Digital marketing interview questions with answers by lazyhangout.com
- 1. www.ittutorialspoint.com Page 1 www.ittutorialspoint.com Digital Marketing / Search Engine Optimization (SEO) Interview Questions with answers.
- 2. www.ittutorialspoint.com Page 2 50 Digital Marketing / Search Engine Optimization Questions with Answers. Visit www.ittutorialspoint.com For More. 1) The maximum length of titles displayed in Google's search result is typically: A: 155 characters. B: 512 pixels . C: 60-80 Characters. D: 44 Characters. E: Varies by browser resolution. 2) In the following HTML snippet: <a href="http://ittutorialspoint.com" title="SEO"><img src="img/software.jpg" alt="Marketing" title="Tools" width="100" weight="100"></a> What is considered the anchor text of the link? A: http://ittutorialspoint.com B: SEO C: Marketing D: Tools E: software
- 3. www.ittutorialspoint.com Page 3 3) When is using rel="nofollow" NOT appropriate? A: Paid links B: Untrusted content C: Press releases with optimized anchor text D: Widely distributed footer links E: None; all of these are appropriate 4) Which of the following types of sitemaps is NOT supported by Google? A: News B: Product C: Image D: Mobile E: Video 5) What is the maximum number of URLs typically allowed in an XML sitemap file? A: 500 B: 5,000 C: 50,000 D: 500,000 E: 5,000,000
- 4. www.ittutorialspoint.com Page 4 6) In the following URL: http://store.example.com/category/keyword?id=123#top "store" represents the ____ and "com" is the ________ A: Subdomain, Top-Level Domain B: Root Domain, Subdomain C: Subfolder, Top-Level Domain D: Page, Root Domain E: Top-Level Domain, Protocol 7) What is the optimal HTTP status code to permanently remove a URL from Google's index? A: 301 B: 302 C: 404 D: 410 E: 500 8) Which HTTP status code is best to serve when your site is down for maintence? A: 200 B: 302 C: 404 D: 503 E: 90210
- 5. www.ittutorialspoint.com Page 5 9) A 301 redirect passes roughly the same link equity as using the rel="canonical" tag. A: TRUE B: FALSE 10) Which of the following would be the best choice of URL structure (for both search engines and humans)? A: www.wildlifeonline.com/animals/crocodile B: www.wildlifeonline.com/category/277/article/563 C: www.wildlifeonline.com/O0665?id=563&cat=277 D: text.wildlifeonline.com/category/crocodile E: www.wildlifeonline.com/563 11) How can meta description tags help with the practice of search engine optimization? A: They're an important ranking factor in the search algorithms. B: They help to tell the search engines which keywords are most important on your page. C: They serve as the copy that will entice searchers to click on your listing. D: Trick question; meta descriptions are NOT important.
- 6. www.ittutorialspoint.com Page 6 12) The de-facto version of a page located on the primary URL you want associated with the content is known as: A: Canonical Version B: Empirical Version C: Heretical Version D: Preferential Version E: Home Page 13) Which HTTP server response code indicates a file that no longer exists? (File Not Found) A: 500 B: 301 C: 401 D: 404 E: 300 14) Which HTTP server response code indicates a page that has been permanently relocated and all links to the old page will pass their influence to the new page location? A: 302 B: 301 C: 311 D: 500 E: 300
- 7. www.ittutorialspoint.com Page 7 15) If you want a page to pass value through its links, but stay out of the search engines' indices, which of the following tags should you place in the header? A: NOINDEX, FOLLOW B: NOODP C: INDEX, NOFOLLOW D: NOINDEX, NOFOLLOW E: INDEX, FOLLOW 16) If these URLs have the same content, example.com/avocado and example.com/avocado/ are technically considered duplicate content and should be fixed. A: TRUE B: FALSE 17) Which of the following methods is best used to handle duplicate-content URLs that include parameters or tracking code? A: The rel="canonical" tag B: Use numbers for your parameters, because Google won't crawl numbered URLs C: Use the robots.txt file to block spiders from crawling the URLs with extra parameters D: Answers A and B E: None of the above
- 8. www.ittutorialspoint.com Page 8 18) If you have a page at www.example.com/page1, which of the following robots.txt directives prevents search spiders from crawling the URL? A: Allow: / B: Disallow: C: Disallow: /page1 D: Both A & C 19) You decide to add a blog to your ecommerce site. What is the preferred url structure? A: www.example.com/blog B: www.blog.example.com/ C: Create new site at www.blog.com and link it to www.example.com 20) High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain. A: TRUE B: FALSE 21) Pages generated by search results (Search within Search) are a good way to add content to your site. A: TRUE B: FALSE
- 9. www.ittutorialspoint.com Page 9 22) Google's Panda update was also known as the ______ update. A: Quality B: May Day C: Farmer D: Vince E: Caffeine 23) In general, internal links pass about the same value as external links. A: TRUE B: FALSE 24) Which of the following links is likely to pass the most value from a single page? A: A universal footer link B: A navigational link contained in the header C: A left-hand navigation link D: A right sidebar navigation link E: A link contained in the main body text 25) What link format is used to fight blog comment spam? A: rel="canonical" B: rel="follow" C: rel="author" D: rel="nofollow" E: rel="attribute"
- 10. www.ittutorialspoint.com Page 10 26) To give credit for duplicate content that appears on another site, use... A: A cross-domain canonical tag B: A prominent link within the content at the top of the page C: File a DMCA copyright notice D: Give the author thanks in the body of the text E: Send them ice cream 27) If a page includes more than one rel="canonical", Google will... A: Ignore them all B: Count the first one C: Count the last one D: Guess which one makes more sense, and use that one 28) Best practices for rel="canonical" link elements include: A: Relative URLs B: Absolute URLs C: Nofollow the link element 29) What is an example of a "soft" 404 error? A: A page that returns a 404 HTTP response code, but quickly changes to a 200 a short time later. B: A page that returns a 200 HTTP response code, and displays a blank page. C: A page that displays a 404 HTTP response code, and displays a 404 error page. D: A page that returns a 404 code with pillows.
