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Architecture, Education and the
Fragile Future
keynote presentation

dr. Žiga Turk
professor, University of Ljubljana, Slovenia

foremr. Secretary General, Reflection Group on
the Future of EU, Brussels.
ECAADE, Ljubljana, September 20th, 2011
www.zturk.com
Contents
• the future will not be like the past
– five grand transformations,
– five areas of challenges

• how to deal with that
– utilize the Institutions, the Sun, the Talent

• what can architects, architectural education do
– generally about the five challenges
– specifically about talent

• spaces are not the only fragile thing
www.zturk.com
ABC of grand transformations (+DE)
•
•
•
•
•

automation and abundance
BRICs and globalization
climate change and energy
demography
e-everything

www.zturk.com
A
www.zturk.com
Our industrial model: people work
www.zturk.com
… so that they
can buy a car.
www.zturk.com
The idea worked for a long time!

www.zturk.com
But now some can produce but do not
spend
www.zturk.com
Leading to abundance of products and
information in the developed world
www.zturk.com
Solution: to those who already have a
car also sell a motorbike!

www.zturk.com
“What we sell is the ability for a 43-year-old accountant
to dress in black leather, ride through small towns
and have people be afraid of him”.

Actually they are not in a business of
selling bikes!
www.zturk.com
Meaningless.

Meaningful.

Function: Plays music.
www.zturk.com
Meaningless.

Meaningful.

Function: Quenches thirst.
www.zturk.com
Plain

Design Award

Few are in a business of selling function.
They sell meaning!
www.zturk.com
Plain

Fair-traded

Some sell coffee, some sell a good feeling.
www.zturk.com
Some sell cleaners and some let us do
something for the environment. www.zturk.com
B
www.zturk.com
ABCDE: GDP in year 1

www.zturk.com
ABCDE: GDP in 1500 – (BR)IC

www.zturk.com
ABCDE: GDP 1990

www.zturk.com
ABCDE: GDP in 2015

www.zturk.com
ABCDE: Population in 2050

www.zturk.com
ABCDE: GDP Trends

www.zturk.com
More trends

www.zturk.com
And if this was not impressive
enough …

www.zturk.com
Economic Importance of not only
Social Capital but also Social Networks

www.zturk.com
Two laws
• Moore’s
– computing performance doubles every 1.5 years

• Metcalf’s law
– the value of the social network is related to the square of
the number of the members
– social network of 3 has a value 9
– social network of 5 has a value of 25

• The value in Internet Economy is in the People, not in
CPUs
• Metcalf’s Law applies!
www.zturk.com
Mobile Internet Users

www.zturk.com
Top languages on the Internet

China:
485 million Internet users (cover 36.2% population)
91.3% go online at home via broadband Internet
318 million mobile Internet users (65.5%)
Using the Internet 18.7 hours per week
1.87 million Websites
7.86 million domain names
By CNNIC, July 19, 2011

www.zturk.com
Source: http://www.internetworldstats.com/
C
www.zturk.com
The charts may be different

www.zturk.com
but climate IS changing

www.zturk.com
Fossil fuels are getting expensive

www.zturk.com
We may be running out of fuel

www.zturk.com
Sources of Energy in EU

www.zturk.com
We know how to reduce
CO2
• we just need to revert to the
kind of life we had 200 years
ago

• the issue is, how to do it
without wrecking the
economy
• the point is we should do it
by invigorating economy
www.zturk.com
D
www.zturk.com
Declining share of EU population

www.zturk.com
With worsening demographic
structure

www.zturk.com
www.zturk.com
www.zturk.com
www.zturk.com
E
www.zturk.com
ABCDE: eCommunication
www.zturk.com
…
www.zturk.com
The three common features of the
transformations
• historic and long term, deeper and structural
reasons behind the crisis
• triggered the crisis in the short term
• global in nature

www.zturk.com
ABCDE are historic …
• end of industrial,
information age, dawn of
creative economy
• end of the dominance of
the West
• end of below ground
energy and fossil fuels
• end of a population
growth, youth dominated
society
• end of paper based society,
dawn of digital society

www.zturk.com
ABCDE are behind the crisis
of the West
• people worried about old age … saving … (d-demography)
• BRICs economies saving a lot (absence of social security), savings
coming to financial markets in the West … (b-BRICS)
• where we had no idea what to do with it … (a-abundance)
– lack of realistic demand, investment
– instead inflate value of what existed (houses, stock) (a-abundance)

