Next Generation Content Creation, Delivery & Consumption (at MediaLive Abu Dhabi 2011)
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The document discusses trends in next generation media content creation, delivery, and consumption. It notes the proliferation of screens and platforms for accessing media, from public displays to smartphones. It also discusses changing forms of interaction with media, from remote controls and mice to touchscreens, gestures, and voice. Key challenges mentioned include fragmentation across devices and platforms and defining the roles of different players like technology companies, operators, and content creators in the new media ecosystem.
![Cross-platform and online viewers skew
Cross-platform viewing
significantly younger
18- 52% 37% 11%
34
35- 4%
73% 22%
49
85% 13% 2%
50 +
Base sizes:
Total=2833
TV Only TV and Online Online Only TV Only=1921
Online Only=189
Both TV/Online=723
‘How do you typically watch [original series TV]?’
Research study conducted among online consumers by comScore in May
2011 US, Comscore, 2011](https://image.slidesharecdn.com/medialive10-00jeroenelfferich-111212150648-phpapp02/85/Next-Generation-Content-Creation-Delivery-Consumption-at-MediaLive-Abu-Dhabi-2011-9-320.jpg)
Next Generation Content Creation, Delivery & Consumption (at MediaLive Abu Dhabi 2011)
- 1. Next Generation Content Creation, Delivery and Consumption MediaLive Abu Dhabi Jeroen Elfferich @jeroen020 jeroen@exmachinagames.com www.exmachinagames.com @exmachinagames
- 2. We like Games, TV & People Amsterdam HQ, London, San Francisco Entertainment & Advertising
- 3. Build it And they will come
- 5. Screens Everywhere • Public, shared: outdoors, stadium etc • Private, shared: TV • Personal, productive: PC, laptop • Personal, consumption: tablet • Personal, digital swiss army knife: smartphone
- 7. Feel, watch, listen • Remote Control • Mouse • Keyboard • Touchscreen • Waving arms & stomping feet • Voice
- 9. Cross-platform and online viewers skew Cross-platform viewing significantly younger 18- 52% 37% 11% 34 35- 4% 73% 22% 49 85% 13% 2% 50 + Base sizes: Total=2833 TV Only TV and Online Online Only TV Only=1921 Online Only=189 Both TV/Online=723 ‘How do you typically watch [original series TV]?’ Research study conducted among online consumers by comScore in May 2011 US, Comscore, 2011
- 10. Content Discovery • Advertise • Guide (newspaper, TV EPG, online guide) • Social (watercooler, mail, IM, facebook, Twitter, check-in apps) • Search (Google, Netflix, piracy) • Artificial intelligence (oh dear)
- 11. How much media does a 20 year old consumes per day?
- 12. 9 hours
- 13. How much time does this take?
- 14. 6 hours
- 15. Media Multitaskers UK, Deloitte, 2011
- 17. Building Blocks • Social (inside or outside of facebook?) • Touch, gesture, voice • Media multitasking • Screens everywhere • Broadband everywhere • Game mechanics
- 18. Technology vs Media • Technology is global • Culture is local • Media is culture • Future media depends on technology
- 19. Challenges • Shovelware • Fragmentation • Synchronization • TV producers vs broadcasters • Operator’s and manufacturer’s roles • Twitter, Facebook, Apple, Google?
- 20. Content Ecosystem • Content value chain diversification • More power to content creators, consumers • Pressure on operators and non-exclusive distributors and retailers to add more value • Advertising money will be spend wiser • Interaction, participation = business
- 22. Content & Interaction • Movie, drama: lean back, ambient data • Documentary: background, ‘did you know’ • Reality: chat, gossip, poll, prediction • Game show: play along, compete • Talent contest: vote, rate, chat • Sport: predict, stats, replay, fan trivia
- 23. Video Conver- Game sation Sweet spot Interaction Communication Com- munity
- 24. Future Media • Utilizes technology • Reflects culture • Multi-screen optimized • Often based on live, communal events • Involves, rewards, excites