SlideShare a Scribd company logo
CASE STUDY
© Copyright 2008. Mellanox Technologies. All rights reserved. • www.mellanox.com
Ecommerce Hosting Provider Drastically Cuts Server
Provisioning Costs Using Virtualized InfiniBand-based
Solution and VMWare
One of the top-five ecommerce hosting operations, and
global 500 company, this company caters to several verti-
cal industries. The foundation for its Fortune 1000 cus-
tomers is a virtualized server environment where virtual
compute, network and storage resources are allocated to
customers on a dynamic pay-per-use basis.
Challenges
A growing customer base is a good thing—assuming
you can keep pace. Increased demands for resources
and greater availability by customers were driving
significant growth for this managed hosting services
provider. However, rapid growth required continuous
scaling of the company’s managed services offer-
ing. Provisioning additional servers, storage and I/O
resources at a physical level to meet these demands
required significant expenditures for equipment, per-
sonnel and operations.
Before Mellanox, the hosting provider’s IT infrastructure
had grown to nearly 2,000 physical servers. Eighty-five
percent of the environment was Microsoft Windows
Server 2003-based machines running Microsoft SQL,
.NET based application servers and IIS based Web serv-
ers. The other 25 percent consisted of machines run-
ning proprietary and value-added, transaction-oriented
software applications built on Solaris and Linux.
Storage thin-provisioning technologies had alleviated
some of the pain, but network and fiber channel capac-
ity planning and cabling remained as constant growth
barriers.
Since each server hosted a large number of applica-
tions, they all had to be equipped with an adequate
number of I/O adapters. Multiple Gigabit Ethernet net-
work interface cards (NICs) and Fibre Channel host bus
adapters (HBAs) were installed in each server. Each of
these NICs and HBAs were then connected to multiple
Ethernet and Fibre Channel switches to provide access
to the LAN and SAN.
Provisioning I/O on adapters and switches was a
physical-level exercise requiring considerable on-site
human intervention. When additional network band-
width or storage I/O capacity was needed, a technician
had to manually add physical I/O adapters, rewire cables
and connect them to new switch ports, provisioning
the LAN and SAN sides appropriately. The situation was
further complicated by the use of separate adapters and
switches. For example, network connectivity relied on
Gigabit Ethernet while storage connectivity was through
Fibre Channel. As a result, provisioning new servers
took as many as 10 days because of strict change con-
trol processes, and onsite personnel were needed to
cable networks together. Worse still, whenever servers
had to be repurposed to meet a new customer need, all
of it had to be redone.
This I/O setup was very disadvantageous. It wasn’t
scalable. It was laden with manual configuration. It was
power hungry. It put the provider in a position of deploy-
ing more slowly than it’s competition. And worst of all,
capital and operating expenses were spiraling out of
control with every bump in business growth.
Course of Action
After careful considerations, the managed hosting pro-
vider decided that a trifecta of virtualization provision-
ing was required: Storage, Server and Fabric. A unified
and virtualized I/O solution would greatly complement
the server and storage virtualization choices they had
selected. The company chose Mellanox InfiniBand-
based interconnect products to solve its challenges.
2
CASE STUDY
© Copyright 2008. Mellanox Technologies. All rights reserved. Preliminary information.
Subject to change without notice.
Mellanox is a registered trademark of Mellanox Technologies, Inc. and ConnectX, InfiniBlast, InfiniBridge, InfiniHost, InfiniRISC, InfiniScale, and InfiniPCI are trademarks of Mellanox Technologies, Inc.
2900 Stender Way, Santa Clara, CA 95054
Tel: 408-970-3400 • Fax: 408-970-3403
www.mellanox.com
Test Configuration
The managed hosting provider built a proof of concept
using two directors and four servers in one of its six
global datacenters. Two 20 Gb/s InfiniBand adapters
were used per server for high availability, replacing up to
six Gigabit Ethernet NICs and up to four 2/4 Gb/s Fibre
Channel HBAs in each server. High-speed connectivity to
the LAN and SAN was then provided through a Mellanox
InfiniBand-based I/O director chassis product which con-
tained pluggable 10 Gigabit Ethernet option modules for
connecting to the LAN and 4 Gb/s Fibre Channel option
modules for connecting to the SAN.
The management software available with the I/O direc-
tor chassis product enabled point-and-click provision-
ing of virtual I/O adapters on the server as well as
auto¬mated “virtual cabling” of the server’s virtual I/O
ports to the LAN and SAN switch ports. Because the
connectivity was virtualized, server personality and I/O
configuration could now be dynamically changed with-
out requiring any reconfiguration of the LAN and SAN
infrastructure—a significant time and cost savings. Also,
by using the pluggable 10 Gigabit Ethernet and 4 Gb/s
Fibre Channel modules on the director, the available LAN
and SAN bandwidth could be scaled up or down inde-
pendent of server configuration.
Mellanox InfiniBand Products Contribute to
the Solution
In the test setup, a single Mellanox InfiniBand adapter
delivered the bandwidth required to meet the I/O
requirements of more than 50 virtual machines per
VMWare ESX server. The channel I/O interface available
in the Mellanox InfiniBand adapters enabled dynamic,
software-based installation and removal of virtual NICs
and HBAs and their associated virtual links. This fea-
ture alone would save the hosting company significant
amounts of time and resources that were previously
required to manually reconfigure the infrastructure.
In addition, the lossless fabric provided by InfiniBand
would deliver the required quality of service needed to
carry critical Fibre Channel traffic from the servers to
the SAN, resulting in further time and expense savings
through I/O consolidation.
Once the solution was deployed into the production
environment, the ecommerce hosting provider saw
significant results:
Objective Benefit Achieved
Reduce the number of physical
servers
The number of physical servers
dropped from nearly 2,000 to only 150
Decrease server provisioning
time
Average server provisioning time down
from 216 hours to 12 hours
Simplify cabling complexity Cabling complexity simplified by
70 percent
Lower I/O capital expenditure Capital expenditures down 50 percent
Reduce I/O power
consumption
Power consumption reduced
30–40 percent
Achieve ROI for the new
I/O infrastructure
Immediate ROI realized through capital,
labor and power savings
SERVER
SERVER
SERVER
Virtual NICs
& HBAs
Virtualized and Unified
InfiniBand Adapters
Ethernet
Modules
InfiniBand
Switch
Fibre Channel
Modules
WAN
SAN

