SlideShare a Scribd company logo
July 4 - 6, 2022
2 n d E d i t i o n
#DutchMLSchool
AI/ML and Humans
Why we need citizen developers
Jan Veldsink Msc


CAIO Grio
NYENRODE. A REWARD FOR LIFE
“While cutting edge technology and talent are certainly
needed, it is equally important to align a company's


culture, structure and practices


to support the adoption of broad data analytics and AI/ML.”


Harvard Business Review, August 2019
NYENRODE. A REWARD FOR LIFE
NYENRODE. A REWARD FOR LIFE
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Engineering Trust


What is technology without trust? Digital business requires a resilient and
ef
f
icient IT foundation at its core. Without a well-designed base, there is no
way to scale cost-ef
f
iciently.


IT is responsible for engineering the trust necessary in our connected
world with our
f
irst four trends.
Sculpting Change


With the trusted foundation in place, the next focus is technologies
that enable the organization to scale its digitalization efforts.


But IT cannot match the pace of change alone. Fusion teams — made up of IT
and business staff — will collaborate and drive innovation to rapidly digitize the
business. IT’s job is to provide the tools to allow fusion teams to sculpt the
change, as our next trends show.
Accelerating Growth


When the foundation and building blocks are established, it’s time to focus on
technology trends that maximize the value of what the organization creates.


These technologies exemplify the IT force multipliers that will win business
and market share.
Data Fabric


Cybersecurity Mesh


Privacy-Enhancing Computation(MPC)


Cloud-Native Platforms


Composable Applications


Decision Intelligence


Hyperautomation


AI Engineering


Distributed Enterprise


Total Experience


Autonomic Systems


Generative AI
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
The Holy Grail: General (Strong) AI
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
From years to weeks
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Artificial Intelligence / Cognitive tasks
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Process
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
AI/ML A combined Business and IT task
Scoping
Knowledge
aquisition
Creating Model(s)
Data / Interface
changes?
Specify change
in a RFC
IT change
Validate Model Apply Model
Data for
model
Decision
Engineering
ICT
change
Define/ Train/
Test Model
Deliver change
Testing
changes
Yes
No
Change done
RFC
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Software has eaten the world
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
AI/ML is eating software
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
AI versus Programming
Programming Without AI Programming With AI
A computer program without AI can answer the
specific questions it is meant to solve.
A computer program with AI can answer the


generic questions it is meant to solve.
Modification in the program leads to change in its
structure.
AI programs can absorb new modifications by putting
highly independent pieces of information together.
Hence you can modify even a minute piece of
information of program without affecting its structure.
Modification is time consuming and difficult.


It may lead to affecting the program adversely.
Quick and Easy program modification.
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Task we looked at…
47%


30%


16%


7%
Only 10% of organizations use data analytics in all business processes and decision making


(Source: Harvard Business Review, Data analytics survey, 2019)
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
And things get out of hand!
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
What happend
• We see fraud with dual nationality households


• Therefore we train a model that concludes there is a strong correlation between Dual
nationality and fraud


• Objective rule:


• If dual nationality then suspicious for fraud


• Consequence: The computer says suspect so suspend the payout of allowances, then
investigate. But the computer said NO.. so where smoke .. there fire…
Suspect
Fraud
Dual
Nationality
Then
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
We Turn to ETHICS
Step


1
“Let’s predict


milk production!”
Evaluation
Modeling
Data
Understanding
Data
Preparation
Business
Understanding
Deployment
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
And Acceptance / governance
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
So the solution, Human in the loop!
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Why do we need humans in the loop
• There are limits to how smart AI can be


• We can see the bigger picture


• Systems Thinking


• Goal setting


• We understand ethics


• We can attribute meaning to correlations
to build causal relations, as features to
make AI become better


• Mutual learning


• Augmented AI
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Human domain experts in the loop!
Human domain experts can


attribute meaning to correlations


to build causal relations,


as features to improve AI
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Why do we need humans in the loop?
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
A Citizen developer
What is Citizen Developer?