• and when energy shortage pushed prices of oil up, with it inflation,
with it price of money the crisis eruped (c – climate) …
• thanks to the e-commerce with the speed of light
• some recovery but unless ABCDE are addressed, there will be no
(financially) sustainable recovery (ŽT, 2009)
• 2011: recovery so far has not been financially sustainable,
accumulated debt, did not create jobs!
www.zturk.com
So what can we do?
www.zturk.com
In the US you elect a charismatic
president!

www.zturk.com
Reflection Group on the Future of
Europe

The Group is chaired by Mr. Felipe Gonzalez Marquez, assisted by two Vice-Chairs,
Ms. Vaira Vike-Freiberga and Mr. Jorma Ollila, and includes 9 more members, all
eminent experts in their own fields: Ms. Lykke Friis, Mr. Rem Koolhaas, Mr. Richard
Lambert, Mr. Mario Monti, Mr. Rainer Munz, Ms. Kalypso Nicolaidis, Ms. Nicole
Notat, Mr. Wolfgang Schuster and Mr. Lech Walesa. The Group is supported by a
secretariat headed by Secretary-General, Mr. Žiga Turk.
www.zturk.com
The Result
www.
reflectionGroup.
eu

www.zturk.com
Reflection Group’s message

“Europe has a
Choice: Reform or
Decline”
www.zturk.com
Europe has choices across ABCDE

A
B
C
D
E

• restructure for post
industrial society
• agent of change, trend
setter, player
• maintain technological
and political lead
• family and immigration
friendly
• embrace digital like we
embraced print

• cherish industrial
traditions
• bunch of passive selfish
former superpowers
• build walls for migrants
and dams for seas
• a continent of grumpy
old men (an women)
• defend the ways of
paper based society
www.zturk.com
Europe has three
resources
• Power of the sun
• The hearts and minds of the
people of Europe
• The tools of the Union

www.zturk.com
The hearts and minds of
the talent …

www.zturk.com
“In the creative knowledge economy
of the future, human talent is the
ultimate economic resource”
Richard Florida

www.zturk.com
Mean task input as percentiles of the 1960 task distribution

Automation&Abundance: Routine work dissappearing
Economy-wide measures of routine and non-routine task input (US)

Routine manual

65
60

Nonroutine manual

architects

55

Routine cognitive
50

accountants

45

Nonroutine analytic

40
1960

1970

1980

1990

2002

Nonroutine interactive

(Levy and Murnane)

www.zturk.com
Challenges related to human talent
• quantity
• quality
• empowerment

59

www.zturk.com
Quantity

www.zturk.com
ABCDE: Population Talent in 2050

www.zturk.com
Quality

www.zturk.com
“So we will not have the
quantity, but we will have the
quality”
standard EU mantra

www.zturk.com
100
90
80
70
60
50
40
30
20
10
0
United States
Czech Republic
Estonia
Germany
Switzerland
Denmark
Canada
Norway
Sweden
Russian Federation4
Austria3
Slovenia
Israel
Slovak Republic
New Zealand
Hungary
Finland
United Kingdom3
Netherlands
Luxembourg
EU19 average
OECD average
France
Australia
Iceland
Belgium
Poland
Ireland
Korea
Chile2
Greece
Italy
Spain
Turkey
Portugal
Mexico
Brazil2

Shall we? The world is flat!
%

1990s
1980s
1970s

1. Excluding ISCED 3C short programmes
3. Including some ISCED 3C short programmes

1960s

13
1

1

27

2. Year of reference 2004
3. Year of reference 2003.

www.zturk.com
“Europeans want to invest more
in research and innovation”
Durao Barroso

www.zturk.com
Do they?

www.zturk.com
Do they?

