Take your wellness programs to the next level while maximizing ROI
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The document discusses improving corporate wellness programs by focusing on influencing positive behavior change. It recommends a new approach that emphasizes creating habits through repeated positive behaviors and removing negative temptations. An effective program includes year-round interactive challenges that are simple, engaging and incentive-based. It should address employee interests and health risks while setting realistic, measurable goals tied to cost savings. The goal is long-term individual behavior change through social and technological support of healthy habits.
Take your wellness programs to the next level while maximizing ROI
- 1. What you need to implement and take your Wellness Programs to the next level while maximizing ROI A Ripple Effect Wellness Portal Authorized Distributor
- 2. We Need To Evaluate The Effectiveness Of Our Current Wellness Programs What we have been doing in corporations as well as a nation has not been working. This approach simply has not been enough to make a difference. We need a new approach to attack this problem successfully.
- 3. Sample Wellness Measurement 10% to 14% 15% to 19% 20% to 24%
- 4. Sample Wellness Measurement 25% to 35% 20 years ago majority of country was 10% to 14% Today No State Falls Below 20%
- 5. Obesity = Main Risk Factor For Lifestyle Induced Diabetes
- 6. The $ Cost of Obesity Average Medical Annual Spending for an Obese Person was $3,271 Compared to $512 for a Non-Obese Individual. Survey of 9,852 men and 13,837 women Ages 20 to 64 From: Lehigh University reported in January 2012 in the Journal of Health Economics Obesity has risen a full 34% since 1960 while morbid obesity is up six fold.
- 7. We Need To Change How We View and Implement Corporate Wellness Programs Most Programs Have Focused On: • Lectures • Workshops • Health Fairs • Screening Events • Exercise Programs • Weight Loss Programs • Health Risk Assessments • Smoking Cessation Programs
- 8. Live Events, By Themselves, Offer Limited Results They Suffer From: • Low participation rates • Don’t involve all employees • They are not motivational • Don’t have consistent follow-up • Hard to measure or quantify results and determine next steps or ROI. • They often lack follow-up • You can’t track employee progress • Etc, Etc, Etc…
- 9. Where Do We Go From Here? We need to understand that although our intentions were good we failed to deliver sustainable behavioral change in the majority of the population.
- 10. A New Approach We need to find the one commonality that underlies every unhealthy behavior… Putting genetics aside for the moment. The commonality is our normal habits and routines; otherwise called our behavior.
- 11. Understanding Behavior Our Lives Are Shaped By The Daily Choices That Become Our… Habits and Routines
- 12. Step 1 How To Influence Positive Behavior Change Understand what Behavior Is... Our behavior is a series of choices that have been repeated often enough to become a habit. Example: You tend to not spend very much time “Thinking About“ a “normal” behavior or a habit. • Brushing your teeth • Drinking a Soda with Lunch or Dinner • Reaching for potato chips when you want a snack
- 13. Step 1 - A How To Influence Positive Behavior Change • Model your programs around creating new habits that your EMPLOYEES WILL PARTICIPATE IN!
- 14. Step 2 How To Influence Positive Behavior Change Understand what issues your employees are having AS WELL AS the issues they want to address. Health Risk Assessments do not necessarily lead to behavior change. Addressing what employees WANT to handle leads to behavior change.
- 15. Step 3 How To Influence Positive Behavior Change Create situations where positive behaviors are Introduced. Ex. Replace sugary drinks with water, unsweetened teas, etc... Remove Temptation!!!
- 16. Step 4 How To Influence Positive Behavior Change Engage Employees At Their Level Of Interest Some people love to run or walk… Other's wouldn't be caught dead jogging but they will go out dancing, practice yoga, play baseball or just mow the lawn.
- 17. Step 5 How To Influence Positive Behavior Change Create situations where positive behaviors are repeated. (Or negative behaviors are avoided.) Best Tool: Interactive Wellness Challenges
- 18. Step 6 How To Influence Positive Behavior Change Challenges Must Be Simple & Engaging Activity – Types and Amounts Food Consumption Social Networking
- 19. Step 7 How To Influence Positive Behavior Change Engage Healthy AND Unhealthy Employees. Do not leave anyone out. It is the employees who are already doing something to make themselves healthier that will become your wellness opinion leaders. Socially and Legally
- 20. Step 8 How To Influence Positive Behavior Change Handle 5 Major Productivity and Performance Basics •Fitness I.Move More •Nutrition - I.Eat More Natural Foods II.Eating for Energy •Weight Management I.Getting Closer To Ideal Weight II.Maintaining a Healthy Body-Food Lifestyle •Work-Life Balance I.Spending Time With Family & Friends II.Private Time of Your Choice... •Mental Wellbeing I.Sleep II.Financial Wellness III.Volunteering - Helping Others
- 21. Step 9 How To Influence Positive Behavior Change Create situations where positive behaviors are reinforced. Incentive Programs They must be as instantaneous as possible. Our culture tends to crave instant gratification. Rewards MUST be what the employees are interested in receiving.
- 22. Step 10 How To Influence Positive Behavior Change Use today's technology to organize all activities, motivate employees and collect information. • Calendars • Track Incentives • Measure Activity • Measure Progress • Reporting • Etc…
- 23. Old Meets New You still need to run your live events. You just cannot rely on them as your only source of wellness. Best In Practice companies and those who want to become or remain employers of choice must invest in the health and wellbeing of their employees and celebrate those programs and their wellness champions.
- 24. Measuring Program Success The Best Systems Can Measure: • Engagement • Behavior changes such as: Increased productivity Diet improvements • Health indicators such as: Blood pressure Weight • Mental wellbeing • Satisfaction at work • Etc…
- 25. Demonstrate Program Success Report On Changes In Cost Associated With Risks Example: Obesity – additional cost per person is about $2,800 per person per year. Smoker – Cost to employer is about $3,391 Per Person Per Year Source - Mayo Clinic
- 26. Demonstrate Program Success Tie in your program savings Health Care Costs to the actual cost of medical Claims vs. Administration insurance. Savings – In-House TC/Glu 20% Most CFO’s need help connecting increased activity and a reduction in 80% risk factors to actual savings that they can show on a balance sheet.
- 27. Funding Requests Must Be Tied To With Measurable Goals Program Goals Examples: Reduce costs associated with a sedentary lifestyle. Measure: A More Active Population Reduce costs associated with obesity. Measure: Obesity Rate In Population
- 28. Program Commitment 3 to 5 Year Plan At a Minimum to show positive trends. Realistically, 1st year medical costs may increase slightly. Set realistic expectations. Program needs time to adjust to the population and the best ways to engage and influence them.
- 29. Summary The goal is to encourage individual behavioral changes. Essential Components: • YEAR ROUND wellness programming • Interactive wellness challenges • Incentive based activities • Address a broad range of interests • Target individual health risks • Address what your employees want to handle • Set realistic and measurable goals tied in with real financial savings.
- 30. Corporate Wellness Solution Questions? Or to follow-up after the webinar. John Buckley 732-563-9749 x105 jbuckley@healthfairsdirect.com www.healthfairsdirect.com