A citizen developer is a user who creates new business applications for consumption
by others using development and runtime environments sanctioned by corporate IT. In
the past, end-user application development has typically been limited to single-user
or workgroup solutions built with tools like Microsoft Excel and Access. 



However, today, end users can build departmental, enterprise and even public
applications using shared services, higher level languages, RPA style development
platforms, Self service BI platforms, Machine Learning Platforms like BigML and cloud
computing services.
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
AI/ML— Design and change
Domain Expertise
Business Engineer
Domain Data Expertise
Data Engineer
ML/AI Expertise
Decision Engineer
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Co-creation Business - IT
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Find new perspectives in systems thinking
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
A system is!
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
and DATA
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
SOCIAL
Data is collected
through a
multitude of
channels and
applications


This requires
attributing
meaning from
across the
organization
ANALYTICS
CLOUD
INTERNET of THINGS
ARTIFICIAL
INTELLIGENCE
BIOMETRICS
MOBILE
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Data Information Knowledge Wisdom (DIKW)
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Data 2 Wisdom
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Looks like Decision Engineering
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Correlation not causation
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Logic
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Time to think on reasoning
Deductive Inductive Abductive
Major Premise All Men are Mortal Most Greeks Have Beards Observation: That Man Has a Beard
Minor Premise Socrates is a Man Socrates is a Greek Known Fact: Most Greeks Have Beards
Conclusion
(Inference)
It is Certain that: Socrates is Mortal 

(this is logically certain given the
premises; if all men are mortal, then
Socrates being a man must be
mortal. Here you can see that if a
premise is false, deduction can
produce false conclusions).
It is “likely” that: Socrates has a beard 



(given the premises, the conclusion can be
assigned a likelihood; this argument isn’t very
compelling, but to explain that quality of induction
here would be a rabbit hole).
Perhaps: This Man is Greek
(a hypothesis based on an observation and
a known fact).
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Feedback loop!
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Okay.. and then???.. Systems thinking
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Systems Thinking
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
What banks are doing.
• In a lot of money laundering cases
there are cash deposits involved


• We create a simple model that
implements


• And call it an Objective rule:


• If cash > 3.000 then suspicious
Money
laundering
Cash
deposits
Then
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
What banks are doing
Money
laundering
Cash
deposits
Then
• Causal questioning:


• In a lot of money laundering cases
there are cash deposits involved


• What other factor(s) makes that
depositing cash is part of a Money
laundering schema?
Money
laundering
Cash
deposits
Factor?
Involves
• In a lot of money laundering cases
there are cash deposits involved


• We create a simple model that
implements


• And call it an Objective rule:


• If cash > 3.000 then suspicious
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Feedback as essential design principle?
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Understanding causal loops
Source: Peter Senge, The
fi
fth discipline
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Systems Thinking and AI development
• Problem oriented


• What to be solved


• Looking for causal relations


• Fed by observations / models or principles


• System and AI development


• Case based reasoning


• Causal reasoning


• Meaning attribution to found correlations


• Creating actionable insights
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Start building causal systems
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Perhaps Automated causal reasoning?
• The really challenging problems are still ahead: We still do not have a causal
understanding of poverty and cancer and intolerance, and only the accumulation
of data and the insight of great minds will eventually lead to such understanding.


• The data is all over the place, the insight is yours, and now an abacus is at your
disposal, too. I hope the combination amplifies each of these components.
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Implements Causal features
Associations
Correlations
Asses the
correlations,
associations
and cases
looking for
causal relations
Formulate
causal relations
in new features
Create augmented
dataset
Create
Model(s)
Dataset
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
References
• Systems Thinking: https://thesystemsthinker.com


•


• What is a system: https://www.youtube.com/watch?v=EbLh7rZ3rhU&t=179s


• Citizen development


•


• https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/7d661602-4f05-49dc-b9b5-e13c84385dfc/content


• Causal Reasoning:


•
Jan W
. Veldsink MSc Kinda CONFIDENTIAL
No time to waste
www.bigml.com
NYENRODE. A REWARD FOR LIFE
NYENRODE. A REWARD FOR LIFE
Modular MBA - AISEC - Artificial Intelligence and Security


This fall at Nyenrode!
#DutchMLSchool
AI/ML and Humans
Why we need citizen developers
Jan Veldsink Msc


CAIO Grio

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DutchMLSchool 2022 - Citizen Development in AI

  • 1. July 4 - 6, 2022 2 n d E d i t i o n
  • 2. #DutchMLSchool AI/ML and Humans Why we need citizen developers Jan Veldsink Msc CAIO Grio
  • 3. NYENRODE. A REWARD FOR LIFE “While cutting edge technology and talent are certainly needed, it is equally important to align a company's 
 culture, structure and practices to support the adoption of broad data analytics and AI/ML.” Harvard Business Review, August 2019
  • 4. NYENRODE. A REWARD FOR LIFE NYENRODE. A REWARD FOR LIFE
  • 5. Jan W . Veldsink MSc Kinda CONFIDENTIAL Engineering Trust What is technology without trust? Digital business requires a resilient and ef f icient IT foundation at its core. Without a well-designed base, there is no way to scale cost-ef f iciently. IT is responsible for engineering the trust necessary in our connected world with our f irst four trends. Sculpting Change With the trusted foundation in place, the next focus is technologies that enable the organization to scale its digitalization efforts. But IT cannot match the pace of change alone. Fusion teams — made up of IT and business staff — will collaborate and drive innovation to rapidly digitize the business. IT’s job is to provide the tools to allow fusion teams to sculpt the change, as our next trends show. Accelerating Growth When the foundation and building blocks are established, it’s time to focus on technology trends that maximize the value of what the organization creates. These technologies exemplify the IT force multipliers that will win business and market share. Data Fabric Cybersecurity Mesh Privacy-Enhancing Computation(MPC) Cloud-Native Platforms Composable Applications Decision Intelligence Hyperautomation AI Engineering Distributed Enterprise Total Experience Autonomic Systems Generative AI
  • 6. Jan W . Veldsink MSc Kinda CONFIDENTIAL The Holy Grail: General (Strong) AI
  • 7. Jan W . Veldsink MSc Kinda CONFIDENTIAL From years to weeks
  • 8. Jan W . Veldsink MSc Kinda CONFIDENTIAL Artificial Intelligence / Cognitive tasks
  • 9. Jan W . Veldsink MSc Kinda CONFIDENTIAL Process
  • 10. Jan W . Veldsink MSc Kinda CONFIDENTIAL AI/ML A combined Business and IT task Scoping Knowledge aquisition Creating Model(s) Data / Interface changes? Specify change in a RFC IT change Validate Model Apply Model Data for model Decision Engineering ICT change Define/ Train/ Test Model Deliver change Testing changes Yes No Change done RFC
  • 11. Jan W . Veldsink MSc Kinda CONFIDENTIAL Software has eaten the world
  • 12. Jan W . Veldsink MSc Kinda CONFIDENTIAL AI/ML is eating software