www.zturk.com
Growth in Annual Output in Science

www.zturk.com
Empowerment

www.zturk.com
“Leaders in the 21st Century will
be those that empower others”
Bill Gates

www.zturk.com
Why this is important:
• in Europe will not have the numbers
• everybody in the world knows education, innovation is
important
• but we have a culture, tradition, values
– respect for the individual
– freedom
– democracy

• these values empower,
these values should open opportunities
www.zturk.com
What empowers, what attracts talent?
• Richard Florida: “Talent is attracted by three
T’s
– tolerance
– technology
– other talent

• what can architects do about this?
www.zturk.com
Architecture, CAAD, eCAADe in the
grand scheme of things (1)
• addressing the ABCDE challenges
• addressing the race for talent

www.zturk.com
A) Abundance and
Automation
• structural engineering is about
function
• architecture is about function
and meaning
• 1:10:100:1000 rule
–
–
–
–

1 cost of structural system
10 cost of facility
100 cost of facility use
1000 cost of business in a
building
www.zturk.com
A) Abundance and Automation
• from “form follows
function”
to “form follows meaning”
• customization, personalizati
on
• crafting not industrialization
• not teaching for mass
production but for mass
customization
• not teaching function but
meaning
www.zturk.com
B)
BRICS, Globaliz
ation
• the real need is
there
• the growth is
there
• manual work will
remain local
• information work
is increasingly
global
www.zturk.com
B) BRICS and Globalization
• construction = information processes +
material processes
• information processes know no location or
borders
• growth will be in the BRIC economies; in the
West we have most of the housing we need

www.zturk.com
Climate Change

www.zturk.com
Construction has double opportunities
double winners

+

construction and
associated sectors
chemical
industry

-

building
automotive materials,
textiles
fossil paper,
energy metal
transportation
food
tourism

double losers

mechanical and
electrical
engineering

renewable
energy
+

finance

impact of the change in regulation,
market, govt. intervention

Winning and loosing
sectors of climate change

agriculture
and
forestry

-

impact of the change of climate

80

www.zturk.com
Construction can deliver low hanging fruit
Vattenfall/McKinsey

educate, advertis
e
legislate,
standardise

tax breaks,
feed ins

don't waste
taxpayer's money

active support,
r&d funding
81

www.zturk.com
D) Demography and Construction
• Demographic decline
not good in general.
• Opportunities:
– grey economy
– Florida: “Human
Talent is the
Ultimate Economic
Resource”

• Provide an attractive
place for talent
(later)
www.zturk.com
e) E-construction, architecture
Digital model,
Internet

Drawing,
Paper

master builders

local teamwork

global teamwork

limited documentation,
oral communication

paper based documentation,
paper based communication

digitised communication
digitised documentation

no clear space/time
separation between
information and material
processes

material and information processes
separated in space and time

information sub-processes
separated in time and space

1500AD
paper and print

2000AD
digital communication

www.zturk.com
Architecture, CAAD, eCAAD in the
grand scheme of things (2)
• addressing the ABCDE challenges
• addressing the race for talent
• Reflection Group in general
• eCAADe community in particular

www.zturk.com
Chapter: Growth Through Knowledge:
Empowering the Individual
• “Knowledge-based and creative industries and
services have expanded significantly over the last
two decades, becoming the central pillars for
employment and economic dynamism in Europe”
• “European Research Area must become a reality
– an area without borders where all scientific
potential, wherever it is, can be fully tapped
thanks to the free movement of
researchers, ideas, technologies and capital”
www.zturk.com
Recommendations on talent
• “Free global markets that respect intellectual
property rights are the essential breeding ground
for innovation.”
• “Companies will need to be more supportive of
workforce initiatives and open innovation to
improve competitiveness.”
• “Pass a European Innovation Act simplifying
funding opportunities and empower the
European Institute for Innovation and Technology
to set up innovative joint programmes across the
EU”;
www.zturk.com
Recommendations on Education
• “providing teachers with the professional recognition they
deserve; developing flexible and open curricula capable of
nurturing curiosity and creativity among children”
• “The administrative and financial autonomy of universities
must also be encouraged”
• “high income students should contribute to the mounting
cost of education”
• “Competition between universities must also be
promoted, as should governance models based on
accountability and transparency”.
• “University systems characterised by clientelism and
corporatism must be thoroughly challenged”.

