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Drive Traffic To Website Using Social Networking
- 1. Using Social Networking To Drive Traffic To Your Website Marc Majers Director of Leading Hands http://www.leadinghands.org February 21, 2009
- 2. Using Social Networking To Drive Traffic To Your Website What is Social Networking, Really? Where is it! Why do I use it? How do I use it? Questions & Answers
- 3. Who Am I? Marc Majers is… Avid Blogger Award winning web professional Eagle Scout and outdoorsman Intrigued by online human interaction Problem solver Helping others through learning Always creating something new
- 4. Who Are You? 1. How many people have Twitter accounts? 2. How many people have Facebook accounts? 3. How many people Blog on a regular basis? 4. Who uses photo sharing sites like Flickr? 5. Who used to logon to BBSs back in the day?
- 5. What is Social Networking? Iterations of the Web Web 1.0 - Experts control content/conversations (people just getting on web) Web 2.0 - Users control content /conversations (optimizing user experience) Web 3.0 - Users need experts to control content/conversations (information control) Microsoft CEO, Steve Ballmer, at the mix 2008 stated that Microsoft wants to turn the web from a destination into the hub.
- 6. What is Social Networking? Drop in Screenshot Recent Data about users The Online Publishers Association (OPA) found that social networking sites such as MySpace and Facebook have changed how users spend time online. OPA released their Internet Activity Index (IAI) , which breaks online destinations into five categories: search, content, commerce, communication and community. "Community" included social networking sites starting in January 2008. Results showed users spend the majority of their time online with content (42.2 percent) and community sites (29.9 percent). Although less time is spent on community sites, 56.9 percent of users use community sites, compared to 92.0 percent with content sites. http://www.online-publishers.org/page.php/prmID/421.
- 7. What is Social Networking? Spend more time online than other media
- 8. Email on the decline? Use of messaging modes
- 9. What is Social Networking? Microblogging = Twitter, Facebook, etc… Twitter is a free social networking service that allows users to post and receive messages. It asks the simple question or "What are you doing now?" Updates appear on Twitter and other sites connected to Twitter accounts . Messages under 140 characters in length A Twitterer/Tweeter is a user of Twitter Tweets are your posts. You can follow other Tweeters. Free, Easy and Instant Information overload?
- 10. Where is Social Networking? Everywhere you look on the Internet PC Worlds Top Sites for 2009 Tweetag - search Twitter Hi5 – the next MySpace Tripit - keep track of your trip Loopt - detect location of user Blip.fm - What are you listening to? Power.com - update all sites Tv.com – Hulu meets TV OnDemand Qik.com - share live video from phone Boxee - gathers video around web Blackberry Apps
- 11. Stats on Twitter Demographic Information
- 12. Stats on Facebook 33% users are college 18-21 Majority of users are female 83% of users are under 30 years *Based on whitepaper by Matt Dickman
- 13. Why Should I Use It? Why Twitter? Expand network Drive traffic to Blog / Websites It’s Fun Message colleagues Monitor buzz Keep up with local Track activity at conference Promote event or seminar Daily learning Opinion Polls Learn events Exclusive deals Study critics Build a community
- 14. Why Should I Use It? Think Twitter has no business value? Dell made $1 million in revenue through sales alerts in 2008. It’s a tool and a way to get discreet bits of info in front of people.
- 15. Why Should I Use It? Talk the talk “ The new generation of customers are already talking to each other all the time and expect business to act the same way.” Rohit Bhargava - Personality Not Included: Why Companies Lose Their Authenticity and Why Great Brands Get It Back
- 16. How should you Microblog? Start Conversations Be helpful - jetblue gives travel tips Share links in your community - wholefoods does this well Promote employers outside of work stories – thehomedepot Mix it up and rotate different people What to Microblog about? What are you doing? or What has your attention? Ask questions Follow interesting people that will trigger questions Share pictures Tweet etiquette Reply or retweet to others, this is good conversation Don't try to read everyone or reply to everyone Send direct message to person if personal
- 17. How Do I Use It Effectively? Tips on How To Be Effective Be Consistent Dedicate Resources Stay Interesting Connect with People Give It Your Own Spin Understand your audience Optimize user experience Multi-variant testing Be authentic voice
- 18. How is it being used? Examples: Direct2Dell - Dell Lead Blogger to answer questions Dell - Twitter Alerts Primetime TV – iCarly, Trivial Pursuit and MTV Afternoons Cleveland Institute of Art – Announce events, build community Presidential Election 2008
- 19. Use Free Tools Hard work and discipline Seven entries a week Two hours a day Use Ping.fm, Power.com or Hello.txt Direct majority of your tweets to your website or blog Create dialogue audience Search.Twitter.com or Tweetag How do I personally use it?
- 20. Example Screen Hellotxt Network
- 21. Example Screen Hellotxt Status
- 22. Example Screen Hellotxt Results
- 23. Free Tools Microblogging Accessories Twit Pic – takes picture sends to Twitter TwitVision – See messages in real time Twitbacks – make nice background TinyURL – shrinks long URL (stats will not track in Hellotxt) Google Analytics – track effectiveness of web referrals YouTube Insight – track where video being watched Technology Resources of Social Media http://www.web-strategist.com/blog http://www.compete.com/blog http://technomarketer.typepad.com/ http://www.leadinghands.org/blog
- 24. How do I use it? We Are The First “Fully Connected” Society In History (so take advantage of it)
- 25. Key takeaways Setup a microblogging account Start talking to your clients/friends online Dedicate time and resources “ As a business, you just need to get into the conversation. It may be a few, but that's where you start.” - Rohit Bhargava
- 26. Thank you Marc Majers [email_address] Do you have any questions?