12 building blocks of digital enterprise
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The document outlines the significance of digital technologies, specifically SMAC++ (Social, Mobile, Analytics, Cloud), in transforming modern enterprises by enhancing customer experience and enabling innovative operations. It emphasizes the need for companies to adopt a digital vision, leverage data-driven decision-making, and cultivate new roles such as Chief Digital Officer and Chief Customer Experience Officer. Additionally, it highlights the importance of hyper-connectivity and real-time engagement in creating powerful relationships between brands and consumers.
12 building blocks of digital enterprise
- 2. Every 60 Seconds Source: Qmee
- 4. PEOPLE PEOPLE PEOPLE THINGS THINGS THINGS
- 5. DIGITAL Natives CONVERGENCE Of Physical & Digital World HYPER CONNECTED WORLD 1 2
- 9. 0 1 2 3 4 5 Superior Experience Collaborative Intelligence Contextual Predictability Omni PresentLean Environment Friendly Preventive Safety & Secuirty DIGITAL ENTERPRISES ARE BUILT ON THE FOUNDATION OF SMAC++ TECHNOLOGIES Source: BT&BT
- 10. Customer Effort Customer Connectedness Average customer profitability Cost to Sell & Serve Employee Connectedness
- 13. ENTERPRISES MUST Have Digital Vision Identify Digital Strategic Themes 1
- 14. Digital has to be the way we can tell our story, build our brand and have a relationship with our customer Adam Brotman, Chief Digital Officer, Starbucks The digital world multiplies the ways our brands can create an emotion-filled relationship with their customers.” L’Oreal EXAMPLES OF DIGITAL BUSINESS VISION 1
- 15. Superior Customer Experience Connected Employees Crowd Sourced Product Innovation Smarter Operations Predictable Business Pillars of Excellence ILLUSTRATIVE STRATEGIC THEMES 1
- 17. Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock) 2
- 18. • SIM Card within Car • Virtual Market Place 2
- 20. #HealthAlert, involves developing a local map of cases of Dengue fever, the potentially deadly mosquito-borne illness that tends to occur in tropical regions during their rainy seasons. 20 2
- 21. 2
- 22. REAL TIME TRANSACTION (ATOM) REAL TIME FORESIGHT/INSIG HT CONNECTING WITH THINGS REAL TIME COMMUNICATION REAL TIME COLLABORATION DIGITALIZATION OF ATOMS 3
- 23. 1. Enter Retail Store 2. Grab Self Scanner 3. Get Discounts/ Coupons over mobile 4. Get Recommendations on Items 5. Conversation in Social Media with Friends 6. Scan & Shop the Items 7. Reach Self Service Kiosk 8. Mobile Payment with NFC 9. Exit Retail Store SMAC++ Technologies are EMBEDDED Into the Process 3 Digital Store Experience
- 24. Hyper Connected Organization Crowdsourcing based functions Data Driven Decisions Business Process Platforms Instrumented Operations BYOD, Social, Content Policies OUTSIDE IN PERSPECTIVE 4
- 25. 4
- 26. Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock) 4
- 27. 5 • Design Customer experience • Ability to offer services anywhere, anytime & any device • Crowd sourcing Innovation for products / services • Social Media based Brand & Customer Service • Insight and foresight driven decisions • Ability to build digital products & services
- 28. NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Digital Officer • Chief Customer Experience Officer • Chief Digital Security Officer • Digital Savvy Business Users 5 Business technology Leadership
- 29. Do It Yourself Data based decisions Hyper collaborative Millennial Aligned 6
- 30. LONG TAIL CUSTOMERS DIGITAL CHANNELS DIGITAL PRODUCTS/ SERVICES “EXPERIENCE” AS VALUE PROPOSITION FREEMIUM TO PREMIUM REVENUE STREAMS STARTUPS AS PARTNERS NEW METRICS (REDEFINE SUCCESS) 7
- 31. DIGITAL TECHNLOGIES MAKE ENTERPRISES FUTURE PROOF & FUTURE READY VISION 8
- 32. • Digital Technology Scope • Digital Technology Acquisition/ Sourcing • Investments STRATEGY 8
- 33. CAPABILITY TO BUILD FOR SUPPORTING DIGITAL BUSINESS STRATREGY 9
- 34. Connecting People & Things Release Apps in hours / days Infrastructure Provision in hours Digitalize Existing Applications Digitalize Existing Infrastructure 9
- 35. NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Mobile Officer • Chief Analytics Officer • Chief Data Officer • SMAC++ Specialists & Developers 9 Business technology Leadership
- 36. Flexible User Experience Omni Channel Multiple Data Sources Variety of Data Unified Datawarehouse Visual Analytics Varied Analytics Models Heterogeneous & Elastic Networks Elastic Computing Power Elastic Storage Devices, Apps, Infrastructure Integration Clouds Integration Unified Security UNIFIED ARCHITECTURE DRIVERS 10
- 38. Social MobileAnalytics SECURITYCLOUD • Mobile Apps • Social Apps • Analytics Apps • MobileAnalytics Apps • SocialAnalytics Apps • MobileSocial Apps • MobileSocialAnalytics 11
- 39. ELASTIC SUPER COMPUTING ELASTIC HIGH STORAGE ELASTIC HYBRID NETWORKS DATA MACHINES / APPLIANCES SMARTER DEVICES 12
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