SlideShare a Scribd company logo
Drupal on a business
perspective
Why, who is for, why not
Purpose
โ€ข Share motivations and struggles
โ€ข Advantages to both agencies and clients
โ€ข Debate when to use or not Drupal
Duration: Aprox.10 min presentation
about me
Ricardo Marcelino
Omibee co-founder and
manager
Using Drupal since 2012
(rfmarcelino)
A small story
Working as a graphic designer on a previous job:
โ€œWe need to have something on the webโ€
<html>
Short after, an academy asked:
โ€œI need a website with a back office
and calendar integrationโ€
Drupal on a business perspective
At around the same time, a hospital asked:
โ€œWe need a website and an intranet with service
teams and schedulesโ€
Drupal on a business perspective
A few months later, a toys brand:
โ€œWe need a portfolio and online store, with multi
language and content adapted for each market.โ€
Drupal on a business perspective
An University department asked:
โ€œWe need to manage publications, scientific
production, scholarships, equipments, etc.โ€
Drupal on a business perspective
Meanwhile, a Business Angels club asked:
โ€œCan you fix and maintain our Joomla website?โ€
โ€ฆ
โ€œCan we do it with Drupal instead?โ€
โ€ฆ
It grew up to become a fin-tech platform
Drupal on a business perspective
What do we need
as a business?
What do we need
as a business?
โ€ข Ability to provide high added value to clients
โ€ข A flexible set of tools and know how that can be
reused
โ€ข Robust, flexible and scalable systems
Why Drupal?
For agencies and clients
Why Drupal
For agencies and clients
โ€ข A lot out of the box - content management, entity relationships, user and
permissions management, SEO friendly, localisation.
โ€ข Power to non technical staff - PMโ€™s, content managers, marketing staff
โ€ข Open source - Free framework and modules; no lock-in or fees
โ€ข Connected - Hundreds of community modules integrating with other
services, RESTful in core on D8
โ€ข Security - Weekly updates and an active security team. Highly tested
system.
โ€ข Flexibility and scalability - Allows to grow on complexity or users.
You donโ€™t need
a bus for 2 passengers
Who is for?
โ€ข Content and workflow intensive
โ€ข Media and publishers (The Economist, NBC, Fox, โ€ฆ)
โ€ข Universities (Harvard, Oxford, Stanford, โ€ฆ)
โ€ข Knowledge bases (Autodesk, Pfizer, Johnson & Johnson, โ€ฆ)
โ€ข Community sites
โ€ข NGOโ€™s (Red Cross, Museum of Fine Arts, Rotary International, โ€ฆ)
โ€ข Public services (White House, London.gov, australia.gov, โ€ฆ)
โ€ข Data exploration
โ€ข Dashboards (weather.com, NBA, Rio Olympicsโ€™16, โ€ฆ)
โ€ข Data insights and intranets (RedHat, PBS
โ€ข Commerce (Timex, Puma, Royal Mail, ..)
Who is not for?
โ€ข Personal page or simple blogs
(Squarspace, Wordpress, Blogger)
โ€ข Simple โ€œbrochureโ€ websites
(Adobe Muse, static generators)
โ€ข Single or specific purpose apps
(node.js, Laravel, Symphony)
What do you think?
Thank you.
Ricardo Marcelino | omibee.com

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Drupal on a business perspective

  • 1. Drupal on a business perspective Why, who is for, why not
  • 2. Purpose โ€ข Share motivations and struggles โ€ข Advantages to both agencies and clients โ€ข Debate when to use or not Drupal Duration: Aprox.10 min presentation
  • 3. about me Ricardo Marcelino Omibee co-founder and manager Using Drupal since 2012 (rfmarcelino)
  • 5. Working as a graphic designer on a previous job: โ€œWe need to have something on the webโ€
  • 7. Short after, an academy asked: โ€œI need a website with a back office and calendar integrationโ€
  • 9. At around the same time, a hospital asked: โ€œWe need a website and an intranet with service teams and schedulesโ€
  • 11. A few months later, a toys brand: โ€œWe need a portfolio and online store, with multi language and content adapted for each market.โ€
  • 13. An University department asked: โ€œWe need to manage publications, scientific production, scholarships, equipments, etc.โ€
  • 15. Meanwhile, a Business Angels club asked: โ€œCan you fix and maintain our Joomla website?โ€ โ€ฆ โ€œCan we do it with Drupal instead?โ€ โ€ฆ It grew up to become a fin-tech platform
  • 17. What do we need as a business?
  • 18. What do we need as a business? โ€ข Ability to provide high added value to clients โ€ข A flexible set of tools and know how that can be reused โ€ข Robust, flexible and scalable systems
  • 20. Why Drupal For agencies and clients โ€ข A lot out of the box - content management, entity relationships, user and permissions management, SEO friendly, localisation. โ€ข Power to non technical staff - PMโ€™s, content managers, marketing staff โ€ข Open source - Free framework and modules; no lock-in or fees โ€ข Connected - Hundreds of community modules integrating with other services, RESTful in core on D8 โ€ข Security - Weekly updates and an active security team. Highly tested system. โ€ข Flexibility and scalability - Allows to grow on complexity or users.
  • 21. You donโ€™t need a bus for 2 passengers
  • 22. Who is for? โ€ข Content and workflow intensive โ€ข Media and publishers (The Economist, NBC, Fox, โ€ฆ) โ€ข Universities (Harvard, Oxford, Stanford, โ€ฆ) โ€ข Knowledge bases (Autodesk, Pfizer, Johnson & Johnson, โ€ฆ) โ€ข Community sites โ€ข NGOโ€™s (Red Cross, Museum of Fine Arts, Rotary International, โ€ฆ) โ€ข Public services (White House, London.gov, australia.gov, โ€ฆ) โ€ข Data exploration โ€ข Dashboards (weather.com, NBA, Rio Olympicsโ€™16, โ€ฆ) โ€ข Data insights and intranets (RedHat, PBS โ€ข Commerce (Timex, Puma, Royal Mail, ..)
  • 23. Who is not for? โ€ข Personal page or simple blogs (Squarspace, Wordpress, Blogger) โ€ข Simple โ€œbrochureโ€ websites (Adobe Muse, static generators) โ€ข Single or specific purpose apps (node.js, Laravel, Symphony)
  • 24. What do you think? Thank you. Ricardo Marcelino | omibee.com