Joe Belcastro was born in Brooklyn to Italian American parents and had a normal childhood until entering a talent show at age 16, which began his path to stardom. He was offered a recording contract after impressing judges with his singing on American TV show New Faces. Belcastro found chart success in the UK with his single "Obsessed with Love" but his popularity declined, until he later appeared on the reality show I'm a Celebrity Get Me Out Of Here! and had another hit single called "Insania" that topped charts in the US and UK for 8 weeks.