Jan W. Veldsink MSc
Co-organized by: Sponsored by:
Business Partners:
Jan W. Veldsink MSc
1rd edition | July 8 - 11, 2019
Jan W. Veldsink MSc
THE ART OF AI
AI - DEMYSTIFIED
Jan W Veldsink MSc

Jan W. Veldsink MSc
Jan W. Veldsink MSc
Guidelines from the DNB
Jan W. Veldsink MSc
AXVECO
Technology
Business
model redesign
Governance,
risk & compliance
Competences for sustainable innovation
• Business	ecosystem	
• Value	chain	analysis	
• Revenue	model	
• Customer	experience	
• Process	design	and	improvement	
• Business	rules/logic
• Systems	architecture	with	new	
technologies	
• Big	Data	Analysis,	Robotics	and	AI	
• Blockchain	
• Smart	contracts	and	dApp	development	
• GUI,	legacy	systems,	infrastructure
• Operational	risk,	including		privacy,	
cyber-security,	business		continuity	
• Regulation	and	compliance	
• Legality	
• Governance	implications
• Culture	
• Leadership	
• Capacity	to	innovate	
• (Corporate)	venturing	
• Product	development	
• Agile,	Lean	Start	up,	design		
thinking	
• Business	case	development
Jan W. Veldsink MSc
Perceived benefits from AI
Jan W. Veldsink MSc
Perceived benefits from AI
Jan W. Veldsink MSc
“THOSE WHO RULE DATA WILL
RULE THE WORLD”
Jan W. Veldsink MSc
CHALLENGES OF AI
Jan W. Veldsink MSc
Machine Learning
Machine	Learning	is	the	steam	engine	of	the	XXI	century
When	applied	methodically,	it	helps	solve	complex	problems	at	human-level	
performance
When	applied	systematically,	it	can	dramatically	improve	the	performance	
of	an	organization	(of	all	sizes	and	in	all	sectors).
Jan W. Veldsink MSc
Machine Learning Evolution
Genesis
Custom built
Product Service
Utility
Academics & Researchers
Scientists
Developers
Analysts
Everyone
1950s
1980s
2000s
2012
2030
Commodity
2020
Ubiquity
CertaintyUnknown Defined
NovelCommon
Weka, R, Scikit, H2O
BigML, Azure ML,
Amazon ML,
Google Cloud ML
1st
Workshop on Machine
Learning
Jan W. Veldsink MSc
Predictive Services
• Every initiative is going to involve AI
• Every initiative is driven by DATA
• Every initiative is MODEL BASED
•Every initiative is realised NON CODING
Jan W. Veldsink MSc
Machine Learning
Inputs
Program
Outputs
Traditional Programming
Inputs
Program
Outputs
Machine Learning
It’s a CAT Label: Cat, dog, horse, spider
It’s another CAT
Jan W. Veldsink MSc
Source of inspiration
Jan W. Veldsink MSc
Jan W. Veldsink MSc
Source of Inspiration
SYM
BOLIC	AI
CONNECTIONIST	AI
Senses
Classification
Recognition
Symbols
Concepts
Language
Reasoning
Planning
Jan W. Veldsink MSc
Machine learned models
Jan W. Veldsink MSc
Where to Start?
Step
1 Finish
“Let’s predict 

the Oscars!” “Here are the 

predicted winners”
Step
2
- - - - - - - -
???
Jan W. Veldsink MSc
Where to Start?
Step
1
Finish
“Let’s detect 

fraud!
“Here are the
transactions we should
stop immediately.
Step
2
- - - - - - - -
???
Jan W. Veldsink MSc
Where to Start?
Step
1
Finish
“Let’s predict 

customer churn!”
“Here are the
customers we predict
will leave our service”
Step
2
- - - - - - - -
???
Jan W. Veldsink MSc
Where to Start?
Step
1
Finish
“Let’s predict 

diabetes!” “Does a person have an
indication for diabetes”
Step
2
- - - - - - - -
???
Jan W. Veldsink MSc
Jan W. Veldsink MSc
BIGML meets Alexa & Lynx
“What	is	the	BMI?”
“The	possibility	that	you		
become	obese	is	21,7%”
“19”
Jan W. Veldsink MSc
Decision tree – Diabetes classification
Jan W. Veldsink MSc
TRENDS AND OBSERVATIONS
Jan W. Veldsink MSc
ML Results on fraud
Jan W. Veldsink MSc
Decision engineering
Jan W. Veldsink MSc
Decision engineering
• Decision intelligence is an engineering discipline that augments data
science with theory from social science, decision theory, and managerial
science.
• Its application provides a framework for best practices in organizational
decision-making and processes for applying machine learning at scale.
https://en.wikipedia.org/wiki/Decision_Intelligence
Jan W. Veldsink MSc
Decision engineering
ML/AI expert
Domain Data
expert
Business Domain
expert
Jan W. Veldsink MSc
Some Rabobank Projects
DataDrift
Agri	Default	Prediction
Fraud
CDD	-	Anomalies
Jan W. Veldsink MSc
For example Current projects
Some	statistics:	
Number	of	users	85	
Most	non	IT	staff	
:
•Fraud
•AML
•CDD
•KYC
•Credit Risk
•Compliance auditing
•Data integrity / Datadrift
•Sanctions
•Real estate dynamic pricing
•Privacy violations
Jan W. Veldsink MSc
Core	Quesbons
Viable
How realistic is applying AI in this situation?
(Is there a AI technology available for the current question)
Valuable Does applying AI add value to customers / users?
Vital
How crucial is AI for achieving the result?
AI / ML technology assessment
Jan W. Veldsink MSc
Jan W. Veldsink MSc
THE ART
OF AI
AI - DEMYSTIFIED
JAN VELDSINK MSC
JAN@GRIO.NL
J.VELDSINK@NYENRODE.NL
Jan W. Veldsink MSc

