Duncan Lockard - Using Big Data to Change the World
- 2. Technology has disrupted nearly everything we do
- 6. But it hasn’t yet disrupted democracy
- 7. Our mission is to renew democracy by increasing civic participation to create more accountable & responsive institutions
- 8. CONFIDENTIAL 2010 2011 2012 2013 2014 2015 2016 175M USERS
- 9. 1. Authentic personal stories
- 10. 1. Authentic personal stories 2. Tech to share them rapidly
- 11. 1. Authentic personal stories 2. Tech to share them rapidly 3. Mass mobilization of people
- 12. 1. Authentic personal stories 2. Tech to share them rapidly 3. Mass mobilization of people Responsive and accountable decision makers
- 15. INCREMENTAL Body cameras on police Criminal justice reform SYSTEMIC
- 16. Companies reduce use of coal Global climate agreement INCREMENTAL SYSTEMIC
- 17. How do we empower our users to make systemic change?
- 18. Decision Makers have vested interests Get elected Maximise Profit Believe their response will impact those interests Sustained mass mobilisation 1 2 3
- 19. Persuade more people that change is indeed possible
- 20. 1. Authentic personal stories
- 22. ‘Well, I am rachel.I am 14 years old and I have been a victim of domestic violence.’ ‘I didnt know that what happened in my home was different to any other family home, as a child how could I have known any better?’ After a major DV incident, my brothers,mum and I immediately and became homeless for nine solid months … I began to develop major mental illnesses such as;Bulimia , Depression,Anxiety ,dissociating issues. ‘I wanted help ,but didn't know how to get it.’ ‘If domestic violence was addressed within the public schools educational criteria ,i could have gotten help and saved my mum.’
- 23. AUTHORITY: POSITIONAL LEADERSHIP REACH: PR / ADVERTISING SUPPORTERS: LONG-TERM LOYAL Institutional THE OLD PLAYBOOK LOBBYING POLICY WORK MONEY INSIDER RELATIONS ORGANIZATIONAL REACH
- 24. AUTHORITY: PERSONAL EXPERIENCE REACH: SOCIAL SHARING STRUCTURE: COMMUNITIES OF INTEREST AUTHORITY: POSITIONAL LEADERSHIP REACH: PR / ADVERTISING STRUCTURE: INSTITUTIONS Institutional Crowd
- 25. 1 Authenticity carries credibility2 Elevate the stories of your product creating value, and get out of the way3 Personal stories cut through REFLECTIONS
- 27. K factor # new recruits each user brings
- 29. Overall value per signature DIRECT REVENUE RETAINED NEW USER LTV INDIRECT REVENUE (SHARES)
- 30. Control +2% +35%
- 32. 80% to 95% confidence? 2x experiment velocity?
- 33. 1 Set targets around experiment velocity2 Identify your critical metric to optimise on - that balancing all business needs REFLECTIONS
- 34. 3. Moments to movements
- 40. Yulin Cecil
- 41. 1 Use algorithms to segment users and identify the most relevant content for them2 Identify your AHA moment and increase the number of people that experience it REFLECTIONS
- 42. Our mission is to renew democracy by increasing civic participation to create more accountable & responsive institutions