This ecommerce hosting provider faced challenges from rapid growth that required continuously scaling their infrastructure. Provisioning additional physical servers, storage, and I/O resources was costly and time-intensive. They implemented a virtualized InfiniBand solution from Mellanox to consolidate server I/O over a single adapter. This reduced physical servers from 2,000 to 150, cut provisioning time from 10 days to 1 day, and lowered capital and power costs by 50% and 30-40% respectively.