digipak, I decided to use the same image as the front cover due to the fact that I used a silhouette effect on it and it is better for the audience to when they purchase the CD, they will be able to see the original image of the band.
- 11. Moreover, to keep the same house style throughout my digipak I used the same graffiti image as the back cover, for the inside of the digipak. I kept the CD very simple as I only included the album name, logo and copyright information which is a main code and convention.
- 13. For the magazine advert, I used the same image as the front cover to keep the link between the digipak and the advert which is very important to make it more noticeable. Moreover, I included extra information such as the date of release, the band website (if they want to find out more information about the album they can check out the website), the Itunes icon to inform the audience that it is also available on Itunes, and the Parlophone logo for legal requirements. I used the same colour scheme and fonts throughout which makes my product look very professional.