More Related Content

PDF
Industry Brief: Streamlining Server Connectivity: It Starts at the Top
PDF
Rackspace Case Study
PDF
AOL Case Study
PDF
City of Pforzheim case study
PDF
Actelis
PPTX
Green Networking With Blade
PDF
Protocol Choices for Virtual Infrastructure
PPTX
SteelFusion for Oil & Gas Industry
Industry Brief: Streamlining Server Connectivity: It Starts at the Top
Rackspace Case Study
AOL Case Study
City of Pforzheim case study
Actelis
Green Networking With Blade
Protocol Choices for Virtual Infrastructure
SteelFusion for Oil & Gas Industry

What's hot (20)

PDF
Brocade EMC vdx connectrix 발표자료 20150212
PDF
Is Your Network Ready?
PPTX
Connecting sm es
PDF
#IBMEdge: Flash Storage Session
PDF
16Gb Fibre Channel Deployment Guide
PPTX
Level 3 hybrid wan
PPTX
EMC ScaleIO Overview
PPTX
Exploring the Next Wave of 10GbE with Crehan Research
PDF
Frost & Sullivan Whitepaper: How to achieve and all IP platform using switch ...
PDF
PPTX
VoLTE - From Delay to Deploy
PDF
Radisys - Future Proofing Your Digital Business With Transcoding
PPTX
PLNOG 22 - Denis Zotov - SD-WAN - typowe i nietypowe zastosowania
PDF
RONNIEE Express: A Dramatic Shift in Network Architecture
PDF
Delivering Carrier Grade OCP for Virtualized Data Centers
PPTX
Next generation WAN Webinar
PDF
Ahead of the NFV Curve with Truly Scale-out Network Function Cloudification
PDF
Turbocharge the NFV Data Plane in the SDN Era - a Radisys presentation
PPTX
Mellanox's Sales Strategy
PDF
Beyond Basic VoLTE Services: Avoiding 3 Mistakes of the Past
Brocade EMC vdx connectrix 발표자료 20150212
Is Your Network Ready?
Connecting sm es
#IBMEdge: Flash Storage Session
16Gb Fibre Channel Deployment Guide
Level 3 hybrid wan
EMC ScaleIO Overview
Exploring the Next Wave of 10GbE with Crehan Research
Frost & Sullivan Whitepaper: How to achieve and all IP platform using switch ...
VoLTE - From Delay to Deploy
Radisys - Future Proofing Your Digital Business With Transcoding
PLNOG 22 - Denis Zotov - SD-WAN - typowe i nietypowe zastosowania
RONNIEE Express: A Dramatic Shift in Network Architecture
Delivering Carrier Grade OCP for Virtualized Data Centers
Next generation WAN Webinar
Ahead of the NFV Curve with Truly Scale-out Network Function Cloudification
Turbocharge the NFV Data Plane in the SDN Era - a Radisys presentation
Mellanox's Sales Strategy
Beyond Basic VoLTE Services: Avoiding 3 Mistakes of the Past
Ad