  • 13. Jan W . Veldsink MSc Kinda CONFIDENTIAL AI versus Programming Programming Without AI Programming With AI A computer program without AI can answer the specific questions it is meant to solve. A computer program with AI can answer the generic questions it is meant to solve. Modification in the program leads to change in its structure. AI programs can absorb new modifications by putting highly independent pieces of information together. Hence you can modify even a minute piece of information of program without affecting its structure. Modification is time consuming and difficult. It may lead to affecting the program adversely. Quick and Easy program modification.
  • 14. Jan W . Veldsink MSc Kinda CONFIDENTIAL Task we looked at… 47% 30% 16% 7% Only 10% of organizations use data analytics in all business processes and decision making (Source: Harvard Business Review, Data analytics survey, 2019)
  • 15. Jan W . Veldsink MSc Kinda CONFIDENTIAL And things get out of hand!
  • 16. Jan W . Veldsink MSc Kinda CONFIDENTIAL What happend • We see fraud with dual nationality households • Therefore we train a model that concludes there is a strong correlation between Dual nationality and fraud • Objective rule: • If dual nationality then suspicious for fraud • Consequence: The computer says suspect so suspend the payout of allowances, then investigate. But the computer said NO.. so where smoke .. there fire… Suspect Fraud Dual Nationality Then
  • 17. Jan W . Veldsink MSc Kinda CONFIDENTIAL We Turn to ETHICS Step 1 “Let’s predict 
 milk production!” Evaluation Modeling Data Understanding Data Preparation Business Understanding Deployment
  • 18. Jan W . Veldsink MSc Kinda CONFIDENTIAL And Acceptance / governance
  • 19. Jan W . Veldsink MSc Kinda CONFIDENTIAL So the solution, Human in the loop!
  • 20. Jan W . Veldsink MSc Kinda CONFIDENTIAL
  • 21. Jan W . Veldsink MSc Kinda CONFIDENTIAL Why do we need humans in the loop • There are limits to how smart AI can be • We can see the bigger picture • Systems Thinking • Goal setting • We understand ethics • We can attribute meaning to correlations to build causal relations, as features to make AI become better • Mutual learning • Augmented AI
  • 22. Jan W . Veldsink MSc Kinda CONFIDENTIAL Human domain experts in the loop! Human domain experts can 
 attribute meaning to correlations 
 to build causal relations, 
 as features to improve AI
  • 23. Jan W . Veldsink MSc Kinda CONFIDENTIAL Why do we need humans in the loop?
  • 24. Jan W . Veldsink MSc Kinda CONFIDENTIAL
  • 25. Jan W . Veldsink MSc Kinda CONFIDENTIAL A Citizen developer What is Citizen Developer? A citizen developer is a user who creates new business applications for consumption by others using development and runtime environments sanctioned by corporate IT. In the past, end-user application development has typically been limited to single-user or workgroup solutions built with tools like Microsoft Excel and Access. 
 
