DLP DIASS Q2 Week a - Settings, Processes and Tools in Communication.doc
- 1. School Grade: SHS Grade 12 Teacher Learning Area: DIASS (Disciplines and Ideas in the Applied Social Sciences Date Quarter: Second Quarter 2017-18 DAY 1 DAY 2 DAY 3 DAY 4 I. OBJECTIVES At the end of the lesson, the learners are expected to: 1. Describe the clienteles and audiences of communication 2. Conduct a survey about the communication needs of the individuals, groups, organizations and communities 3. Appreciate the value of good communication At the end of the lesson, the learners are expected to: 1. Identify the settings where communications and journalists are found; 2. Describe the different processes and methods involved in communication; and 3. Illustrate the different settings, processes and methods involved in undertaking communication. At the end of the lesson the students Are expected: 1. Distinguish the different communication media channels. 2. Demonstrate communication skills in different settings and situations. 3. appreciate the use of mass media, new media and social media, and telecommunications A. Content Standard Clientele and audiences in communication Setting, Processes, Methods, and Tools in Communication Setting, Processes, Methods, and Tools in Communication B. Performance Standard Use acceptable research protocols, conduct survey among young adults (18-21) on their social work needs Present result and recommendation for class discussion Using the results of the survey conducted, critically evaluate whether the needs of the respondents are addressed by the practitioners and pertinent institutions. Provide suggestions on how needs can be effectively addressed. Propose suggestions on how needs can be effectively addressed
- 2. C. Learning Competency Describe the clienteles and audiences in communication HUMSS_DIASS12-IIa-37 Identify the setting in which communicators and journalists are found HUMSS_DIASS12- IIa-39 Illustrate the different processes and methods involved in undertaking communication HUMSS_DIASS12- IIa-40 Identify the setting in which communicators and journalists are found HUMSS_DIASS12-IIa-39 Illustrate the different processes and methods involved in undertaking communication HUMSS_DIASS12-IIa-40 Distinguish the appropriate communication media channel(s) to use in different settings and situations HUMSS_ DIASS 12IIa-41 II. CONTENT Clientele and Audience in Communication 1. Characteristic and needs of various types of clientele and audiences 1. Individual 2. Group and Organizations 3. Communities Setting, Processes, Methods, And Tools In Communication 5. Communication media channels 5.1 Mass media 5.2 New Media and Social media 5.3 Telecommunications III. LEARNING RESOURCES A. References 1. Teacher’s Guide Pages DIASS CG pp. 5 of 7 DIASS CG pp. 5 of 7 Curriculum Guide page 5 of 7 DIASS Curriculum Guide pp 5 of 7 2. Learner’s Materials pages 3. Text book pages Cleofe, M.P. et.al. (2016) Disciplines and Ideas in the Applied Social Sciences. Makati City: Diwa Learning Systems Inc., pp 179 – 189 Melegrito, MLF. et.al. (2016) Disciplines and Ideas in the Applied Social Sciences. Quezon City: Phoenix Publishing House Inc., pp 203 -208 Sampa, E.M. (2015) Disciplines and Ideas in the Applied Discipline and Ideas in the Applied Social Sciences (Phoenix pages 210-218
- 3. Social Sciences. Manila: Rex Book Store. pp. 132 – 140 4. Additional Materials from Learning Resources B. Other Learning Resources Changingminds.org/techniques/general/four_audiences.ht m https://www2.mcdaniel.edu/rtrader/handouts/WhatisCom munication/Communication_as_an_Academic_discipline. pdf http://www.uccs.edu/Documents/commcenter/Comm%20 as%20a%20discipline.pdf Pictures Slideshow Presentation, Graphic Organizer, Manila Paper and markers Slideshow Powerpoint Presentation; Metacard, Pictures laptop, projector IV. PROCEDURES A. Reviewing previous lesson or presenting the new lesson What are the rights and responsibilities of Communication Practitioners and Professionals? Who are the clienteles and audiences in communication? What are their characteristics? Q & A- (3 min) Review the past lesson by answering the question below: What are the characteristics and needs of the clientele and audiences of communication? Review the previous through a game entitled “Catch and answer” with specific guide questions. The students will pass the ball, every time the music stops, the student will pick a question from the box. Guide Questions: 1.Describe the communication process in the setting of government? 2.Give two methods of communication in the private sector setting. 3.In school setting, give three
