This document discusses factors that affect international markets, including political, socio-cultural, economic, and technological factors. It provides an outline with time allotments for discussing each factor. Political factors that influence international markets include things like trade policies, government stability, and political risks. Socio-cultural factors refer to cultural differences between countries that must be considered. Economic factors relate to variables such as exchange rates, economic growth rates, and trade agreements. Technological factors cover how technology impacts global business environments and opportunities.