Easily create toma and your 33 touch program
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The document provides tips and strategies for real estate agents to become the REALTOR of choice and build awareness. It recommends implementing an 8x8 program where the same material is sent out weekly for 8 weeks to stay top of mind. It also recommends a 33 touch plan where cards are sent monthly to maintain contact. The ROI for these programs is estimated, with an investment of $2,145 for 100 contacts potentially returning $22,855 in profit.
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Easily create toma and your 33 touch program
- 1. Reg’s Video Rants Email me @ [email_address] Follow me @ www.twitter.com/reggupton Find me @ www.facebook.com/reggupton Add me to your Linked in network www.linkedin.com/in/reggupton If you liked what you saw, subscribe to my channel on http://www.youtube.com/user/reggupton
- 2. H ow To Become The REALTOR Of Choice Build and Keep Top of Mind Awareness
- 3. Unseat the REALTOR they used
- 4. How many agents are interviewed Source: Profile of Home Buyers and Sellers 2010
- 5. Dos and don'ts of your 8x8 Set up an expandable file folder labeled weeks 1 thru 8 Print & store 20+ copies of your chosen material in each folder slot. Don’t be creative Send the same thing each week until you decide to change it Create an action plan & put action plan on calendar Good source is www.epa.gov . At least four brochures available: free or very low cost.
- 6. A simple & powerful 8x8 Week 1 – Thank you note Week 2 - Info educating the recipient about real estate Week 3 - Info educating the recipient about real estate Week 4 - Info educating the recipient about real estate Week 5 – Personal Call Week 6 - Info educating the recipient about real estate Week 7 - Info educating the recipient about real estate Week 8 – Personal Call Week 8 – add to your 33 touch program.
- 7. Dos and don'ts of your 33 touch plan There are only two message to be conveyed by these cards I am still here I am doing business Do be consistent with the mailing/address/logo/picture side of your card Do include your full contact Information Creativity is not required.
- 8. Your 33 Touch Plan Send 26 just listed/just sold card “ How to send referral cards” quarterly or more often Skip time change cards Important message about energy tax credits etc Send 7 non-religious greeting cards.
- 9. Still not convinced? Your massive Return on Investment (ROI) For every 100 names in your database: Investment: 100 X 33=3,300 X $ 0.65= $2,145.00 Revenue: 5 X $5,000 = $25,000 $25,000 – $2,145 = $22,855 profit or 10.65 times your money.
- 10. Reg’s Video Rants Email me @ [email_address] Follow me @ www.twitter.com/reggupton Find me @ www.facebook.com/reggupton Add me to your Linked in network www.linkedin.com/in/reggupton If you liked what you saw, subscribe to my channel on http://www.youtube.com/user/reggupton