- 4. tools of communication? (3 mins.) B. Establishing a purpose for the lesson Picture Analysis: The teacher will present pictures of scenarios that show different audiences and clienteles in communication. Pic 1: Best friends talking to each other Pic 2: Teacher and students during class discussion Pic 3: Manager and employees Pic 4: Comedian and the crowd Pic 5: Mayor and constituents Guide Question 1. What is the situation shown in each picture? 2. Upon seeing the pictures, can you easily tell who are the clientele/ audiences of communication? The students will present their conducted survey research about the communication needs of young adults (18-21 years old) Based on the results of the conducted survey the class will now have a discussion about the needs of clienteles and audiences in communication. 4 PICS 1 WORD - (3 min) Have the learners identify the correct term for each set of pictures & tell how information is usually delivered. 1. Government 2. Private Sector 3. Civil Society 4. Schools 5. Community Video Clip Presentation” Guide Questions: 1. Based on the video, what did you observe? 2. Can you give an example of each communication media? 3. Enumerate three (3) features and uses of communication media. (5mins.) C. Presenting Examples/instances of new lesson Discussion with Power Point Presentation on the Characteristics of the Clienteles and audiences of communication Discussion with Power Point Presentation on the Needs of the Clienteles and audiences of communication PICTURE ANALYSIS (7 min) The teacher will provide photos of different settings in communication. 1. Barangay The teacher will provide pictures of different communication media channels Ask the class to categorize the pictures according to:
- 5. 2. Telecommunications Company 3. An NGO (alternative: Mall) 4. National High School 5. Church Each setting will be described through interactive class engagement. Ask: 1. In which areas are Social work performed and exercised? 2. Who are responsible in organizing communication activities in these settings? 3. What information is being received from these organizational settings? a. Mass media b. New media and social media c. Telecommunications (4 mins.) D. Discussing new concepts and practicing new skills #1 Deepening of Discussion Using the same pictures shown by the teacher, the students will analyze the characteristics of the different kinds of audiences. Deepening of Discussion Guide Question: What are the common needs of the different types of clienteles and audiences in communication? Lecturette- 10 min Discussion on the setting, process and methods in communication through powerpoint presentation. 1. Why is communication important in good governance? 2. What are the key Discussion on: a. mass media b. new media and social media c. telecommunications (10 mins.)
- 6. communication needs of the private sector? 3. What are the key communication needs of the civil society organizations? 4. Why do schools engage in communication activities? 5. How do communities carry out their communication activities? E. Discussing new concepts and practicing new skills #2 Exploration of the topic with group discussion. Guide Question: Describe the characteristics of the different types of clienteles and audiences in communication: Group Activity: Group 1 – Individual Group 2 – Group and Organization Group 3 - Community Group Activity Data Retrieval Chart: Describe the need of the different types of clientele and audiences and determine the most appropriate type of communication medium Clienteles/ Audiences Needs Medium Individual Group/ Organization Community Collaboration - 10 min Further discussion on the setting, process and methods in communication through group engagement activity. The teacher provides the flow of communication for each setting. 1. Government 2. Private Sector 3. Civil Society 4. Schools 5. Community Group presenter will explain the process and methods of communication assigned to them. Deepening of discussion through exploration of Communication media channels. Group I – Mass media Group II – New media and social media Group III – Telecommunications ( 7 mins)
- 7. F. Developing mastery (Leads to Formative Assessment) Using the graphic organizer, the students will give the characteristics of audiences and clienteles in communication. Using the same groupings, the teacher will ask the students to compose a short jingle about the needs of the clienteles and audiences in communication. Rubrics: See attached file Ask: What are the different methods of communication used in different settings? By using graphic organizer, the students will put the Communication media channels 1. Mass media 2. New media and Social media 3. Telecommunication (5 mins.)