Similar to Ecommerce Hosting Provider Drastically Cuts Server ... (20)

PDF
Application Report: Migrating from Discrete to Virtual Servers
PDF
Family data sheet HP Virtual Connect(May 2013)
PDF
InfiniBand in the Enterprise Data Center.pdf
PDF
Renaissance in vm network connectivity
PDF
Mellanox High Performance Networks for Ceph
PPTX
Ceph Day New York 2014: Ceph over High Performance Networks
PPTX
Ceph Day London 2014 - Ceph Over High-Performance Networks
PDF
Texas School District Embraces Avaya Networking Infrastructure
DOCX
Carlson Companies is one of the largest privately held compani.docx
PPTX
Virtensys
PDF
Orange Business Services: A Telecom Business Reinvents Itself for the Cloud Era
PDF
Data Core Riverved Dr 22 Sep08
PDF
Blade Server I/O and Workloads of the Future (report)
PPTX
Renaissance in VM Network Connectivity
PDF
Enterprise Connectivity
PPTX
Infiniband storage- Benefits a Mega Retail Company !
PPT
#VMUGMTL - Xsigo Breakout
PPTX
Citrix Master Class - Live Upgrade from XenApp 6.5 to 7.6
PDF
Technology Brief: Flexible Blade Server IO
PPTX
VM Farms Thrive with Dedicated IP Storage Networks
Application Report: Migrating from Discrete to Virtual Servers
Family data sheet HP Virtual Connect(May 2013)
InfiniBand in the Enterprise Data Center.pdf
Renaissance in vm network connectivity
Mellanox High Performance Networks for Ceph
Ceph Day New York 2014: Ceph over High Performance Networks
Ceph Day London 2014 - Ceph Over High-Performance Networks
Texas School District Embraces Avaya Networking Infrastructure
Carlson Companies is one of the largest privately held compani.docx
Virtensys
Orange Business Services: A Telecom Business Reinvents Itself for the Cloud Era
Data Core Riverved Dr 22 Sep08
Blade Server I/O and Workloads of the Future (report)
Renaissance in VM Network Connectivity
Enterprise Connectivity
Infiniband storage- Benefits a Mega Retail Company !
#VMUGMTL - Xsigo Breakout
Citrix Master Class - Live Upgrade from XenApp 6.5 to 7.6
Technology Brief: Flexible Blade Server IO
VM Farms Thrive with Dedicated IP Storage Networks
Ad

More from webhostingguy (20)

PPT
File Upload
PDF
Running and Developing Tests with the Apache::Test Framework
PDF
MySQL and memcached Guide
PPT
Novell® iChain® 2.3
PDF
Load-balancing web servers Load-balancing web servers
PDF
SQL Server 2008 Consolidation
PDF
What is mod_perl?
PDF
What is mod_perl?
PDF
Master Service Agreement
PPT
PPT
PHP and MySQL PHP Written as a set of CGI binaries in C in ...
PDF
Dell Reference Architecture Guide Deploying Microsoft® SQL ...
PPT
Managing Diverse IT Infrastructure
PPT
Web design for business.ppt
PPS
IT Power Management Strategy
PPS
Excel and SQL Quick Tricks for Merchandisers
PPT
OLUG_xen.ppt
PPT
Parallels Hosting Products
PPT
Microsoft PowerPoint presentation 2.175 Mb
PDF
Reseller's Guide
File Upload
Running and Developing Tests with the Apache::Test Framework
MySQL and memcached Guide
Novell® iChain® 2.3
Load-balancing web servers Load-balancing web servers
SQL Server 2008 Consolidation
What is mod_perl?
What is mod_perl?
Master Service Agreement
PHP and MySQL PHP Written as a set of CGI binaries in C in ...
Dell Reference Architecture Guide Deploying Microsoft® SQL ...
Managing Diverse IT Infrastructure
Web design for business.ppt
IT Power Management Strategy
Excel and SQL Quick Tricks for Merchandisers
OLUG_xen.ppt
Parallels Hosting Products
Microsoft PowerPoint presentation 2.175 Mb
Reseller's Guide

Ecommerce Hosting Provider Drastically Cuts Server ...