www.zturk.com
Creative economy
• “The creative economy will continue to evolve faster
than the political processes intended to support or
regulate it.
• Every day it reveals new horizons and revolutionary
prospects. Flexibility and responsiveness must
therefore be the backbone of any regulatory
framework in this field.
• Facilitating a culture of risk-taking and
entrepreneurship is even more important. Only this
will allow the EU to fully reap the rewards of research
and experimentation, and with it to create new jobs.”
www.zturk.com
States, Cities, People
• (B) influence of states is limited
• (ADE) people live and work in cities, regions
• in a world without borders, where government
policies are similar, it is the cities that are competing
for talent
• cities are developed
over centuries
• talents are shaped
over decades
www.zturk.com
Cities and development
• concrete age
• copper age
• golden age

www.zturk.com
Concrete age
• city is a sum of
infrastructure
• jobs are created
building this
infrastructure
(construction
workers, also a few
engineers and
architects)
• one fights the economic
crisis by investing in
built infrastructure
www.zturk.com
Copper age
• copper is in coins and
electric cabling, internet
• industry and science
working on greening
buildings, greening
traffic
• industry and science on
graying buildings

www.zturk.com
Golden age
• cities that are attractive
for human capital
• creative, entrepreneuria
l professionals of
various profiles:
scientists, engineers, de
signers, artists, humanis
ts …
• shaping such
cities, respecting the
heritage
www.zturk.com
A footnote on fragility
• systems, when left to themselves, develop
into fragility
– financial systems, formula 1 cars, human
bodies, cities, environments …

• resilience means things are not optimized
• it takes wisdom to distinguish between
beneficial resilience and finesse of fragility
www.zturk.com
In conclusion
• five great challenges ahead
– A,B,C,D,E

• human talent is a key resource resolving those
challenges
• architecture is a major element in
– addressing A,B,C,D,E
– making attractive technical infrastructure for
talent

• architectural education should contribute
www.zturk.com
In conclusion: architectural education
• skills are in courseware
• books, papers are on the internet
• what matters is to tell, what matters
–
–
–
–

meaning not function
customization, not industrialization
awareness, curiosity, creativity
the big picture, issues beyond borders of the field

– awareness that the essence of architecture is how it
shapes man and society …
www.zturk.com
“The essence of technology is
nothing technical”
M. Heidegger

www.zturk.com
Acknowledgements
photos:
Reflection Group Final Report, Google photo
search, Flickr, EU, Rem KoolHaas …
charts:
Erste Bank, Stanford
University, OECD, WEO, IMF, NASA
more information, author contact at
www.zTurk.com
www.zturk.com
Author contact:

zturk@zturk.com
www.zturk.com
www.zturk.com

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Architecture, Education and the Fragile Future