- 11. www.ittutorialspoint.com Page 11 30) True or false: rel="canonical" can be used to point to content on a different domain. A: TRUE B: FALSE 31) The X-Robots-Tag should be located: A: In your robots.txt file B: In the <head> C: In the HTTP headers D: Anywhere inside the <body> element E: In Robert Downey Jr.'s basement 32) Of the following, the best way to keep a URL from appearing in search results is: A: Block robots from crawling the page in the robots.txt file B: Nofollow all links to the page C: Use the META robots NOODP tag D: Use the META robots NOINDEX tag 33) If the robots <META> tag is missing, the default is: A: NOINDEX, NOFOLLOW B: INDEX, FOLLOW C: NOINDEX, FOLLOW D: INDEX, NOFOLLOW E: NOINDEX, NOFOLLOW, NOARCHIVE
- 12. www.ittutorialspoint.com Page 12 34) The default file type for your sitemap is: A: .pdf B: .php C: .png D: .doc E: .xml 35) When including Open Graph (OG) tags on a webpage, which of the following is NOT a required property? A: og:title B: og:description C: og:image D: og:url E: og:type 36) True or false: For best results, incorporate authorship markup on every page of your website, including the homepage and category pages. A: TRUE B: FALSE 37)All other factors being equal, which would be the most desirable link profile? A: One link from each of 100 different domains B: 1,000 links all from one domain C: 10,000 internal links
- 13. www.ittutorialspoint.com Page 13 38) Which group of ranking factors do SEOs generally consider to have the largest influence on rankings? A: Engagement Metrics B: Social shares C: Link-based metrics D: Site speed E: Exact match domains 39) Generally, Google refreshes its Panda data: A: Daily B: Weekly C: Monthly D: Yearly E: Never 40) Google's recommended format to implement structured data is: A: Microdata / Schema.org B: Microformats / vcards C: RDFa / XHTML 41) Implementing structured data may help: A: Lead to rich snippets in search results B: Enchance CTR from search engine results C: Search engines understand your content D: Your content to appear in specialized search results like "in-depth Articles" E: All of these
- 14. www.ittutorialspoint.com Page 14 42) Implementing authorship on your content: A: Guarantees a rankings boost through Author Rank B: Disassociates your content from spam C: Prevents duplicate content D: May lead to enhanced CTR through authorship photos in search results E: Helps get you that book deal 43) Google's recommended actions for paginated content include: A: Specify a "view all" page B: rel="prev" and rel="next" C: Do nothing D: A and B only E: A, B, or C 44) In the following attribute: hreflang="en-US", "en" is the _____ and "US" is the _____. A: alternate, language B: language, region C: United States, English D: region, language E: entire, universal symbol
- 15. www.ittutorialspoint.com Page 15 45) Which of the following URL structures is NOT recommended to signal language targeting? A: ccTLDs (example.de) B: Subdomains with gTLDS (de.example.com) C: URL parameters (example.com?loc=de) D: Subdirectories with gTLDs (example.com/de) 46) Which element of a link does Google NOT consider? A: The relationship/ownership/influence of the linking domain and linked-to domain B: The rel="nofollow" attribute C: The domain on which the linking page is hosted D: The HTML <id> attribute 47) Which of the following statements about anchor text is true? A: For non-commercial queries, anchor text is less influential on a result's rankings. B: If a URL itself is the linking anchor text, Google will treat the page's title element as anchor text, while Bing will use the URL. C: When an embedded image is linking, the alt attribute of the image may be treated as anchor text. D: Anchor text is mostly ignored by Google in 2014, but was powerful in years past.
- 16. www.ittutorialspoint.com Page 16 48) Google+ influences Google's search results in which of the following ways: A: For logged-in searchers, webpages that have been shared or +1'd by people you follow may appear higher in the results B: For logged-in searchers, webpages that have been shared or +1'd by people who follow you will appear higher in the results C: Those with Google+ accounts can connect them to their published works to nudge Google search to show authorship next to their pages in the results D: Options A & B are both true E: Options A & C are both true 49) Which of the following are true about the growth of mobile vs. desktop search in Google? A: Mobile search queries overtook desktop in 2013 and are expected to continue growing faster. B: Desktop search queries are now shrinking, and mobile is growing, but will not overtake desktop in the next 2-3 years. C: Both desktop and mobile are growing, but mobile is growing faster and is expected to overtake desktop in the next 1-2 years. D: Desktop is not growing (but not shrinking much). Mobile is expected to overake desktop in number of queries by 2016. 50) Which type of link has NOT been mentioned by Google as being risky for SEO? A: Embedded links from infographics B: Guest blog posts C: Text link advertisements with rel="nofollow" D: Article submission and directory sites E: Private link networks