Digital Marketing Course - Wordpress Class PPT
- 1. Website Introduction By Web Marketing Academy
- 2. Prerequisites of a website By Web Marketing Academy
- 3. Let’s make it simple Creating a website is very much similar to constructing a house.
- 4. What all do you need to build a house ? ● Land / Plot ● Registration of Address ● Design / Plan ● Raw Material
- 5. ● Hosting Space ● Domain Name ● Design / Plan - CMS ● Content What all do you need to build a Website ?
- 6. ● Hosting Space ● Domain Name ● Design / Plan - CMS ● Content Land / Plot Registration of Address Design / Plan Raw Material
- 7. Hosting Space By Web Marketing Academy
- 8. Hosting Space There are 2 types of Hosting servers, ● Dedicated Hosting. ● Shared Hosting. ● Hosting space is actually a server where all the website files are stored. ● The place where you will store the content and the code of your website. ● In simple words, it is like a hard disk of a computer but online.
- 9. Dedicated Hosting Companies who use Dedicated Hosting Servers:- ● Social Media Websites:- Facebook, Youtube, Linkedin. ● E-commerce Websites:- Amazon, Flipkart, Bookmyshow. Are the servers bought exclusively for you or for your website. Dedicated servers are basically very expensive to buy
- 10. Shared Hosting Companies who use Shared Hosting Servers:- ● Local business:- Car service centres, Florists, Food joints/ Restaurants. ● Bloggers ● Small and medium-sized e-commerce websites. The servers are bought by the Hosting service providers and rented to individual companies depending on how much size or space they want it. Shared servers are very cost-effective
- 11. Where to buy Hosting
- 12. Shared Hosting - Pricing Plans
- 13. ● How many websites you want to host on a single server ● How much space you might need for storing the files ● How much content are you going to publish on your website ● What type of content majorly are you going to have on your site. Points to consider while choosing a hosting plan
- 14. Domain Name By Web Marketing Academy
- 15. What is Domain Name ? Domain name is the unique address assigned to your website where the users on the internet can access your site.
- 17. ● Com ● Edu ● Gov ● Info ● Org ● In or co.in ● Mil TLD - Top level domains Types of Domain Extensions
- 18. ● Every Domain name has to be unique. ● Choose the Domain extension based on the nature of the business. ● Keep your domain name as short as possible. ● Make sure your domain name is easy to spell and remember. ● Try to keep it relevant to the business Points to consider while choosing a Domain Name
- 19. Designing By Web Marketing Academy
- 20. Design There are 2 ways to build or design a website ● Through Coding ● Using CMS
- 21. CMS - Content Management System Is software applications that offer drag and drop features to design a website without any coding required Example:- ● Wordpress ● Magento ● Drupal ● Wix
- 22. ● Theme Vs Plugins. ● Page Vs Post Vs Product Pages (ecommerce websites) ● Categories vs Product Categories ● Theme Customization ( Overall Settings ) ● Header & Footer ● Menus ● Widgets ● Default Editor Vs Page Builder
- 25. Thank You