Digital identity basics - what is identity management? what is influence?
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The document discusses the importance of digital identity and professional networking, emphasizing the need for a positive online presence to cultivate professional credibility. It highlights how reputation management encompasses controlling one's digital footprint, while illustrating the potential negative consequences of poor social media use. Additionally, it offers practical tips for building a digital identity and utilizing social media effectively for career opportunities.
Digital identity basics - what is identity management? what is influence?
- 1. Who are you? Digital identity the basics2010. Robin Fay, georgiawebgurl robinfay.net
- 2. Professional Networking & Digital IdentityAll materials available at http://del.icio.us/georgiawebgurl/digital_identity
- 3. DigiCred
- 4. What is it & why it's important
- 5. Identity Management + Branding
- 7. Professional networking using social media: Professional Networking & Digital IdentityProfessional Networking & Digital IdentityDigital Credibility, aka DigiCred Digital Credibility goes beyond just managing your online identity
- 8. Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL
- 10. Digital Credibility, aka DigiCred
- 11. means a certain amount of respect within your community
- 12. influence over others (Retweets, followers, etc.) as well as influence within your area of expertise (cited, hired, etc.)
- 13. Social Media + Life 2.0Robin Fay, robinfay.net, 2010/10
- 14. Professional Networking & Digital IdentityDigital credibility goes beyond digital identity and reputation management... but let's back up a minute. What are reputation management and digital identity?Digital identity:
- 15. what you create online
- 16. what others create about you (tagged photos, etc.) including governmental resources – tax records, criminal records, etc. Professional Networking & Digital IdentityIt is your digital footprint, what you leave behind at sites
- 17. It is "googling" yourself
- 18. Your permanent recordRobin Fay, robinfay.net, 2010/10
- 19. : Professional Networking & Digital IdentityReputation management then is just creating and controlling (managing) your identityReputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world.Robin Fay, robinfay.net, 2010/
- 20. Professional Networking & Digital IdentityReputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.--wikipedia, 2010.Robin Fay, robinfay.net, 2010
- 21. : Professional Networking & Digital IdentityWhy is all of this important?
- 22. Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation Robin Fay, robinfay.net, 2010/
- 23. Professional Networking & Digital IdentityA positive professional presence can
- 24. lead to job offers
- 25. serve as a portfolio and record of achievement
- 26. be part of professional writing, research, and development
- 27. develop expertise and reputation -- expand your circle of influence
- 28. be means of communication
- 29. find a mentor, peers, network with colleagues
- 30. help with research and professional writing through promoting research, finding writing partners and/or collaborators.
- 31. Many more…Robin Fay, robinfay.net, 2010/
- 32. Professional Networking & Digital IdentityNegative outcomes of professional networking through poor uses of social media
- 33. loss of job or job offers
- 34. legal action
- 35. negative publicity / PR
- 36. limited sphere of influence and respect
- 37. even impact your ability to get insuranceRobin Fay, robinfay.net, 2010/
- 38. Professional Networking & Digital IdentityPeople DO get fired over what they write, photograph, video, etc. and share onlineRobin Fay, robinfay.net, 2010/
- 39. Professional Networking & Digital IdentityEmployees fired over twitter
- 40. The tweet:
- 41. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
- 42. The result: job offer withdrawnRobin Fay, robinfay.net, 2010
- 43. : Professional Networking & Digital IdentityEmployees fired over twitter
- 44. and other:
- 45. CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.Robin Fay, robinfay.net, 2010/
- 46. Professional Networking & Digital Identityand it's not just written content, but images too.
- 47. Reporters and photographer fired over parody youtube videos
- 48. 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom. Robin Fay, robinfay.net, 2010/
- 49. Professional Networking & Digital IdentitySo, cultivating a positive and appropriate online presence for your particular field of work is important.
- 50. Important enough that there are even companies who do “damage control” and reputations management.
- 51. These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.Robin Fay, robinfay.net, 2010/
- 52. : Professional Networking & Digital Identity Robin Fay, robinfay.net, 2010/10
- 53. Professional Networking & Digital Identity..but you can do it yourself for free..
- 54. Do use social media and the web to start building your web presence now
- 55. Develop your social media strategy for YOUR BRAND> You are your brand
- 56. Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN Robin Fay, robinfay.net, 2010/10
- 57. Professional Networking & Digital Identitybut you can do it yourself for free..
- 58. "Claim" your ID at sites even if you are not using it
- 59. Google yourself
- 60. Network with aspirational professionals, e.g., connect with them on linkedin or twitter
- 61. Keep your private life, well... private > Keep up with privacy settings
- 62. Create professional and personal accounts, if needed
- 63. You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site. Robin Fay, robinfay.net, 2010/10
- 64. Professional Networking & Digital IdentityBuild your digital identity because if you don’t someone else will build it for you.