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DutchMLSchool. Machine Learning for Managers

  • 2. Co-organized by: Sponsored by: Business Partners:
  • 3. Jan W. Veldsink MSc 1rd edition | July 8 - 11, 2019
  • 4. Jan W. Veldsink MSc THE ART OF AI AI - DEMYSTIFIED Jan W Veldsink MSc

  • 6. Jan W. Veldsink MSc Guidelines from the DNB
  • 7. Jan W. Veldsink MSc AXVECO Technology Business model redesign Governance, risk & compliance Competences for sustainable innovation • Business ecosystem • Value chain analysis • Revenue model • Customer experience • Process design and improvement • Business rules/logic • Systems architecture with new technologies • Big Data Analysis, Robotics and AI • Blockchain • Smart contracts and dApp development • GUI, legacy systems, infrastructure • Operational risk, including privacy, cyber-security, business continuity • Regulation and compliance • Legality • Governance implications • Culture • Leadership • Capacity to innovate • (Corporate) venturing • Product development • Agile, Lean Start up, design thinking • Business case development
  • 8. Jan W. Veldsink MSc Perceived benefits from AI
  • 9. Jan W. Veldsink MSc Perceived benefits from AI
  • 10. Jan W. Veldsink MSc “THOSE WHO RULE DATA WILL RULE THE WORLD”
  • 11. Jan W. Veldsink MSc CHALLENGES OF AI
  • 12. Jan W. Veldsink MSc Machine Learning Machine Learning is the steam engine of the XXI century When applied methodically, it helps solve complex problems at human-level performance When applied systematically, it can dramatically improve the performance of an organization (of all sizes and in all sectors).
  • 13. Jan W. Veldsink MSc Machine Learning Evolution Genesis Custom built Product Service Utility Academics & Researchers Scientists Developers Analysts Everyone 1950s 1980s 2000s 2012 2030 Commodity 2020 Ubiquity CertaintyUnknown Defined NovelCommon Weka, R, Scikit, H2O BigML, Azure ML, Amazon ML, Google Cloud ML 1st Workshop on Machine Learning
  • 14. Jan W. Veldsink MSc Predictive Services • Every initiative is going to involve AI • Every initiative is driven by DATA • Every initiative is MODEL BASED •Every initiative is realised NON CODING
  • 15. Jan W. Veldsink MSc Machine Learning Inputs Program Outputs Traditional Programming Inputs Program Outputs Machine Learning It’s a CAT Label: Cat, dog, horse, spider It’s another CAT
  • 16. Jan W. Veldsink MSc Source of inspiration
  • 18. Jan W. Veldsink MSc Source of Inspiration SYM BOLIC AI CONNECTIONIST AI Senses Classification Recognition Symbols Concepts Language Reasoning Planning
  • 19. Jan W. Veldsink MSc Machine learned models
  • 20. Jan W. Veldsink MSc Where to Start? Step 1 Finish “Let’s predict 
 the Oscars!” “Here are the 
 predicted winners” Step 2 - - - - - - - - ???
  • 21. Jan W. Veldsink MSc Where to Start? Step 1 Finish “Let’s detect 
 fraud! “Here are the transactions we should stop immediately. Step 2 - - - - - - - - ???
  • 22. Jan W. Veldsink MSc Where to Start? Step 1 Finish “Let’s predict 
 customer churn!” “Here are the customers we predict will leave our service” Step 2 - - - - - - - - ???
  • 23. Jan W. Veldsink MSc Where to Start? Step 1 Finish “Let’s predict 
 diabetes!” “Does a person have an indication for diabetes” Step 2 - - - - - - - - ???
  • 25. Jan W. Veldsink MSc BIGML meets Alexa & Lynx “What is the BMI?” “The possibility that you become obese is 21,7%” “19”
  • 26. Jan W. Veldsink MSc Decision tree – Diabetes classification
  • 27. Jan W. Veldsink MSc TRENDS AND OBSERVATIONS
  • 28. Jan W. Veldsink MSc ML Results on fraud
  • 29. Jan W. Veldsink MSc Decision engineering
  • 30. Jan W. Veldsink MSc Decision engineering • Decision intelligence is an engineering discipline that augments data science with theory from social science, decision theory, and managerial science. • Its application provides a framework for best practices in organizational decision-making and processes for applying machine learning at scale. https://en.wikipedia.org/wiki/Decision_Intelligence
  • 31. Jan W. Veldsink MSc Decision engineering ML/AI expert Domain Data expert Business Domain expert
  • 32. Jan W. Veldsink MSc Some Rabobank Projects DataDrift Agri Default Prediction Fraud CDD - Anomalies
  • 33. Jan W. Veldsink MSc For example Current projects Some statistics: Number of users 85 Most non IT staff : •Fraud •AML •CDD •KYC •Credit Risk •Compliance auditing •Data integrity / Datadrift •Sanctions •Real estate dynamic pricing •Privacy violations
  • 34. Jan W. Veldsink MSc Core Quesbons Viable How realistic is applying AI in this situation? (Is there a AI technology available for the current question) Valuable Does applying AI add value to customers / users? Vital How crucial is AI for achieving the result? AI / ML technology assessment
  • 36. Jan W. Veldsink MSc THE ART OF AI AI - DEMYSTIFIED JAN VELDSINK MSC JAN@GRIO.NL J.VELDSINK@NYENRODE.NL