Marvin Dejean, Director of Marketing at United Data Technologies Inc., outlines strategies for businesses to adapt to the digital economy by leveraging cloud technology, virtualization, and a digital nervous system. Key recommendations include adopting web lifestyle practices, utilizing SaaS and WaaS, and transforming customer interactions through self-service and enhanced digital support. The document emphasizes the importance of information flow, customer-focused digital experiences, and operational efficiency to thrive in a competitive landscape.