The three rules of data analysis are to make a picture from the data as pictures can reveal non-obvious patterns and features and are the best way to communicate findings to others. Frequency and relative frequency tables organize data into categories and show counts or percentages of cases in each category to describe the distribution of a categorical variable. Bar charts also display categorical variable distributions and adhere to the area principle by ensuring the area of each bar corresponds to the data value, making them a better choice than a ship display used for Titanic passenger data.