DigitalTransProgramV7 (2)
- 1. DIGITAL TRANSFORMATION PROGRAM · Transform CoM’s digital presence to be customer-centric with a focus on mobility, accessibility, transparency and engagement. · Renew all digital content to be engaging, timely, relevant, simple, findable, adaptable and consistent. · Establish a sustainable content governance, editing and authoring model. · Install and configure a new and flexible content management system. COUNCIL GOALS TRANSACT INFORM CUSTOMER FOCUS LENS PARTICIPATE PROMOTE ACCESSIBLE AND TRANSPARENT RESOURCES MANAGED WELL Content clean-up of 4,000 pages Updated information architecture Mobile-first and customer-centric design Improved functions and tools Improved Search capabilities Combined Business and Events Listing Database (BELD) Improved functionality for BELD Progressive content refresh of: - New Year’s Eve - Moomba - Melbourne Spring Fashion Week - Melbourne Music Week Updated Information Architecture Mobile-first and customer-centric design Improved functions and tools Improved Search capabilities Content clean-up of 3,500 pages Updated information architecture User-centric design with mobile capability Improved functions and tools Improved Search capabilities WHAT’S ON AND BELD PREMIER EVENTS COMWEB RESEARCH AND ANALYSIS CONTENT MANAGEMENT SYSTEM CORPORATE WEBSITE SERVICE DIRECTORY Content inventory and audit User needs analysis User research Content Strategy Content Policies Domain / URL Strategy Install and configure SharePoint 2013 Updated Solution Architecture Distributed authoring capability Content clean-up of 4,600 pages Demonstrate proposed concept MVGA future state Consolidation of corporate sub-sites Updated information architecture Mobile-first and customer-centric design Improved functions and tools Improved Search capabilities Content clean-up of 2,280 pages Updated information architecture User-centric design Improved functions and tools Improved Search capabilities Connectivity to public content CONSISTENT, RELEVANT, ACCESSIBLE, FINDABLE, TIMELY, SIMPLE RESPONSIVE PROJECTS OBJECTIVES