- 8. G. Finding Practical applications of concepts and skills If you were a journalist, would you have a preferred type of audience? Who would it be and why? The teacher will provide specific situations wherein communication is needed by individuals, groups, organizations and communities. The students will identify the needs of each type of clienteles and audiences of communication. Collaborative/ Graphic Organizer – 13 min Explain how the desired communication can be achieved. Present your answer using a diagram. Situation A: A super typhoon is expected to hit your area Situation B: A case of food poisoning was reported in a large chain restaurant Situation C: An NGO wants to encourage healthy food habits among children. Guide Questions: 1. What information/ messages should be communicated? 2. Who should be the source of the message? 3. What communication channel/s should be used? 4. Who should be the receivers of the messages? Processing Questions: 1. How can students be responsible to use the communication now a days? 2. How can you use these communication skills effectively? 3. Which among the channels of communication you mostly use? (10 mins) H. Making generalizations and abstractions about the lesson Why is it important to know the characteristics of the clienteles and audiences of communication? Expected answer: Communication can only be effective when What are the different needs of the clienteles and audiences of communication? Expected Answer: Different individuals, groups and communities have distinct 3 min Ask: What is the significance of establishing settings, process and methods in communication? Ask the learner: what new learning did they develop about the communication media channels? 1. What is the importance of different communication media channels in mass media, new
- 9. communicators take into consideration the characteristics of their intended clientele and audiences. communication needs. Individuals for personal and professional advancement, groups and organizations in accomplishing group tasks, lastly, communities consider communication as a form of empowerment. Expected Answer: 1. Good communication ensures that you are being heard; 2. Presents a strong point of view and developing mutual understanding; 3. Delivers efficient decisions and solutions by providing accurate, timely and relevant information; 4. Enables mutually beneficial solution; 5. Builds healthy relationships by encouraging trust and understanding taking control of the communication process media and social media and telecommunications? 2. How do you use it effectively? Expected Answer: Communication is a dynamic process in which humans strive to convey to one another. It also serves to understand the people, environment, animals or an object. (5 mins.) I. Evaluating Learning 1. Give at least 5 characteristics of audiences and clienteles of communication. (5 points) 2. Which among these characteristics of clienteles and audiences in communication is the most important thing to consider? Why? (5 Distinguish the needs of the different clienteles and audiences of communication. 1. Individual 2. Group and Organization 3. Community ESSAY - 10 min 1. What are the methods of communication used in different settings? 1-5 2. How vital is the process of good communication in times of solving issues and concerns. Evaluation: Performance using rubrics Mass Media – Radio Broadcasting, TV Broadcasting Social Media – Making Blogs Telecommunication – Cellular phone conversation in marketing businesses (7 mins.)
- 10. points) J. Additional activities for application or remediation The class will be divided into three (3). Each group will conduct a survey research about the needs of the audiences and clienteles (young adults ages 18 – 21) in communication. Students are advised to observe proper research protocols Group A : Individuals Group B: Group/Organizations Group C: Community Write a reflection paper explaining why is it important to address the needs of the clienteles and audiences of communication. Agreement: If you were a professional communicator, what setting would you choose? Why would you choose it? Describe the process and methods you expect to be in chosen setting. How do social media influence you in connecting with different groups of people? Post your answer in our social media group. V. REMARKS VI. REFLECTION A. No. of learners who earned 80% on the formative assessment B. No. of Learners who require additional activities for remediation C. Did the remedial lessons work? No. of learners who have caught up with the lesson. D. No. of learners who continue to require remediation E. Which of my teaching strategies worked well? Why did these work? F. What difficulties did I
- 11. encounter which my principal or supervisor can help me solve? G. What innovation or localized materials did I use/discover which I wish to share with other teachers?
- 12. APPENDICES (SECOND QUARTER, WEEK 1) Picture Analysis Best friends talking to each other Teacher and students during class discussion Manager and employees Comedian and the crowd President/Mayor and his constituents