 However, today, end users can build departmental, enterprise and even public applications using shared services, higher level languages, RPA style development platforms, Self service BI platforms, Machine Learning Platforms like BigML and cloud computing services.
  • 26. Jan W . Veldsink MSc Kinda CONFIDENTIAL AI/ML— Design and change Domain Expertise Business Engineer Domain Data Expertise Data Engineer ML/AI Expertise Decision Engineer
  • 27. Jan W . Veldsink MSc Kinda CONFIDENTIAL Co-creation Business - IT
  • 28. Jan W . Veldsink MSc Kinda CONFIDENTIAL Find new perspectives in systems thinking
  • 29. Jan W . Veldsink MSc Kinda CONFIDENTIAL A system is!
  • 30. Jan W . Veldsink MSc Kinda CONFIDENTIAL
  • 31. Jan W . Veldsink MSc Kinda CONFIDENTIAL and DATA
  • 32. Jan W . Veldsink MSc Kinda CONFIDENTIAL SOCIAL Data is collected through a multitude of channels and applications This requires attributing meaning from across the organization ANALYTICS CLOUD INTERNET of THINGS ARTIFICIAL INTELLIGENCE BIOMETRICS MOBILE
  • 33. Jan W . Veldsink MSc Kinda CONFIDENTIAL Data Information Knowledge Wisdom (DIKW)
  • 34. Jan W . Veldsink MSc Kinda CONFIDENTIAL Data 2 Wisdom
  • 35. Jan W . Veldsink MSc Kinda CONFIDENTIAL Looks like Decision Engineering
  • 36. Jan W . Veldsink MSc Kinda CONFIDENTIAL
  • 37. Jan W . Veldsink MSc Kinda CONFIDENTIAL Correlation not causation
  • 38. Jan W . Veldsink MSc Kinda CONFIDENTIAL Logic
  • 39. Jan W . Veldsink MSc Kinda CONFIDENTIAL Time to think on reasoning Deductive Inductive Abductive Major Premise All Men are Mortal Most Greeks Have Beards Observation: That Man Has a Beard Minor Premise Socrates is a Man Socrates is a Greek Known Fact: Most Greeks Have Beards Conclusion (Inference) It is Certain that: Socrates is Mortal (this is logically certain given the premises; if all men are mortal, then Socrates being a man must be mortal. Here you can see that if a premise is false, deduction can produce false conclusions). It is “likely” that: Socrates has a beard 
 (given the premises, the conclusion can be assigned a likelihood; this argument isn’t very compelling, but to explain that quality of induction here would be a rabbit hole). Perhaps: This Man is Greek (a hypothesis based on an observation and a known fact).
  • 40. Jan W . Veldsink MSc Kinda CONFIDENTIAL Feedback loop!
  • 41. Jan W . Veldsink MSc Kinda CONFIDENTIAL Okay.. and then???.. Systems thinking
  • 42. Jan W . Veldsink MSc Kinda CONFIDENTIAL
  • 43. Jan W . Veldsink MSc Kinda CONFIDENTIAL Systems Thinking
  • 44. Jan W . Veldsink MSc Kinda CONFIDENTIAL What banks are doing. • In a lot of money laundering cases there are cash deposits involved • We create a simple model that implements • And call it an Objective rule: • If cash > 3.000 then suspicious Money laundering Cash deposits Then
  • 45. Jan W . Veldsink MSc Kinda CONFIDENTIAL What banks are doing Money laundering Cash deposits Then • Causal questioning: • In a lot of money laundering cases there are cash deposits involved • What other factor(s) makes that depositing cash is part of a Money laundering schema? Money laundering Cash deposits Factor? Involves • In a lot of money laundering cases there are cash deposits involved • We create a simple model that implements • And call it an Objective rule: • If cash > 3.000 then suspicious
  • 46. Jan W . Veldsink MSc Kinda CONFIDENTIAL Feedback as essential design principle?
  • 47. Jan W . Veldsink MSc Kinda CONFIDENTIAL Understanding causal loops Source: Peter Senge, The fi fth discipline
  • 48. Jan W . Veldsink MSc Kinda CONFIDENTIAL Systems Thinking and AI development • Problem oriented • What to be solved • Looking for causal relations • Fed by observations / models or principles • System and AI development • Case based reasoning • Causal reasoning • Meaning attribution to found correlations • Creating actionable insights
  • 49. Jan W . Veldsink MSc Kinda CONFIDENTIAL Start building causal systems
  • 50. Jan W . Veldsink MSc Kinda CONFIDENTIAL Perhaps Automated causal reasoning? • The really challenging problems are still ahead: We still do not have a causal understanding of poverty and cancer and intolerance, and only the accumulation of data and the insight of great minds will eventually lead to such understanding. • The data is all over the place, the insight is yours, and now an abacus is at your disposal, too. I hope the combination amplifies each of these components.
  • 51. Jan W . Veldsink MSc Kinda CONFIDENTIAL Implements Causal features Associations Correlations Asses the correlations, associations and cases looking for causal relations Formulate causal relations in new features Create augmented dataset Create Model(s) Dataset
  • 52. Jan W . Veldsink MSc Kinda CONFIDENTIAL
  • 53. Jan W . Veldsink MSc Kinda CONFIDENTIAL References • Systems Thinking: https://thesystemsthinker.com • • What is a system: https://www.youtube.com/watch?v=EbLh7rZ3rhU&t=179s • Citizen development • • https://scholarspace.manoa.hawaii.edu/server/api/core/bitstreams/7d661602-4f05-49dc-b9b5-e13c84385dfc/content • Causal Reasoning: •
  • 54. Jan W . Veldsink MSc Kinda CONFIDENTIAL No time to waste www.bigml.com
  • 55. NYENRODE. A REWARD FOR LIFE NYENRODE. A REWARD FOR LIFE Modular MBA - AISEC - Artificial Intelligence and Security This fall at Nyenrode!
  • 56. #DutchMLSchool AI/ML and Humans Why we need citizen developers Jan Veldsink Msc CAIO Grio