Digital Transformation. It's not about technology, stupid!
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The document discusses the impact of digital transformation on various industries, highlighting that over $30 billion has been invested in the financial sector in five years. It emphasizes the need for businesses to integrate digital strategies into their overall business strategies rather than treating them as separate entities. Additionally, collaboration and customer-centric practices are essential for successful digital product development, as companies must adapt quickly and learn from failures.
Digital Transformation. It's not about technology, stupid!
- 1. Agnieszka M. Walorska @agaw CREATIVE CONSTRUCTION @creativeconstr DIGITAL TRANSFORMATION OR DIGITAL DESTRUCTION
- 2. More than $30 billion in only 5 years! © http://patronsaintofcheese.blogspot.de/2014_09_01_archive.html
- 3. Rethinking the financial industry from the ground up
- 4. UBER TAXI Rethinking the entire concept of mobility and car ownership. ©http://harborstudiosparis.tumblr.com/
- 5. © http://www.androidcentral.com/one-googles-self-driving-cars-hit-california-municipal-bus-feb-14 Autonomous vehicles to replace human drivers
- 6. © http://www.studying-in-us.org/health-insurance-and-the-health-care-system/ Apple‘s and Google‘s health kits ar threatening the insurance industry
- 7. © http://coffeesou.sg/blog/ Hotels face competition from Airbnb
- 10. 74% 15% Believe that their company has the skills and capabilities to execute on that strategy. Of business executives say their company has a “DIGITAL STRATEGY”
- 11. Chief Digital Officer Only 16% of companies have a CDO © https://blackjacknovel.wordpress.com/2013/09/16/305/
- 12. IT DIGITAL MARKETING © http://fineartamerica.com/featured/angry-shout-man-illustration-don-bishop.html In most organizations “digital” is a subordinate area of either IT or marketing
- 13. Technology is becoming more and more of a commodity
- 15. It’s not about having a digital strategy. It’s about having the whole business strategy ready for the digital age. https://flic.kr/p/qiDM76
- 16. © Andrec
- 23. The expectations towards technology go beyond the ease of use
- 24. 89% 24% Develop their digital products in a customer centric way. Plan to compete mainly on customer experience.
- 25. 34%involve customers by conducting focus groups. © http://www.zastavki.com/eng/Fantasy/wallpaper-96659.htm
- 30. Angry PC User | by thevoyager Digital Experts involve their customers early in the process!
- 31. Not easy to implement in a hierarchical organization.
- 32. „Great projects start out feeling like buildings...“
- 33. „But in fact, great projects are gardens.“
- 34. 80% of companies rely on traditional hierarchy. © http://socialnewsdaily.com/60218/hbo-will-air-a-7-5-hour-version-of-the-godfather/
- 36. Digital Transformation requires quick adjustments and close cooperation within an interdisciplinary team
- 40. for 85% of the companies FAILURE IS NOT AN OPTION
- 43. Digital Experts focus on prototypes and products, they can test, improve and learn from
- 44. Don’t launch MVPs as „their products are not suitable for this approach“. Regularly launch and evaluate MVPs. 11% 60%
- 45. „Yes, failure can hurt. But you can eighter run from it or learn from it!“ - Rafiki - (ok, he didn‘t say „failure“, he said „past“)
- 47. THANK YOU ! Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de AGNIESZKA M. WALORSKA @agaw | agnieszka@creativeconstruction.de