Digital Digest, Q2 2014
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The July 2014 Digital Digest highlights that MENA youth increasingly trust social media for news, with a notable reliance on platforms like Facebook and Instagram. The UAE has become the fiber capital of the world, while Egypt struggles with low smartphone penetration. Saudi Arabia leads the region in Twitter usage, and social media interactions with brands surge during Ramadan.
Digital Digest, Q2 2014
- 1. Digital Digest Q2, July 2014
- 2. Highlights MENA Youth increasingly trust social channels for news UAE named fiber capital of the world Egypt has the smallest smartphone penetration in MENA Second- screen use while watching TV is high Jawabkom, the Arab Quora 11 months is the average age children start using smartphones Saudi Arabia still has the largest Twitter population MENA among heaviest VoIP users globally More selfies taken in Doha than any other MENA country Instagram is the most popular social network among Qataris
- 3. Social Media
- 4. …and least used by Egyptians and Tunisians. Northwestern University in Qatar and Doha Film Institute: http://bit.ly/1l3RNl4 Instagram is the most popular social media service among Qataris
- 5. Facebook to expand digital ads in the region The network has started to share its digital ad platform ‘Facebook Audience Network’ (FAN) and is looking to increase involvement from brands in time for Ramadan. We noted previously how social media usage increases during the Holy Month. Will we see this in 2014 too? The National: http://bit.ly/1ipWAAG In Saudi Arabia 68% Interaction with brands on Facebook during Ramadan In UAE 50% In Egypt 49%
- 6. The 6th Arab Social Media Report: http://bit.ly/1lr6QKL Saudi Arabia still has MENA‟s largest Twitter population Saudi Arabia alone accounts for 40% of the Middle East Twitter population.
- 7. Facebook is most preferred “social log-in” network in the region When asked to register/log-in to a new website using an existing social media account, people in the region prefer to do so via Facebook. The full infographic available on Tfour.me: http://bit.ly/1hDc9H5
- 8. Trust in social media as a news source growing fast for MENA Youth Arab Youth Study: http://bit.ly/1lgPQH6 TV remains the most trusted source of news, but social media is quickly catching up. Will it overtake TV in 2015?
- 9. Technology
- 10. UAE leads globally in fiber to the home penetration ZDNet: http://zd.net/1kSU4Aj Via: Fiber to the Home Council Middle East & North Africa Fiber to the home Fiber to the building
- 11. Ipsos finds smartphone take-up in MENA is lowest in Egypt Ipsos: http://slidesha.re/1rm55it
- 12. GCC more “network ready” than North Africa The World Economic Forum’s Network Readiness Index shows a growing gap between GCC and NA countries. World Economic Forum: http://bit.ly/1pqQLrL GCC Others
- 13. Mobile and PC are nearly universal in Qatar Qatar leads in household availability of laptops and tablets; reports Ericsson ConsumerLab Qatar’s ICT landscape report: http://bit.ly/1kWV0Jh
- 14. 43% “second screen” when watching TV… … said respondents in Egypt, KSA and UAE in a Facebook commissioned survey. Facebook: http://on.fb.me/1hlHm1v 36% use their phone 13% use laptops 5% use tablets
- 15. Digital Content
- 16. This portal, believed to be the first in the region, features experts from a variety of fields who answer users questions. Jawabkom: The Arab „Quora‟ Ameinfo: http://bit.ly/1oPArMR
- 17. Airline tickets are the most purchased online products The Arab World Online: http://bit.ly/1jTwli3
- 18. While Makati, Philippines has been crowned the selfi-taking capital of the world Doha is the biggest selfie-taking city in the Middle East Time: http://ti.me/1nD0gzX
- 19. The residents of the region are also among the highest users of VoIP globally according to a new report published by ictQATAR. More satellite TVs in MENA than any other region Rassed: http://bit.ly/1oIcIQv
- 20. Although Internet and mobile ads will increase dramatically by 2018, traditional TV advertising is predicted to still dominate. PWC: Digital ads will increase, but TV ads will remain most prominent Wall Street Journal: http://on.wsj.com/1pAnpEk
- 21. Designed to look like Pinterest, this is believed to be the first Arab website that allows users to rate the products they purchased online. Ishtarate, Arab product rating website / social network Tfour.me: http://bit.ly/1ptBqmp
- 22. Global Stories
- 23. Majority of global smartphone growth will be in developing world In the coming years, smartphones will be the leading technologies sold around the globe. Deloitte: http://bit.ly/1oWpTf4
- 24. Second-screen while watching the World Cup is high GlobalWebIndex: http://bit.ly/Sv9Z0g While most devoted fans say they are posting opinions about the game live on social media. Check out this issue of the Top 10s for World Cup tech innovations
- 25. Amazon dominates online retail Mashable: http://on.mash.to/1kQGltM
- 26. 11-months is the average age children start using smartphones Daily Mail: http://dailym.ai/1l20aSU The Cohen Children's Medical Centre found that playing non- educational games on touch-screen devices hinders verbal development.
- 27. Disclaimer: All content in these slides is in the public domain and referenced so that you can read the original sources. For more information about Rassed Visit: www.ictqatar.qa/en/rassed Contact Us: rassed@ict.gov.qa Twitter: @ictqatar Thanks for reading Visit our SlideShare channel for previous issues and our monthly Tech Top 10: http://www.slideshare.net/ictQATAR/