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What you need to implement
    and take your Wellness
Programs to the next level while
       maximizing ROI
    A Ripple Effect Wellness Portal Authorized Distributor
We Need To Evaluate The
Effectiveness Of Our Current Wellness
              Programs
 What we have been doing
 in corporations as well as a
 nation has not been
 working.

 This approach simply has
 not been enough to make
 a difference. We need a
 new approach to attack
 this problem successfully.
Sample Wellness Measurement


10% to 14%                      15% to 19%




                   20% to 24%
Sample Wellness Measurement



                                                 25% to 35%




    20 years ago majority of country was 10% to 14%
            Today No State Falls Below 20%
Obesity = Main Risk Factor For
 Lifestyle Induced Diabetes
The $ Cost of Obesity
Average Medical Annual
Spending for an Obese Person
was $3,271 Compared to $512
for a Non-Obese Individual.
Survey of 9,852 men and
13,837 women Ages 20 to 64
   From: Lehigh University reported in January
   2012 in the Journal of Health Economics


Obesity has risen a full 34%
since 1960 while morbid
obesity is up six fold.
We Need To Change How We View and
   Implement Corporate Wellness Programs
  Most Programs
 Have Focused On:
• Lectures
• Workshops
• Health Fairs
• Screening Events
• Exercise Programs
• Weight Loss Programs
• Health Risk Assessments
• Smoking Cessation Programs
Live Events, By Themselves,
           Offer Limited Results
They Suffer From:
• Low participation rates
• Don’t involve all employees
• They are not motivational
• Don’t have consistent follow-up
• Hard to measure or quantify results
  and determine next steps or ROI.
• They often lack follow-up
• You can’t track employee progress
• Etc, Etc, Etc…
Where Do We Go From Here?

We need to understand
that although our
intentions were good we
failed to deliver
sustainable behavioral
change in the majority of
the population.
A New Approach

We need to find the one
commonality that underlies
every unhealthy behavior…
Putting genetics aside for the
moment.
The commonality is our
normal habits and routines;
otherwise called our behavior.
Understanding Behavior

Our Lives Are Shaped
By The Daily Choices
That Become Our…

Habits
 and
   Routines
Step 1
How To Influence Positive Behavior Change
 Understand what Behavior Is...
Our behavior is a series of choices that
have been repeated often enough to
become a habit.
Example: You tend to not spend very
much time “Thinking About“ a “normal”
behavior or a habit.
 • Brushing your teeth
 • Drinking a Soda with Lunch or Dinner
 • Reaching for potato chips when you
  want a snack
Step 1 - A
How To Influence Positive Behavior Change


• Model your programs
  around creating new
  habits that your
  EMPLOYEES WILL
  PARTICIPATE IN!
Step 2
How To Influence Positive Behavior Change
Understand what issues your
 employees are having AS
WELL AS the issues they want
to address.
Health Risk Assessments do not
   necessarily lead to behavior
   change.
Addressing what employees
   WANT to handle leads to
   behavior change.
Step 3
   How To Influence Positive Behavior
                Change
Create situations
where positive
behaviors are
Introduced.

Ex. Replace sugary
    drinks with water,
    unsweetened teas,
    etc...

Remove Temptation!!!
Step 4
   How To Influence Positive Behavior
                Change
Engage Employees At Their
Level Of Interest
Some people love to run or
  walk…
Other's wouldn't be caught
   dead jogging but they
   will go out dancing,
   practice yoga, play
   baseball or just mow the
   lawn.
Step 5
   How To Influence Positive Behavior
                Change
Create situations where
positive behaviors are
repeated.
(Or negative behaviors
are avoided.)
   Best Tool:
   Interactive Wellness
   Challenges
Step 6
    How To Influence Positive Behavior
                 Change
Challenges Must Be
Simple & Engaging
                     Activity – Types
                      and Amounts
       Food
    Consumption

                                          Social
                                        Networking
Step 7
   How To Influence Positive Behavior
Engage Healthy AND
                   Change
Unhealthy Employees.

Do not leave anyone out.

It is the employees who are
     already doing something
     to make themselves
     healthier that will become
     your wellness opinion
     leaders.

Socially and Legally
Step 8
     How To Influence Positive Behavior
                  Change
Handle 5 Major Productivity and
   Performance Basics
•    Fitness
     I.Move More
•    Nutrition -
     I.Eat More Natural Foods
     II.Eating for Energy
•    Weight Management
     •Getting Closer To Ideal Weight
     •Maintaining a Healthy Body-Food Lifestyle
•    Work-Life Balance
     •Spending Time With Family & Friends
     •Private Time of Your Choice...
I.   Mental Wellbeing
     I.Sleep
     II.Financial Wellness
     III.Volunteering - Helping Others
Step 9
      How To Influence Positive Behavior
                   Change
    Create situations where positive
    behaviors are reinforced.
    Incentive Programs
       They must be as
       instantaneous as possible.
       Our culture tends to crave
       instant gratification.

