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What are
Technologies?
A disruptive technology supplants a 
prior technology by providing a 
timely and superior solution to a 
technical problem
A historical example of
• The invention of the automobile is a classic example of a destructive technology
• Horse, buggy and walking as means for transport were greatly decreased
• Buggy (and buggy whip) manufacturing plummeted
• Society was transformed.  With the advent of the automobile, people moved to 
the suburbs, which provided both space and proximity to amenities.
Disruptive Technologies To Watch In 2015
Disruptive Technologies To Watch In 2015
Disruptive technology is a 
milestone in a journey, not the 
ultimate destination
DISRUPTIVE
TECH TRENDS
Virtual Currency
• Virtual currencies (cryptocurrencies) are not 
controlled by any central authority or 
government.
• Bitcoin is a well known example, but there 
are many cryptocurrencies in existence
• Ecuador was the first country to introduce a 
virtual currency, they have also banned Bitcoin
Virtual Reality
• Computer‐generated simulations of 3D images 
or environments
• Uses include  ,  , 
,  , and 
• Oculus VR was bought by Facebook for $2 
Billion
Electric Cars
• Rapidly growing market
• Tesla is the poster child of the electric car 
renaissance 
• Environmentally conscious
• Technology is still developing. 
• Ties with the Solar Industry
Cloud Computing
• Delivery of hosted services over the internet
• Many advantages
– Pay as you go
– Focus on business vs. IT
– Elasticity, scale up or down
• Examples: (webmail), 
(cloud storage), 
(presentations, collaboration), 
(word processing, spreadsheets, 
presentations), etc.
Mobile Payments
• Paying
– Paypal – started internet payments
– Google Wallet
– Apple Pay
– Alibaba created a “Selfie” payment security system
• Point‐of‐sale technology
– Square ‐ attaches to your iPad, iPhone or Android 
device to swipe credit cards.
Wearable Tech
• Google Glass is being utilized by medical fields
• Fitbit – popular with the athletic set
• Smart Clothing
• Apple Watch 
will it popularize wearable tech like 
iPod popularized music downloads??
LED Lighting
• Inelastic market – People will always need light 
• Dramatically more cost efficient
• Fits in with Green Technology market trend
Social Media
• Social media has dramatically 
changed both how individuals 
relate to one another and how 
businesses market to their 
consumers. 
• Social Media Marketing, a non‐
existent field some ten years ago, 
is now the hub of business and 
product marketing.
Smart Phones
• SnapChat
• Instagram
• Google Maps
• Uber
• Dropbox
• Dating apps: Tindr / Grindr / Her
• Mobile Banking
• Company Apps with Coupon Incentives
• Phones as a gaming platform
One of the most disruptive technologies, Smart Phones are 
continuing to disrupt a number of traditional industries 
through the creation and popularity of Apps
Streaming Media
• iTunes has replaced record stores
• Netflix has replaced video rental stores
• Internet TV is poised to replace cable TV
Stages of Successful Disruption
Identify a 
problem
Have a 
much
better 
solution
@GotStartupShow TheGotStartupShow
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