digital strategy & e-reputation
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This document profiles Jacques Folon and provides information about his areas of expertise including branding, e-reputation, social media crisis management, employer branding, and personal branding. It also includes links to slideshow presentations on various topics within digital strategy and branding such as personal branding, online reputation management, and employer branding.
digital strategy & e-reputation
- 2. BRANDING E-REPUTATION AND SOCIAL MEDIA CRISIS EMPLOYER BRANDING PERSONAL BRANDING
- 12. IS IT ONLY A COFFEE? https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
- 15. YOUR TRADE MARK IS NOT WHAT YOU SAY, IT IS WHAT GOOGLE SAYS
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- 22. How Online Reputation Can Be Ruined www.recoverreputat ion.com Don’t Do This: How To Ruin Your Online Reputation
- 23. How Online Reputation Can Be Ruined www.recoverreputat ion.com Image courtesy by DeclanTM Image courtesy by DeclanTM Political Comments – Tweets, Facebook, etc. posts can be harmful – Can turn off half your clients
- 24. How Online Reputation Can Be Ruined www.recoverreputat ion.com Image courtesy by DeclanTM Image courtesy by DeclanTM Embarrassing Photographs – Headhunters or employers could be watching – Looks unprofessional
- 25. How Online Reputation Can Be Ruined www.recoverreputat ion.com Image courtesy by DeclanTM Image courtesy by DeclanTM No or little web presence – Not found on first page of Google means less sales – Makes you appear untrustworthy
- 26. How Online Reputation Can Be Ruined www.recoverreputat ion.com Image courtesy by chellseeyy Personal material shows up in search engines – Appears unprofessional – Could be damaging
- 27. How Online Reputation Can Be Ruined www.recoverreputat ion.com Competitors or disgruntled ex- employees – Destroy your reputation – Write lies, negative posts, “hijack” domains
- 28. How Online Reputation Can Be Ruined www.recoverreputat ion.com Image courtesy by Dirk Vorderstraße Harmful reviews or anonymous posts from troublesome sites – Result in lost business
- 29. How Online Reputation Can Be Ruined www.recoverreputat ion.com Negative Reputation Leads to Lost Sales – Result in lost business
- 30. For professionals such as lawyers, accountants, financial advisors or others: If a negative link shows up on the first page of a Google search page, clients stops calling
- 31. crisis
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- 40. MARKETING & HR TOGETHER FOR BRANDING
- 47. SOME EXAMPLE OF EMPLOYER BRANDING COMMUNICATION
- 54. SOME DIFFERENT EXAMPLES ? 54
- 64. HOW TO START WITH A PERSONAL BRAND ?
- 74. NICE TOOL
- 76. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” C. Darwin
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- 78. Crédits (MOSTLY ON SLIDESHARE) •Christel Letist http://christelle.letist.com/ •Cyril BladieR http://fr.slideshare.net/cyril-bladier •cyril.bladier@business-on-line.fr •http://fr.slideshare.net/ latelierutm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview •Kevin Cassidy : http://fr.slideshare.net/kevincassidy313? utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview •https://fr.slideshare.net/mohamedyasser5473894/personal-branding-you-book/3- You_Are_in_a_Competitive file:///Users/jacquesfolon/Downloads/ howtousepersonalbrandingtostandout-170226112747.pdf •https://fr.slideshare.net/onlinereputationrepair/online-reputation-management-what-is-it-and- how-to-repair-it?qid=83ddb72b-aef6-4cfb-9847-28c0d01c2cd2&v=&b=&from_search=1 •https://fr.slideshare.net/onlinereputationrepair? utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview •https://fr.slideshare.net/linkedin-talent-solutions/employer-branding-20-where-do-we-go-from- here-talent-connect-2016?qid=80f47d9b-8314-4221-9de7-e4e86d8c3b79&v=&b=&from_search=4 •https://fr.slideshare.net/linkedin-talent-solutions/employer-branding-20-where-do-we-go-from- here-talent-connect-2016?qid=80f47d9b-8314-4221-9de7-e4e86d8c3b79&v=&b=&from_search=4