DISCOURSE AND IDEOLOGY, WHAT IS RELATIONSHIP BETWEEN DISCOURSE AND IDEOLOGY.pdf
- 2. The distinct manners of communication. The meaningful physical and intellectual communications. Each discourse has some norms ,roles, aims and objectives. What is Discourse?
- 3. Discourse analysis focuses on the knowledge about knowledge, word, phrase, sentence and clause. It is the study of language in use. It is the study of language at use in the world ,not just to say things ,but to do things. What isdiscourseanalysis?
- 4. Given the power of the written and spoken word, CDA is necessary for describing, interpreting, analyzing, and critiquing social life reflected in text (Luke, 1997). ❖ Discourses can be used for an assertion of power and knowledge, and they can be used for resistance and critique. ❖ Discourses are used in everyday contexts for building power and knowledge, for regulation and normalization, for the development of new knowledge and power relations, and for hegemony (excess influence or authority of one nation over another). What iscritical discourse analysis?
- 5. Ideology is the set of beliefs . Ideology can be defined as the norms or rules, the points or objectives through which the things stands. Every culture and civilizations has their own specific ideology. Ideology may personal or collective. What is ideology?
- 6. Culture Ideology An orientation that characterized the thinking of a group or a nation.e.g Pukhtan culture, Chatriali culture etc. An institution to express belief in a divine power.e.g. Islamic ideology ,Christianity and Judaism etc. Typesof Ideology Religion Ideology
- 7. IDEOLOGY : ➢ Ideology refers to a group of ideas that relate to a person’s goals and targets, comprehensive vision of a person or a group of individuals. ➢ Ideology aims at bringing a kind of change in the society. ➢ Ideology is an instrument of social transformation. ➢ Ideology is individual in thought and concept. DIFFERENCE BETWEEN IDEOLOGY AND DISCOURSE
- 8. DISCOURSE: ➢Discourse refers to debate or oral explanation of some phenomenon or principle. ➢Discourse aims at making people understand certain dogmas and underlying principles of science or religion. ➢Discourse consists in explaining what the other person has said about a phenomenon or a principle. CONTINUE...
- 9. ➢Discourse is not always ideologically transparent, and discourse analysis does not always allow us to infer what people's ideological beliefs are. ➢Discourse always depends on the definition of the communicative situation by the participants, that is on context. ➢Ideological discourse is always personally and contextually variable this means these ideas are not being manifest so that conflicts can be resolved more easily. RELATIONHIP BETWEEN DISCOURSE AND IDEOLOGY
- 10. POLITICAL DISCOURSE ➢Political Discourse is simply a discourse of politicians that is there text ,talk and professional activities . ➢Indeed, the vast bulk of studies of political discourse is about the text and talk of professional politicians or political institutions, such as president and prime ministers and other members of government, parliament or political parties, both at the local, national and international levels.
- 11. ➢ General science of ideas Invented by French philosopher Destutt de Tracy at the end of 18th C. Addressed to young people because he says that the minds of established scholars are already full of “fixed ideas” that are very difficult to change. Ideology
- 12. It is a system of ideas of social, religious and political ideas shared by social group or movement Types of ideology Communism, anti-communism, socialism and liberalism, feminism and sexism, racism and anti- racism, pacifism and militarism
- 13. The value of ideology can be positive or negative that totally depend on the point of view of people or the group membership Importance of ideology Make a nation resting on Religious , Linguistic , ethnic, political and some other basis Provide framework for social economic political cultural and strategic activities Backbone for structure of a nation Give force to move towards evolution or evolution
- 14. Ideology grows amongst dissatisfied and rejected group usually emerges in the time of crises that show them other horizon of future and life. Ideologies give shape to the revolutions and create new cultures and civilizations. Ideology of Pakistan has a great importance in the history, it not only gave a freedom to Muslims but also preserved the religious identity and value of Muslims. Feminism advocates equality for women economically, socially and politically. It also deals with the rights of women, including reproductive rights
- 15. Gender ideology is concerned with the attitudes of men and women on their place in society, their rights and responsibilities. Individualism deals with inherent worth of each individual and focuses on self-sufficiency and freedom. Work ethic is a set of beliefs that focus on the moral virtue of work and the way work can lead to a stronger character. Religions are all ideologies and within each one is a variation of beliefs. Some believers strictly follow all the tenets while others are more liberal and choose the ones they feel are more important.