  • 1. Architecture, Education and the Fragile Future keynote presentation dr. Žiga Turk professor, University of Ljubljana, Slovenia foremr. Secretary General, Reflection Group on the Future of EU, Brussels. ECAADE, Ljubljana, September 20th, 2011 www.zturk.com
  • 2. Contents • the future will not be like the past – five grand transformations, – five areas of challenges • how to deal with that – utilize the Institutions, the Sun, the Talent • what can architects, architectural education do – generally about the five challenges – specifically about talent • spaces are not the only fragile thing www.zturk.com
  • 3. ABC of grand transformations (+DE) • • • • • automation and abundance BRICs and globalization climate change and energy demography e-everything www.zturk.com
  • 5. Our industrial model: people work www.zturk.com
  • 6. … so that they can buy a car. www.zturk.com
  • 7. The idea worked for a long time! www.zturk.com
  • 8. But now some can produce but do not spend www.zturk.com
  • 9. Leading to abundance of products and information in the developed world www.zturk.com
  • 10. Solution: to those who already have a car also sell a motorbike! www.zturk.com
  • 11. “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him”. Actually they are not in a business of selling bikes! www.zturk.com
  • 14. Plain Design Award Few are in a business of selling function. They sell meaning! www.zturk.com
  • 15. Plain Fair-traded Some sell coffee, some sell a good feeling. www.zturk.com
  • 16. Some sell cleaners and some let us do something for the environment. www.zturk.com
  • 18. ABCDE: GDP in year 1 www.zturk.com
  • 19. ABCDE: GDP in 1500 – (BR)IC www.zturk.com
  • 21. ABCDE: GDP in 2015 www.zturk.com
  • 22. ABCDE: Population in 2050 www.zturk.com
  • 25. And if this was not impressive enough … www.zturk.com
  • 26. Economic Importance of not only Social Capital but also Social Networks www.zturk.com
  • 27. Two laws • Moore’s – computing performance doubles every 1.5 years • Metcalf’s law – the value of the social network is related to the square of the number of the members – social network of 3 has a value 9 – social network of 5 has a value of 25 • The value in Internet Economy is in the People, not in CPUs • Metcalf’s Law applies! www.zturk.com
  • 29. Top languages on the Internet China: 485 million Internet users (cover 36.2% population) 91.3% go online at home via broadband Internet 318 million mobile Internet users (65.5%) Using the Internet 18.7 hours per week 1.87 million Websites 7.86 million domain names By CNNIC, July 19, 2011 www.zturk.com Source: http://www.internetworldstats.com/
  • 31. The charts may be different www.zturk.com
  • 32. but climate IS changing www.zturk.com
  • 33. Fossil fuels are getting expensive www.zturk.com
  • 34. We may be running out of fuel www.zturk.com
  • 35. Sources of Energy in EU www.zturk.com
  • 36. We know how to reduce CO2 • we just need to revert to the kind of life we had 200 years ago • the issue is, how to do it without wrecking the economy • the point is we should do it by invigorating economy www.zturk.com
  • 38. Declining share of EU population www.zturk.com
  • 46. The three common features of the transformations • historic and long term, deeper and structural reasons behind the crisis • triggered the crisis in the short term • global in nature www.zturk.com
  • 47. ABCDE are historic … • end of industrial, information age, dawn of creative economy • end of the dominance of the West • end of below ground energy and fossil fuels • end of a population growth, youth dominated society • end of paper based society, dawn of digital society www.zturk.com
  • 48. ABCDE are behind the crisis of the West • people worried about old age … saving … (d-demography) • BRICs economies saving a lot (absence of social security), savings coming to financial markets in the West … (b-BRICS) • where we had no idea what to do with it … (a-abundance) – lack of realistic demand, investment – instead inflate value of what existed (houses, stock) (a-abundance) • and when energy shortage pushed prices of oil up, with it inflation, with it price of money the crisis eruped (c – climate) … • thanks to the e-commerce with the speed of light • some recovery but unless ABCDE are addressed, there will be no (financially) sustainable recovery (ŽT, 2009) • 2011: recovery so far has not been financially sustainable, accumulated debt, did not create jobs! www.zturk.com
  • 49. So what can we do? www.zturk.com
  • 50. In the US you elect a charismatic president! www.zturk.com
  • 51. Reflection Group on the Future of Europe The Group is chaired by Mr. Felipe Gonzalez Marquez, assisted by two Vice-Chairs, Ms. Vaira Vike-Freiberga and Mr. Jorma Ollila, and includes 9 more members, all eminent experts in their own fields: Ms. Lykke Friis, Mr. Rem Koolhaas, Mr. Richard Lambert, Mr. Mario Monti, Mr. Rainer Munz, Ms. Kalypso Nicolaidis, Ms. Nicole Notat, Mr. Wolfgang Schuster and Mr. Lech Walesa. The Group is supported by a secretariat headed by Secretary-General, Mr. Žiga Turk. www.zturk.com
