Digital CV Sanjeev
- 1. Sanjeev Khindaria Profile Email : khindaria@bell.net Location : Greater Toronto Area
- 2. Digital Marketing Professional with over 11 years experience launching products, brand management, market analysis, search engine optimization, budgeting and P&L responsibilities. 2
- 3. Digital Marketing (Web Management, SEO, Social Media) Product Development / Launch Strong Analytical Skills Excellent People Skills Strategic Forward-Thinking Excellent Project Management Desktop Publishing (Mac & PC) 3
- 4. VisualSonics Inc. • Sr. Marketing Coordinator 2008 to 2012 Globeways Canada • Consultant 2007 – 2008 Avery Dennison • Product Manager • Sr. Marketing Coordinator 2000 - 2007 • Sales & Marketing Coordinator 4
- 5. Lead Generation Search Engine Optimization Achieved 28% increase in inbound Within 2 months, brought organic lead generation over prior year as a search results for chosen keywords result of launching a new company to 1st page from beyond 10th page, website. working with an SEO agency. Website Management Webinar Project Management Achieved 20% greater web traffic by Successfully managed webinars using merging customer & distributor sites multimedia content, with global and adding significant new content. audiences generating 100s of leads. 5
- 6. Video Conferences Training Videos Successfully managed conferences Shot videos & screen captures, with many hospitals & universities in recorded audio and merged 3 video US, saving in excess of $50,000. streams and audio for upload to customer site and YouTube. Desktop Publishing Saved $100,000 in collateral & trade …trade show booth skins, banners, show development costs by etc. designing posters, brochure inserts.. 6
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- 8. Achieved Plan (Sales of US$ 16 million) for one product line and 6.0% over Plan for 2nd product line (Sales > US$ 3 million). Reduced cost by US$400,000 (33% of budget), by qualifying and integrating new vendor as part of a Six-Sigma Project. Concurrently, increased product line margin by 10%. Developed and implemented a cost matrix for custom products, reducing price quote lead time for customers from 2 weeks to same day. Devised a new process to realize price increases immediately as opposed to 3 months. Credited by management for stemming over US$ 200,000 of lost revenue in the former process. Re-launched a product with technical improvements, increasing product category sales by 43% and maintaining the same profitability. Brought to market a new product (80% margin) using high heat resistant polymer, satisfying customer need & thereby building brand equity. 8
- 9. Successfully reversed sales erosion trend (average 6 -7% p.a.) of previous 5 consecutive years and grew sales by 3%, within 6 months of taking responsibility for the product line. Converted 2 major customers using aggressive marketing programs, within first 3 months of launching a new product range, a US$150,000 annual addition to company’s top line. 9 Images from Microsoft clipart
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- 11. Post Graduate Diploma in • Institute of Management Business Management Technology, India (1991) (Marketing) B.Sc. Engineering • A.M.University, India (Mechanical) (1989) 11
- 12. PC Office 2010 (2007, 2003) , Windows 7 (Vista, XP), Lotus Notes, Outlook Google Analytics, Google AdWords Photoshop CS5.5, Illustrator CS5.5, InDesign CS5.5, Flash CS5.5, Acrobat X Pro Melon CMS, MSCRM, Siebel CRM, WordPress, HTML, WebEx, ExactTarget iSpring Pro 3, Super v2009, VirtualDub 1.9.7, Audacity 1.3.9, SnagIt 8, FileZilla 3.3.1, Movi Client, Corel VideoStudio Pro X4, Corel MotionStudio 3D MAC Photoshop CS2, Illustrator CS2, QuarkXPress 7.01, Streamline, BarCode Pro 12
- 13. WordPress Website http://sanjeevcv.wordpress.com/ Video – Resume http://www.youtube.com/watch?v=UgkF3ZOna3Y Video – Skill’s Summary http://www.youtube.com/watch?v=wr3emVOYZ_o PowerPoint Presentation http://www.slideshare.net/khindaria 13
- 14. Photoshop CS5 Seminar 2010 Expert MS Member Access, Expert National MS Front Page Association of & Advanced Photoshop Internet Professionals 2000 2003-2005 Training How to Design Eye Catching Photoshop 6.0 Brochures, Seminar 2001 Newsletters, Ads, Reports 2002 14
- 15. •English Fluent •Hindi in •Punjabi •Russian 15
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