Digital analytics: Tableau (Lecture 6)
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The document provides an overview of a digital analytics program at Aalto University, focusing on the use of Tableau for data visualization. It discusses the advantages of interactive graphs over static ones, along with suggestions for other tools like plot.ly and shiny. It includes instructions for using Tableau and resources for further learning.
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Digital analytics: Tableau (Lecture 6)
- 1. Information Technology Program Aalto University, 2015 Dr. Joni Salminen joolsa@utu.fi, tel. +358 44 06 36 468 DIGITAL ANALYTICS 1
- 2. TABLEAU ♥ 1
- 3. TABLEAU ♥ 2
- 4. Let’s watch a video http://www.tableau.com/learn/tutorials/on- demand/tableau-interface 3
- 5. Now, let’s see how it works… 1. Open Tableau 2. Open exercise 1. 3. Follow the instructions! 4
- 6. Versatility of Tableau • Facebook + Tableau • GA + Tableau • MySQL + Tableau • Any data goes in! 5
- 7. There are two types of graphs a. static = user cannot manipulate parameters to change how and what data is shown b. interactive = user can do that • which one is better? • The interactive is always better when possible. Use e.g. Shiny or Tableau to build one. • here’s an example: https://www.youtube.com/watch?v=8Z4xTfgkkF4 6
- 8. Other tools • plot.ly • shiny (yes, I absolutely love the idea behind it) • infogr.am 7