Dynamic search ads
- 2. What is dynamic search ad? Dynamic search ads are ads that show based on the content of your website without using keywords. Google crawls your site and then matches to search terms that are closely related to the content of your site. The headline and landing page are dynamically generated to match the search term.
- 3. Why Dynamic Search Ads are required? To Close the gap in keyword coverage DSAs allow advertisers to quickly close the gap in keyword coverage and product inventory. The tool can crawl your website, or crawl a page feed that lists all products. Not only will it help you close the gap in coverage, but DSAs can also show on keywords that would typically be flagged in Google Ads as having “Low Search Volume” which cannot show.
- 4. How to setup Dynamic Search Campaigns? To create a dynamic search campaign, follow the steps below 1. Login to your google ads account 2. From the page menu on the left click the campaigns button.
- 5. How to setup Dynamic Search Campaigns? . Then click the plus button and select new campaign 4. Select goals for your campaign and select search network.
- 6. How to setup Dynamic Search Campaigns? 5. Select the ways you would like to reach your goal. (website visits, phone calls, shop visits, app downloads)
- 7. How to setup Dynamic Search Campaigns? 6. Enter your website address and then click continue 7. Name your campaign and select your location, language targets, budget, delivery method and bid strategy. 8. Expand Additional settings and click on Dynamic search ads
- 8. How to setup Dynamic Search Campaigns?
- 9. How to setup Dynamic Search Campaigns? 9. Check the Enable Dynamic Search Ads for this campaign checkbox. 10. Enter the domain name and select a targeting source. 11. Click Save and Continue to continue onto the next stage 12. From the Ad group type select dynamic and name your Ad group. 13. You can either select the categories from the recommendations or choose specific web pages or select all the web pages as dynamic Ad Targets.
- 10. How to setup Dynamic Search Campaigns? 14.Then click save and continue.
- 11. Dynamic Search Ad 15. Create new Ad.
- 12. Dynamic Search Ad 16.The final URL, headline and display URL will be dynamically generated. 17.Enter the description text and click save and continue.
- 13. V.HARIPRASANTH