Digital Change
Technology that is changing our behaviour
30 June 2015 | #DigitisePS | @ormlondon
Peter Gough / Creative Partner & Founder, ORM
Digital Change
Gen
Y1980-1995
Gen
Z1996-present
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations
Gen
Y1980-1995
Gen
Z1996-present
Tech: TV
Telephone
33% workforce
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations
Gen
Y1980-1995
Gen
Z1996-present
Tech: TV
Telephone
33% workforce
Tech: PC
Email/SMS
35% workforce
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations
Gen
Y1980-1995
Gen
Z1996-present
Tech: TV
Telephone
33% workforce
Tech : PC
Email/SMS
35% workforce
Tech: Smartphone
SMS/Social
29% workforce
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations
Gen
Y1980-1995
Gen
Z1996-present
Spanning Generations
Tech: TV
Telephone
33% workforce
Tech : PC
Email/SMS
35% workforce
Tech: Smartphone
SMS/Social
29% workforce
Everything
Social/Handheld
Coming soon
Gen
X1965-1979
Gen
BB1945-1964
1970’s
Cray 1 Supercomputer: 160m FLOPS
1980’s
Cray 2 Supercomputer: 1.8bn FLOPS
1990’s
Apple iMac G3: 450m FLOPS
2000’s
Apple iPhone: 400m FLOPS
2015
Samsung Galaxy 6: 30bn FLOPS
1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6
1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6
2015: Samsung G6
2015:Tianhe-2
2015: Samsung G6
2015:Tianhe-2
2015:Tianhe-2
2020: Expected
2015:Tianhe-2
2020: Expected
Supercomputers
“Let's jet out, we'll 

cruise at hyperspeed"
We are adopting faster
“Let's jet out, we'll 

cruise at hyperspeed"
We’re adopting faster and faster
“Let's jet out, we'll 

cruise at hyperspeed"
We’re adopting faster and faster
Sensors
Smartwatch
45
90
135
180
05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00
VR
Glass
Fashion
Otherables
What else?
What else?
“…I’ll be watching you”
Meaningful Data + Machine Learning
“I get so emotional baby”
Affective Computing = Emotions
Digital change - ORM
1. Embrace change
1. Embrace change
2. Be mobile first
1. Embrace change
2. Be mobile first
3. Go Fast: Build, measure, learn
1. Embrace change
2. Be mobile first
3. Go Fast: Build, measure, learn
4. Great data = Meaningful CX
1. Embrace change
2. Be mobile first
3. Go Fast: Build, measure, learn
4. Great data = Meaningful CX
5. Get emotional :)
@ormlondon #DigitisePS
Peter Gough
Creative Partner & Founder, ORM
@petergough
peter.gough@ormlondon.com

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Digital change - ORM