  • 53. Reflection Group’s message “Europe has a Choice: Reform or Decline” www.zturk.com
  • 54. Europe has choices across ABCDE A B C D E • restructure for post industrial society • agent of change, trend setter, player • maintain technological and political lead • family and immigration friendly • embrace digital like we embraced print • cherish industrial traditions • bunch of passive selfish former superpowers • build walls for migrants and dams for seas • a continent of grumpy old men (an women) • defend the ways of paper based society www.zturk.com
  • 55. Europe has three resources • Power of the sun • The hearts and minds of the people of Europe • The tools of the Union www.zturk.com
  • 56. The hearts and minds of the talent … www.zturk.com
  • 57. “In the creative knowledge economy of the future, human talent is the ultimate economic resource” Richard Florida www.zturk.com
  • 58. Mean task input as percentiles of the 1960 task distribution Automation&Abundance: Routine work dissappearing Economy-wide measures of routine and non-routine task input (US) Routine manual 65 60 Nonroutine manual architects 55 Routine cognitive 50 accountants 45 Nonroutine analytic 40 1960 1970 1980 1990 2002 Nonroutine interactive (Levy and Murnane) www.zturk.com
  • 59. Challenges related to human talent • quantity • quality • empowerment 59 www.zturk.com
  • 61. ABCDE: Population Talent in 2050 www.zturk.com
  • 63. “So we will not have the quantity, but we will have the quality” standard EU mantra www.zturk.com
  • 64. 100 90 80 70 60 50 40 30 20 10 0 United States Czech Republic Estonia Germany Switzerland Denmark Canada Norway Sweden Russian Federation4 Austria3 Slovenia Israel Slovak Republic New Zealand Hungary Finland United Kingdom3 Netherlands Luxembourg EU19 average OECD average France Australia Iceland Belgium Poland Ireland Korea Chile2 Greece Italy Spain Turkey Portugal Mexico Brazil2 Shall we? The world is flat! % 1990s 1980s 1970s 1. Excluding ISCED 3C short programmes 3. Including some ISCED 3C short programmes 1960s 13 1 1 27 2. Year of reference 2004 3. Year of reference 2003. www.zturk.com
  • 65. “Europeans want to invest more in research and innovation” Durao Barroso www.zturk.com
  • 68. Growth in Annual Output in Science www.zturk.com
  • 70. “Leaders in the 21st Century will be those that empower others” Bill Gates www.zturk.com
  • 71. Why this is important: • in Europe will not have the numbers • everybody in the world knows education, innovation is important • but we have a culture, tradition, values – respect for the individual – freedom – democracy • these values empower, these values should open opportunities www.zturk.com
  • 72. What empowers, what attracts talent? • Richard Florida: “Talent is attracted by three T’s – tolerance – technology – other talent • what can architects do about this? www.zturk.com
  • 73. Architecture, CAAD, eCAADe in the grand scheme of things (1) • addressing the ABCDE challenges • addressing the race for talent www.zturk.com
  • 74. A) Abundance and Automation • structural engineering is about function • architecture is about function and meaning • 1:10:100:1000 rule – – – – 1 cost of structural system 10 cost of facility 100 cost of facility use 1000 cost of business in a building www.zturk.com
  • 75. A) Abundance and Automation • from “form follows function” to “form follows meaning” • customization, personalizati on • crafting not industrialization • not teaching for mass production but for mass customization • not teaching function but meaning www.zturk.com
  • 76. B) BRICS, Globaliz ation • the real need is there • the growth is there • manual work will remain local • information work is increasingly global www.zturk.com
  • 77. B) BRICS and Globalization • construction = information processes + material processes • information processes know no location or borders • growth will be in the BRIC economies; in the West we have most of the housing we need www.zturk.com
  • 79. Construction has double opportunities double winners + construction and associated sectors chemical industry - building automotive materials, textiles fossil paper, energy metal transportation food tourism double losers mechanical and electrical engineering renewable energy + finance impact of the change in regulation, market, govt. intervention Winning and loosing sectors of climate change agriculture and forestry - impact of the change of climate 80 www.zturk.com
  • 80. Construction can deliver low hanging fruit Vattenfall/McKinsey educate, advertis e legislate, standardise tax breaks, feed ins don't waste taxpayer's money active support, r&d funding 81 www.zturk.com
  • 81. D) Demography and Construction • Demographic decline not good in general. • Opportunities: – grey economy – Florida: “Human Talent is the Ultimate Economic Resource” • Provide an attractive place for talent (later) www.zturk.com