- 65. Use social media to build your brand!
- 66. In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…
- 67. A lot of potential…Robin Fay, robinfay.net, 2010/10
- 68. Professional Networking & Digital IdentityUnfortunately social media is also used:
- 69. As a screening device (in employment, among others)
- 70. To harass and bully others
- 71. To spam
- 72. As a employment tool (firing over inappropriate conduct, etc.)
- 73. As a way to spy
- 74. Even insurance companies are using Facebook and other social media sites.Robin Fay, robinfay.netOctober 2009
- 75. : Professional Networking & Digital IdentityHow you can use social media: Find jobs (career counseling, resume services, etc., recruitment)
- 76. Find help (services / groups)
- 77. IM/Contact info
- 78. Outreach & PR
- 79. Receive job offers/consulting requests
- 80. Professional development/educationRobin Fay, robinfay.netOctober 2009
- 81. Professional Networking & Digital IdentityTips for professional networkingDevelop your community:
- 82. Search for colleagues you already know and respect.
- 83. Search their friend/follow lists to see who they follow.
- 84. If using twitter, watch the #FF or #followfriday
- 85. If using a service with groups (such as linkedIN) join groups that fit your professional development needs.
- 86. Always include a personal message when sending a friend/follow/network request.: Professional Networking & Digital IdentityCultivating your networkDon’t ignore your network; spend some time with it regularly. It can be everyday or 2 x a week.
- 87. Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F.
- 88. Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.
- 89. Share interesting and professional information with your network. : Professional Networking & Digital IdentityPromote your use of social mediaLet people know how to network with you.
- 90. Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network. Robin Fay, robinfay.netOctober 2010
- 91. Professional Networking & Digital IdentityPick your media: you do not have to use all of them.Robin Fay, robinfay.netOctober 2009
- 92. Professional Networking & Digital Identity Twitter
- 93. Either private or public
- 94. Posts limited to 142 characters
- 95. Can create reading lists
- 96. Ability to private (direct) message (DM)
- 97. Most IT people are on twitter (even Bill Gates) as well as many libraries/librarians
- 98. Can participate in trending topics and learn about realtime news
- 99. Conversations are harder to follow unless using a 3rd application (brizzly)
- 100. People will often follow you on twitter who would not facebook or email you
- 101. Twitter can be used to pull into Google buzz, facebook, blogs or other resourcesProfessional Networking & Digital Identity Twitter
- 102. is good for finding communities and professional networking
- 103. following trending topics and realtime news
- 104. PR
- 105. Sharing information
- 106. Following or participating in conferences and workshops
- 107. Getting answers to questions
- 108. Can be customized Professional Networking & Digital Identity Twitter is not good for
- 110. long posts or conversations;
- 111. Share resumes/cvs
- 112. archiving (although LoC is now archiving twitter)
- 113. Sometimes can feel like shouting into the windProfessional Networking & Digital IdentityLet’s look at twitter
- 114. : Professional Networking & Digital IdentityLinkedIn
- 115. More of a resume/CV site
- 116. You control how much info is displayed
- 117. Can pull in feeds Professional Networking & Digital IdentityLinkedIn is good for
- 118. Professional networking/ professional work
- 119. Finding colleagues and professional peers
- 120. Finding professional discussion groups
- 121. Job recruitment/consulting workProfessional Networking & Digital IdentityLinkedIn is not good for
- 122. Blogging
- 124. Truly focused on professional activity and presence
- 125. standard interface; little customization Professional Networking & Digital IdentityFacebook
- 126. Somewhat complicated privacy settings but some parts (interests, etc. )are public info
- 127. Mix of personal and professional depending on user
- 128. Standard interface; little customization
- 129. Pages may be a better way to connect professionallyProfessional Networking & Digital Identity
- 130. Professional Networking & Digital IdentitySmart uses of social media: Read the TOS and Privacy statements. Yes, they are boring and confusing….and they sometimes change.
- 131. Always doublecheck preferences or options in any social media site.
- 132. Think about the information you give away. Use a “throwaway” email address if possible.
- 133. Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.
- 134. ..and always be aware of UGA Computer usage policies. Professional Networking & Digital IdentityGoogle yourself and cultivate your web presence. Remember, you are your brand.
- 135. Use digital identity services like claimID and openID.
- 136. Social media is an incredibly powerful tool for networking.
- 137. Check your reputation and influence.Robn Fay, robinfay.net, 2010
- 138. : Professional Networking & Digital IdentityProfessional Networking & Digital IdentityRobin Fay, robinfay.netOctober 2009
- 139. : Professional Networking & Digital Identityhttp://delicious.com/georgiawebgurl/digital_identityRobn Fay, robinfau.net, 2009/10