If you are a new or experienced real estate agent. This plan is for you.
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The document outlines a step-by-step guide by Reg Gupton on building a successful real estate business, emphasizing the importance of reading foundational books and creating a database of contacts. Key steps include developing marketing tools, learning effective communication, planning for listings, and establishing lead generation systems. It stresses the necessity of hard work and systematic action to achieve success in the real estate industry.
If you are a new or experienced real estate agent. This plan is for you.
- 1. IGNITE YOUR FIRE How to build a successful real estate business from Reg Gupton, MBA, day one Reg Gupton, Inc gupton@growthseminars.com http://www.businesssuccessvideos.com 303.544.0340 800.418.0401
- 2. Step 1: Read and learn • Buy and read these book • The Millionaire Real Estate Agent • By Gary Keller, Dave Jenks and Jay Papason • Endless Referrals • Bob Burg © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 3. Step 2: Create your database • Make it small • Start with 25-50 • Double it when you are comfortable • Double it again • Keep doubling it. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 4. Step 2: continued • Who to add: • People who know, like and trust you • Likely your future core - sphere of influence • People who you share your passions with. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 5. Step 2: continued • What system to use • Top Producer • eEdge • Excel • Learn how to apply automated systems. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 6. Step 3: Create your Realtor Toolbox • Business cards to exchange • Limit contact information to: • Direct line in the office, • Fax • Email (professional – no free emails, please) • Personal web site • Buyer Package – paper version – • Should have physical weight – not electronic • Listing Package – paper version © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 7. Step 3: Create your Realtor Toolbox - continued • Learn Basic Scripts • Learn to engage them in a conversation • Ask questions about: FORD • Family • Occupation • Recreation • Dreams • Where are they? • KW Connects • Your local Board of REALTORS library. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 8. Step 4: Learn what to say • Check with your broker for CD programs • Star of the Month • Check with your local Board of Realtor • Audio programs © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 9. Step 5: create plans in TP • Listing action plan • One for each property type you list • Under contract to close action plan • One for each property type you sell. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 10. Step 6: Create a simple web site. • Build a basic web site • Collect their contact information • It is your on line brochure • Should communicate with your MLS - IDX © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 11. Step 7: Create systematic touch program • Build 8x8 program • See page 146 of The Millionaire Real Estate Agent book • Build 33 touch program • See page 147 of MREA book © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 12. Step 8: Create Lead Generation systems • Could be: • Friends and family • Sphere of Influence • Geographic farm • Open Houses • FSBO/Expired © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 13. Step 9: set up database • While you are working • While you have income © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 14. Step 10: Hire Your Asst • Do this asap • Out of earnings • Out of savings • Have them do these things • Your marketing • Handle closing/listing action plans • Run papers for you. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 15. Step 11 Work hard • It could take 3-6 months • You need a plan • You need to take massive action. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340
- 16. Help is at hand for you When you are ready to move forward and implement proven marketing strategies that can help you utilize the techniques discussed, call for a complimentary 1/2 hour consultation. © Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340