#digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy
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The document emphasizes the importance of content strategy in web design, highlighting that design should be informed by content rather than created separately. It provides insights on content development services offered and stresses that effective websites require a balance of compelling content and good design. Key concepts discussed include the necessity of a content inventory, collaboration between design and content teams, and the role of a content strategist as managing editor for the site.
#digpen V - Designing Content: or how web designers can stop worrying and learn to love content strategy
- 1. Designing Content or, how web designers can stop worrying and learn to love content strategy Sophie Dennis ● @sophiedennis web design and development consultants
- 2. Content Appropriate, compelling content is vital to any site’s effectiveness. Should you need assistance preparing content for your website, we provide a range of content development services including copy editing and proof- reading, creating complete site copy from scratch, and sourcing original photography and illustration. If you would be interested in these services, please get in touch to discuss your requirements and likely costs. Cayenne Website Proposal Boilerplate c. April 2005
- 3. Main Heading Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
- 4. 10px Arial Designing in the absence of content leads to bad design
- 5. What the designer saw?
- 6. “Content precedes design. Design in the absence of content is not design, it’s decoration.” - Jeffrey Zeldman, 5 May 08 http://twitter.com/#!/zeldman/statuses/804159148
- 8. “content first” a design process not a project process
- 9. The Content Tragedy Life-Cycle Design the site using “lorem ipsum” Pray the final content fits Demand that the client supplies all the Still waiting… content before you start work Give them a new content management Is it really a technology system problem? Bully the client into hiring a copywriter Rinse, repeat
- 10. How I learned to stop worrying and love spreadsheets
- 11. How I learned to stop worrying about the sitemap
- 12. Learn to love the Content Inventory / Audit “A Mind-Numbingly Detailed Odyssey Through Your Web Site” – Jeff Veen http://www.adaptivepath.com/ideas/doing-content-inventory
- 13. Page Templates #FTW Example from Alpha.gov in Extracting the Content, Relly Annett-Baker http://24ways.org/2011/extracting-the-content See also Content Templates to the Rescue, Erin Kissane http://www.alistapart.com/articles/content-templates-to-the-rescue/
- 14. a Content Strategist is a Managing Editor for your website
- 15. integrate use smart deliverables to get to the content conversation iterate designing with content delivers both better design and better content collaborate great user experiences need both great content and great design