  • 82. e) E-construction, architecture Digital model, Internet Drawing, Paper master builders local teamwork global teamwork limited documentation, oral communication paper based documentation, paper based communication digitised communication digitised documentation no clear space/time separation between information and material processes material and information processes separated in space and time information sub-processes separated in time and space 1500AD paper and print 2000AD digital communication www.zturk.com
  • 83. Architecture, CAAD, eCAAD in the grand scheme of things (2) • addressing the ABCDE challenges • addressing the race for talent • Reflection Group in general • eCAADe community in particular www.zturk.com
  • 84. Chapter: Growth Through Knowledge: Empowering the Individual • “Knowledge-based and creative industries and services have expanded significantly over the last two decades, becoming the central pillars for employment and economic dynamism in Europe” • “European Research Area must become a reality – an area without borders where all scientific potential, wherever it is, can be fully tapped thanks to the free movement of researchers, ideas, technologies and capital” www.zturk.com
  • 85. Recommendations on talent • “Free global markets that respect intellectual property rights are the essential breeding ground for innovation.” • “Companies will need to be more supportive of workforce initiatives and open innovation to improve competitiveness.” • “Pass a European Innovation Act simplifying funding opportunities and empower the European Institute for Innovation and Technology to set up innovative joint programmes across the EU”; www.zturk.com
  • 86. Recommendations on Education • “providing teachers with the professional recognition they deserve; developing flexible and open curricula capable of nurturing curiosity and creativity among children” • “The administrative and financial autonomy of universities must also be encouraged” • “high income students should contribute to the mounting cost of education” • “Competition between universities must also be promoted, as should governance models based on accountability and transparency”. • “University systems characterised by clientelism and corporatism must be thoroughly challenged”. www.zturk.com
  • 87. Creative economy • “The creative economy will continue to evolve faster than the political processes intended to support or regulate it. • Every day it reveals new horizons and revolutionary prospects. Flexibility and responsiveness must therefore be the backbone of any regulatory framework in this field. • Facilitating a culture of risk-taking and entrepreneurship is even more important. Only this will allow the EU to fully reap the rewards of research and experimentation, and with it to create new jobs.” www.zturk.com
  • 88. States, Cities, People • (B) influence of states is limited • (ADE) people live and work in cities, regions • in a world without borders, where government policies are similar, it is the cities that are competing for talent • cities are developed over centuries • talents are shaped over decades www.zturk.com
  • 89. Cities and development • concrete age • copper age • golden age www.zturk.com
  • 90. Concrete age • city is a sum of infrastructure • jobs are created building this infrastructure (construction workers, also a few engineers and architects) • one fights the economic crisis by investing in built infrastructure www.zturk.com
  • 91. Copper age • copper is in coins and electric cabling, internet • industry and science working on greening buildings, greening traffic • industry and science on graying buildings www.zturk.com
  • 92. Golden age • cities that are attractive for human capital • creative, entrepreneuria l professionals of various profiles: scientists, engineers, de signers, artists, humanis ts … • shaping such cities, respecting the heritage www.zturk.com
  • 93. A footnote on fragility • systems, when left to themselves, develop into fragility – financial systems, formula 1 cars, human bodies, cities, environments … • resilience means things are not optimized • it takes wisdom to distinguish between beneficial resilience and finesse of fragility www.zturk.com
  • 94. In conclusion • five great challenges ahead – A,B,C,D,E • human talent is a key resource resolving those challenges • architecture is a major element in – addressing A,B,C,D,E – making attractive technical infrastructure for talent • architectural education should contribute www.zturk.com
  • 95. In conclusion: architectural education • skills are in courseware • books, papers are on the internet • what matters is to tell, what matters – – – – meaning not function customization, not industrialization awareness, curiosity, creativity the big picture, issues beyond borders of the field – awareness that the essence of architecture is how it shapes man and society … www.zturk.com
  • 96. “The essence of technology is nothing technical” M. Heidegger www.zturk.com
  • 97. Acknowledgements photos: Reflection Group Final Report, Google photo search, Flickr, EU, Rem KoolHaas … charts: Erste Bank, Stanford University, OECD, WEO, IMF, NASA more information, author contact at www.zTurk.com www.zturk.com

Editor's Notes

  • #7: © The Henry Ford's photostream