Rewards MUST be what the employees
are interested in receiving.
Step 10
 How To Influence Positive Behavior
              Change
Use today's technology
to organize all activities,
motivate employees and
collect information.

• Calendars
• Track Incentives
• Measure Activity
• Measure Progress
• Reporting
• Etc…
Old Meets New

You still need to run your live
events. You just cannot rely on
them as your only source of
wellness.
Best In Practice companies and
those who want to become or
remain employers of choice
must invest in the health and
wellbeing of their employees
and celebrate those programs
and their wellness champions.
Measuring Program Success
The Best Systems Can Measure:
  • Engagement
  • Behavior changes such as:
      Increased productivity
      Diet improvements
  • Health indicators such as:
      Blood pressure
      Weight
  • Mental wellbeing
  • Satisfaction at work
  • Etc…
Demonstrate Program Success
Report On Changes In Cost
Associated With Risks
Example:
Obesity – additional cost per
person is about $2,800 per person
per year.
Smoker – Cost to employer is
about $3,391 Per Person Per Year
   Source - Mayo Clinic
Demonstrate Program Success
Tie in your program savings
to the actual cost of medical        Health Care Costs
                                 Claims vs. Administration
insurance.
Savings – In-House TC/Glu                  20%
Most CFO’s need help
connecting increased
activity and a reduction in         80%
risk factors to actual savings
that they can show on a
balance sheet.
Funding Requests Must Be Tied
        To With Measurable Goals
Program Goals Examples:
Reduce costs associated with a
sedentary lifestyle.
   Measure:
       A More Active Population

Reduce costs associated with
obesity.
   Measure:
       Obesity Rate In Population
Program Commitment
3 to 5 Year Plan At a Minimum
to show positive trends.
Realistically, 1st year medical
costs may increase slightly.
Set realistic expectations.
Program needs time to adjust
to the population and the best
ways to engage and influence
them.
Summary
The goal is to encourage
individual behavioral changes.
Essential Components:
    • YEAR ROUND wellness programming
    • Interactive wellness challenges
    • Incentive based activities
    • Address a broad range of interests
    • Target individual health risks
    • Address what your employees want to
     handle
    • Set realistic and measurable goals tied in
     with real financial savings.
Corporate Wellness Solution

    Questions?
  Or to follow-up after the webinar.
            John Buckley
          732-563-9749 x105
   jbuckley@healthfairsdirect.com

   www.healthfairsdirect.com

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What you need to implement and take your wellness programs to the next level while maximizing ROI

