Doing More With Less (@ Tokyo Game Show)
0 likes426 views
The document discusses how to maximize revenue and engagement from interactive entertainment content across different platforms like television, web, and mobile. It notes that traditional television and console games rely on large upfront costs and marketing for hits or misses, while new formats allow earning revenue daily through short casual experiences on platforms people already use every day. New opportunities exist in personalizing content and social interactions, adapting television's scheduling and episodic models to the web.
Doing More With Less (@ Tokyo Game Show)
- 1. Doing More With Less E jeroen@exmachinagames.com T @jeroen020
- 2. Social Entertainment Technology & Services HQ in Amsterdam, US office in San Francisco Customers & partners in media, games & brands
- 4. ~4 hours a day ~few times a year
- 5. Snack‟n‟zap Feature length
- 6. A bit of revenue every day Jackpot. Then nothing. For a long time.
- 7. Write Design Fund, license Fund, license Produce Develop Market (a lot!) Market (a lot!) Pray (for a hit!) Pray (for a hit!) Cinema Console
- 8. Write Design Produce Pilot Develop v0.9 Market Seed and/or market Broadcast Upload and launch Evaluate ◦ Write, produce Season 1, Evaluate market a bit, broadcast ◦ Tweak, upload v0.91 ◦ Wash, rinse, repeat ◦ Analyse, rinse, iterate TV Web/Mobile/Social
- 9. 4 Billion TV users worldwide US: 4 hours a day (2 months non-stop per year!) TV in 99% of all households, 2.24 sets on average TV is turned on 6h47m a day Total hours of TV consumed: 250 billion % Americans who say they watch too much TV: 49 Youth – hours in school: 900 behind TV: 1,500 TV commercials seen per year: 20,000
- 10. 100.000.000.000 Euro 25.300.000.000 US$
- 11. 100.000.000.000+ Euro ◦ 2009 US market TV revenues, Idate 25.300.000.000 US$ ◦ 2009 US market game industry revenues, Newzoo
- 13. Show Debut channel Debut year Distributor Sony Pictures 1 Who Wants To Be A Millionaire? ITV (UK) 1998 Television Nederland 2 2 Deal or No Deal 2002 Endemol (Netherlands) 3 Wipeout ABC (US) 2008 Endemol CBS Studios 4 Wheel of Fortune NBC (US) 1975 International 5 Family Feud ABC (US) 1976 FremantleMedia 6 Don't Forget The Lyrics Fox (US) 2007 RDF Rights 7 Hole in the Wall Fox (US) 2008 FremantleMedia Shine 8 Are You Smarter Than A 5th Grader? Fox (US) 2007 International/Mark Burnett Productions CBS Studios 9 Jeopardy NBC (US) 1964 International 10 I Love My Country RTL4 (Netherlands) 2008 Talpa Media Most Popular TV Gameshows in the World TBI, 2009
- 14. 1988 The „Henny Huisman Effect‟ is a situation where the national phone system grinds to a halt due to a sudden, massive amount of phone calls.
- 15. 1996 Participation TV Multi Billion$ industry for Broadcasters, TV production companies, aggregators & Telco‟s Set the standard for premium IVR and text messaging
- 16. 1999 Big Brother Making headlines worlwdie Interactive voting via SMS and IVR 2008: broadcast in 32 countries, 320 million viewers
- 17. “... The programme is sold in a series of 52 episodes to national TV company Sichuan TV. Never before did a European producer sell a full season‟s worth of TV to a Chinese broadcaster. The show will be called „Wo Ai Wo De Zhu‟, or „I love China‟”
- 18. TV Lessons ◦ Scheduling & scarcity ◦ Marketing & episodes Web: ◦ Personalisation & social graph ◦ Gameification of Everything ◦ Massive multiplayer New platforms ◦ iPad, Google TV, Apple TV, TV app stores
- 19. Ex Machina 2010
- 20. PlayToTV: 4 pillars Real-time sync with TV Massive scheduled interactive entertainment Access with mobile apps, web apps, TV apps and web services Live interaction thru social networks, playing with friends
- 21. Social network integration Poll Rate Vote & Predict Q&A/Quiz Chat & Twitter aggregation Stars (achievements/badges) Advertising interaction
- 22. Launch quick & iterate Artificial scarcity works Pilot, episodes, seasons Interaction over form The moment matters A TV is a TV, not a computer Leverage your fans, involve your community Ex Machina 2010
- 23. どうも有難う jeroen@exmachinagames.com @jeroen020