Do, Learn, Create
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The document discusses how small daily actions can improve well-being through increasing mindfulness and readiness for change. It suggests delivering daily challenges, reminders, and social feedback via notifications and messages to motivate these small actions. The goal is to help people develop new healthy behaviors that lead to better total life quality and performance through increased well-being. Success is measured using a validated personal assessment to track changes in well-being indicators over time.
Do, Learn, Create
- 1. Do, Learn, CreateHow daily small actions can improve your well-being.MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 2. Empathy through EthnographyEveryone is different. They start in different levels of mindfulness and readiness. They are motivated to use products by different primary experiences and results.MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 3. Who needs the help?MYH customersIdleOrBoredExcuseMakerAware and AchievingEnlightened and DiscoveringMe-Time ImpoverishedExternal Validation SeekerMeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 4. Our FrameworkDo(what is suggested to me)Learn(about myself, my support network, my bright spots)Create(new healthy behaviors)Small actions each day to increase mindfulness around choices.Increase readiness around areas of well-being to work on.Empowered to work on me and help you."The idea is not to give them the answers, but to encourage them to solve their own exercise problems," -- Mary Ganzel, YMCA exercise expert. The Power of NudgeMeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 5. What are people motivated by?Exploring Achievingpointsknowledgeprogressimmersive scorebadgessmartstorycontentlevelslearninggrindGAMES!a resourceconfidence…the mechanicsfriendsmessagingemotionwinninggroupsbondingzero-sumleaderboardsstorytellingpoliticalstatusrealitySocializing Competing MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 6. Products for everyoneExploring for people who like to learn.Achieving for people who like to progress.Socializing for people who like to bond.Competing for people who like to win.Our products need a certain percentage of all of these at different times.MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 7. Health Tennis (the wrong customers)The “game” works for the aware and achieving.To keep playing, you have to think you can win.MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 8. Daily small actionsNot a new ideaRob Friedman - Community Health Advice by Telephone (CHAT) trial. 2007Instead of just phone, use email, social network messaging, mobile push.Currently in private beta with 1,500 people.Daily Challenge Delivered via notificationReminders used to drive adherenceCelebration with points and social feedback8MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 9. Validating other systems/experiencesMobile applicationsDesktop Applications (Adobe AIR)Device integration (pedometers, accelerometers)Information applications
- 10. How do we know it is working?Using a validated personal assessment produced by Healthways.29 Indicators that provide a predictive Well-being rating for an individual.MYH delivering it via an iterative experience to maximize longitudinal data gathering.MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 11. Why well-being?Total LifeQualityIncreasesWell-BeingImprovesPerformance IncreasesMedical Cost DecreasesMeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 12. Summary"Tell me and I'll forget; show me and I may remember; involve me and I'll understand”-- Chinese ProverbEmpathy through EthnographyProducts for those that need itSmall actions = MindfulnessMindfulness increases ReadinessReadiness empowers ActionAction creates healthy behaviorsNew healthy behaviors increase well-beingInterested in PartnersMeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 13. ResourcesThe Power of Nudge (Wall Street Journal)Rob Friedman, Ongoing physical activity advice by humans versus computers: the Community Health Advice by Telephone (CHAT) trial.The Bartle Test, (Wikipedia) Psychology of MMO players.TranstheoreticalModel, (Wikipedia) James Prochaska, ProChangeSwitch: How to change things when change is hard (Amazon)Connected: The surprising Power of Social Networks (Amazon)MeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
- 14. Trapper Markelztrapper.markelz@meyouhealth.com@trappermarkelzhttp://www.meyouhealth.comhttp://www.trappermarkelz.comMeYou Health LLC, is a subsidiary of HealthwaysInc.meyouhealth.com
Editor's Notes
- #4: The pursuit of well-being is not on or off.It is not like you are at the gym or you are not.Well-being is every choice.
- #5: Create epiphanies
- #7: Supportive, Realistic, Convenient, Conversational, Immediate, Just-in-time Personal.
- #9: Help people discover that they are already succeeding in many areas.Shape the path to this discovery by using small actions.Deliver these actions through technological disruptions in 15-30 second engagements.Create small victories every day that empower people to create new healthy behaviors.