  • 1. What you need to implement and take your Wellness Programs to the next level while maximizing ROI A Ripple Effect Wellness Portal Authorized Distributor
  • 2. We Need To Evaluate The Effectiveness Of Our Current Wellness Programs What we have been doing in corporations as well as a nation has not been working. This approach simply has not been enough to make a difference. We need a new approach to attack this problem successfully.
  • 3. Sample Wellness Measurement 10% to 14% 15% to 19% 20% to 24%
  • 4. Sample Wellness Measurement 25% to 35% 20 years ago majority of country was 10% to 14% Today No State Falls Below 20%
  • 5. Obesity = Main Risk Factor For Lifestyle Induced Diabetes
  • 6. The $ Cost of Obesity Average Medical Annual Spending for an Obese Person was $3,271 Compared to $512 for a Non-Obese Individual. Survey of 9,852 men and 13,837 women Ages 20 to 64 From: Lehigh University reported in January 2012 in the Journal of Health Economics Obesity has risen a full 34% since 1960 while morbid obesity is up six fold.
  • 7. We Need To Change How We View and Implement Corporate Wellness Programs Most Programs Have Focused On: • Lectures • Workshops • Health Fairs • Screening Events • Exercise Programs • Weight Loss Programs • Health Risk Assessments • Smoking Cessation Programs
  • 8. Live Events, By Themselves, Offer Limited Results They Suffer From: • Low participation rates • Don’t involve all employees • They are not motivational • Don’t have consistent follow-up • Hard to measure or quantify results and determine next steps or ROI. • They often lack follow-up • You can’t track employee progress • Etc, Etc, Etc…
  • 9. Where Do We Go From Here? We need to understand that although our intentions were good we failed to deliver sustainable behavioral change in the majority of the population.
  • 10. A New Approach We need to find the one commonality that underlies every unhealthy behavior… Putting genetics aside for the moment. The commonality is our normal habits and routines; otherwise called our behavior.
  • 11. Understanding Behavior Our Lives Are Shaped By The Daily Choices That Become Our… Habits and Routines
  • 12. Step 1 How To Influence Positive Behavior Change Understand what Behavior Is... Our behavior is a series of choices that have been repeated often enough to become a habit. Example: You tend to not spend very much time “Thinking About“ a “normal” behavior or a habit. • Brushing your teeth • Drinking a Soda with Lunch or Dinner • Reaching for potato chips when you want a snack
  • 13. Step 1 - A How To Influence Positive Behavior Change • Model your programs around creating new habits that your EMPLOYEES WILL PARTICIPATE IN!
  • 14. Step 2 How To Influence Positive Behavior Change Understand what issues your employees are having AS WELL AS the issues they want to address. Health Risk Assessments do not necessarily lead to behavior change. Addressing what employees WANT to handle leads to behavior change.
  • 15. Step 3 How To Influence Positive Behavior Change Create situations where positive behaviors are Introduced. Ex. Replace sugary drinks with water, unsweetened teas, etc... Remove Temptation!!!
  • 16. Step 4 How To Influence Positive Behavior Change Engage Employees At Their Level Of Interest Some people love to run or walk… Other's wouldn't be caught dead jogging but they will go out dancing, practice yoga, play baseball or just mow the lawn.
  • 17. Step 5 How To Influence Positive Behavior Change Create situations where positive behaviors are repeated. (Or negative behaviors are avoided.) Best Tool: Interactive Wellness Challenges
  • 18. Step 6 How To Influence Positive Behavior Change Challenges Must Be Simple & Engaging Activity – Types and Amounts Food Consumption Social Networking
  • 19. Step 7 How To Influence Positive Behavior Engage Healthy AND Change Unhealthy Employees. Do not leave anyone out. It is the employees who are already doing something to make themselves healthier that will become your wellness opinion leaders. Socially and Legally
  • 20. Step 8 How To Influence Positive Behavior Change Handle 5 Major Productivity and Performance Basics • Fitness I.Move More • Nutrition - I.Eat More Natural Foods II.Eating for Energy • Weight Management •Getting Closer To Ideal Weight •Maintaining a Healthy Body-Food Lifestyle • Work-Life Balance •Spending Time With Family & Friends •Private Time of Your Choice... I. Mental Wellbeing I.Sleep II.Financial Wellness III.Volunteering - Helping Others
  • 21. Step 9 How To Influence Positive Behavior Change Create situations where positive behaviors are reinforced. Incentive Programs They must be as instantaneous as possible. Our culture tends to crave instant gratification. Rewards MUST be what the employees are interested in receiving.
  • 22. Step 10 How To Influence Positive Behavior Change Use today's technology to organize all activities, motivate employees and collect information. • Calendars • Track Incentives • Measure Activity • Measure Progress • Reporting • Etc…
  • 23. Old Meets New You still need to run your live events. You just cannot rely on them as your only source of wellness. Best In Practice companies and those who want to become or remain employers of choice must invest in the health and wellbeing of their employees and celebrate those programs and their wellness champions.
  • 24. Measuring Program Success The Best Systems Can Measure: • Engagement • Behavior changes such as: Increased productivity Diet improvements • Health indicators such as: Blood pressure Weight • Mental wellbeing • Satisfaction at work • Etc…
  • 25. Demonstrate Program Success Report On Changes In Cost Associated With Risks Example: Obesity – additional cost per person is about $2,800 per person per year. Smoker – Cost to employer is about $3,391 Per Person Per Year Source - Mayo Clinic
  • 26. Demonstrate Program Success Tie in your program savings to the actual cost of medical Health Care Costs Claims vs. Administration insurance. Savings – In-House TC/Glu 20% Most CFO’s need help connecting increased activity and a reduction in 80% risk factors to actual savings that they can show on a balance sheet.
  • 27. Funding Requests Must Be Tied To With Measurable Goals Program Goals Examples: Reduce costs associated with a sedentary lifestyle. Measure: A More Active Population Reduce costs associated with obesity. Measure: Obesity Rate In Population
  • 28. Program Commitment 3 to 5 Year Plan At a Minimum to show positive trends. Realistically, 1st year medical costs may increase slightly. Set realistic expectations. Program needs time to adjust to the population and the best ways to engage and influence them.
  • 29. Summary The goal is to encourage individual behavioral changes. Essential Components: • YEAR ROUND wellness programming • Interactive wellness challenges • Incentive based activities • Address a broad range of interests • Target individual health risks • Address what your employees want to handle • Set realistic and measurable goals tied in with real financial savings.
  • 30. Corporate Wellness Solution Questions? Or to follow-up after the webinar. John Buckley 732-563-9749 x105 jbuckley@healthfairsdirect.com www.healthfairsdirect.com