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Digital Transformation
REIMAGINE THE FUTURE
© 2020 Avenir Digital (Pvt) Ltd.
“The 4th Industrial Revolution
represents a fundamental change in
the way we live, work and relate to
one another….enabled by
extraordinary technology advances…”
World Economic Forum
Digital Transformation
✓ AI
✓ the IoT
✓ the Blockchain
✓ 3D printing
✓ 5G
© 2020 Avenir Digital (Pvt) Ltd.
Think systems,
not technologies
Products become the means to shape society.
Industry 4.0 Thinking
Empowering,
not determining
The possible consequences of products
to the market matter.
By design,
not by default
There is no single future. Multiple future
options with scenario thinking.
Values as a feature,
not a bug
Enriching the human dignity at your
centre of the solutions
© 2020 Avenir Digital (Pvt) Ltd.
We must learn to care more for the
customer than we care for the business.
We must learn to care more about people
than about the organisation.
© 2020 Avenir Digital (Pvt) Ltd.
Who are you doing this ?for
© 2020 Avenir Digital (Pvt) Ltd.
✓ Customer
✓ Team
✓ Community
✓ Self
for
© 2020 Avenir Digital (Pvt) Ltd.
“ will
shape the future of…
the entire world."
Bill Gates
Young Africansfor
© 2020 Avenir Digital (Pvt) Ltd.
Society 5.0
Big Data collected by IoT will be
converted by AI and will reach
every corner of society. People’s
lives will be more comfortable &
sustainable.
The Road to Society 5.0
Society 1.0
Hunter Gatherer Society
Society 2.0
Agrarian Society
Society 3.0
Industrial Society
Society 4.0
Information Society
Society 5.0
?
© 2020 Avenir Digital (Pvt) Ltd.
Your culture is created for you or by you
© 2020 Avenir Digital (Pvt) Ltd.
The Digital world gave Netflix the ability not
only to stream video content directly to
customers, but also to gain unprecedented
insight into viewing habits and preferences.
© 2020 Avenir Digital (Pvt) Ltd.
What do we want to be known for?
What are we known for?
© 2020 Avenir Digital (Pvt) Ltd.
Your digital platforms contain valuable data
about your business & customers.
© 2020 Avenir Digital (Pvt) Ltd.
Financial Services
© 2020 Avenir Digital (Pvt) Ltd.
KYC (Know Your Customer)
© 2020 Avenir Digital (Pvt) Ltd.
Do thorough audience
research
Identify customer
pain points
Identify customer
goals
Understand how you
can help
Create Buyer
Personas
© 2020 Avenir Digital (Pvt) Ltd.
Creative Entrepreneur Nothando
A Day in the Life of Nothando
• What does she do in the morning?
• Where does she work out of?
• What’s her house like?
• Does she drink tea or coffee?
Background
• Age
• Marital status
• Where does she live?
• What does she do?
1. Finances
2. Online Behaviours
3. What is she looking for?
4. What (or who) influences her?
5. Hopes & Dreams
6. Worries & fears
7. Makes her life easier?
© 2020 Avenir Digital (Pvt) Ltd.
Digital
transformation
adds value to
every customer
interaction
© 2020 Avenir Digital (Pvt) Ltd.
Empathy + (Technology * Imagination) = DISRUPTION

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Digital Transformation

  • 2. © 2020 Avenir Digital (Pvt) Ltd. “The 4th Industrial Revolution represents a fundamental change in the way we live, work and relate to one another….enabled by extraordinary technology advances…” World Economic Forum Digital Transformation ✓ AI ✓ the IoT ✓ the Blockchain ✓ 3D printing ✓ 5G
  • 3. © 2020 Avenir Digital (Pvt) Ltd. Think systems, not technologies Products become the means to shape society. Industry 4.0 Thinking Empowering, not determining The possible consequences of products to the market matter. By design, not by default There is no single future. Multiple future options with scenario thinking. Values as a feature, not a bug Enriching the human dignity at your centre of the solutions
  • 4. © 2020 Avenir Digital (Pvt) Ltd. We must learn to care more for the customer than we care for the business. We must learn to care more about people than about the organisation.
  • 5. © 2020 Avenir Digital (Pvt) Ltd. Who are you doing this ?for
  • 6. © 2020 Avenir Digital (Pvt) Ltd. ✓ Customer ✓ Team ✓ Community ✓ Self for
  • 7. © 2020 Avenir Digital (Pvt) Ltd. “ will shape the future of… the entire world." Bill Gates Young Africansfor
  • 8. © 2020 Avenir Digital (Pvt) Ltd. Society 5.0 Big Data collected by IoT will be converted by AI and will reach every corner of society. People’s lives will be more comfortable & sustainable. The Road to Society 5.0 Society 1.0 Hunter Gatherer Society Society 2.0 Agrarian Society Society 3.0 Industrial Society Society 4.0 Information Society Society 5.0 ?
  • 9. © 2020 Avenir Digital (Pvt) Ltd. Your culture is created for you or by you
  • 10. © 2020 Avenir Digital (Pvt) Ltd. The Digital world gave Netflix the ability not only to stream video content directly to customers, but also to gain unprecedented insight into viewing habits and preferences.
  • 11. © 2020 Avenir Digital (Pvt) Ltd. What do we want to be known for? What are we known for?
  • 12. © 2020 Avenir Digital (Pvt) Ltd. Your digital platforms contain valuable data about your business & customers.
  • 13. © 2020 Avenir Digital (Pvt) Ltd. Financial Services
  • 14. © 2020 Avenir Digital (Pvt) Ltd. KYC (Know Your Customer)
  • 15. © 2020 Avenir Digital (Pvt) Ltd. Do thorough audience research Identify customer pain points Identify customer goals Understand how you can help Create Buyer Personas
  • 16. © 2020 Avenir Digital (Pvt) Ltd. Creative Entrepreneur Nothando A Day in the Life of Nothando • What does she do in the morning? • Where does she work out of? • What’s her house like? • Does she drink tea or coffee? Background • Age • Marital status • Where does she live? • What does she do? 1. Finances 2. Online Behaviours 3. What is she looking for? 4. What (or who) influences her? 5. Hopes & Dreams 6. Worries & fears 7. Makes her life easier?
  • 17. © 2020 Avenir Digital (Pvt) Ltd. Digital transformation adds value to every customer interaction
  • 18. © 2020 Avenir Digital (Pvt) Ltd. Empathy + (Technology * Imagination) = DISRUPTION