  • 1. CASE STUDY © Copyright 2008. Mellanox Technologies. All rights reserved. • www.mellanox.com Ecommerce Hosting Provider Drastically Cuts Server Provisioning Costs Using Virtualized InfiniBand-based Solution and VMWare One of the top-five ecommerce hosting operations, and global 500 company, this company caters to several verti- cal industries. The foundation for its Fortune 1000 cus- tomers is a virtualized server environment where virtual compute, network and storage resources are allocated to customers on a dynamic pay-per-use basis. Challenges A growing customer base is a good thing—assuming you can keep pace. Increased demands for resources and greater availability by customers were driving significant growth for this managed hosting services provider. However, rapid growth required continuous scaling of the company’s managed services offer- ing. Provisioning additional servers, storage and I/O resources at a physical level to meet these demands required significant expenditures for equipment, per- sonnel and operations. Before Mellanox, the hosting provider’s IT infrastructure had grown to nearly 2,000 physical servers. Eighty-five percent of the environment was Microsoft Windows Server 2003-based machines running Microsoft SQL, .NET based application servers and IIS based Web serv- ers. The other 25 percent consisted of machines run- ning proprietary and value-added, transaction-oriented software applications built on Solaris and Linux. Storage thin-provisioning technologies had alleviated some of the pain, but network and fiber channel capac- ity planning and cabling remained as constant growth barriers. Since each server hosted a large number of applica- tions, they all had to be equipped with an adequate number of I/O adapters. Multiple Gigabit Ethernet net- work interface cards (NICs) and Fibre Channel host bus adapters (HBAs) were installed in each server. Each of these NICs and HBAs were then connected to multiple Ethernet and Fibre Channel switches to provide access to the LAN and SAN. Provisioning I/O on adapters and switches was a physical-level exercise requiring considerable on-site human intervention. When additional network band- width or storage I/O capacity was needed, a technician had to manually add physical I/O adapters, rewire cables and connect them to new switch ports, provisioning the LAN and SAN sides appropriately. The situation was further complicated by the use of separate adapters and switches. For example, network connectivity relied on Gigabit Ethernet while storage connectivity was through Fibre Channel. As a result, provisioning new servers took as many as 10 days because of strict change con- trol processes, and onsite personnel were needed to cable networks together. Worse still, whenever servers had to be repurposed to meet a new customer need, all of it had to be redone. This I/O setup was very disadvantageous. It wasn’t scalable. It was laden with manual configuration. It was power hungry. It put the provider in a position of deploy- ing more slowly than it’s competition. And worst of all, capital and operating expenses were spiraling out of control with every bump in business growth. Course of Action After careful considerations, the managed hosting pro- vider decided that a trifecta of virtualization provision- ing was required: Storage, Server and Fabric. A unified and virtualized I/O solution would greatly complement the server and storage virtualization choices they had selected. The company chose Mellanox InfiniBand- based interconnect products to solve its challenges.
  • 2. 2 CASE STUDY © Copyright 2008. Mellanox Technologies. All rights reserved. Preliminary information. Subject to change without notice. Mellanox is a registered trademark of Mellanox Technologies, Inc. and ConnectX, InfiniBlast, InfiniBridge, InfiniHost, InfiniRISC, InfiniScale, and InfiniPCI are trademarks of Mellanox Technologies, Inc. 2900 Stender Way, Santa Clara, CA 95054 Tel: 408-970-3400 • Fax: 408-970-3403 www.mellanox.com Test Configuration The managed hosting provider built a proof of concept using two directors and four servers in one of its six global datacenters. Two 20 Gb/s InfiniBand adapters were used per server for high availability, replacing up to six Gigabit Ethernet NICs and up to four 2/4 Gb/s Fibre Channel HBAs in each server. High-speed connectivity to the LAN and SAN was then provided through a Mellanox InfiniBand-based I/O director chassis product which con- tained pluggable 10 Gigabit Ethernet option modules for connecting to the LAN and 4 Gb/s Fibre Channel option modules for connecting to the SAN. The management software available with the I/O direc- tor chassis product enabled point-and-click provision- ing of virtual I/O adapters on the server as well as auto¬mated “virtual cabling” of the server’s virtual I/O ports to the LAN and SAN switch ports. Because the connectivity was virtualized, server personality and I/O configuration could now be dynamically changed with- out requiring any reconfiguration of the LAN and SAN infrastructure—a significant time and cost savings. Also, by using the pluggable 10 Gigabit Ethernet and 4 Gb/s Fibre Channel modules on the director, the available LAN and SAN bandwidth could be scaled up or down inde- pendent of server configuration. Mellanox InfiniBand Products Contribute to the Solution In the test setup, a single Mellanox InfiniBand adapter delivered the bandwidth required to meet the I/O requirements of more than 50 virtual machines per VMWare ESX server. The channel I/O interface available in the Mellanox InfiniBand adapters enabled dynamic, software-based installation and removal of virtual NICs and HBAs and their associated virtual links. This fea- ture alone would save the hosting company significant amounts of time and resources that were previously required to manually reconfigure the infrastructure. In addition, the lossless fabric provided by InfiniBand would deliver the required quality of service needed to carry critical Fibre Channel traffic from the servers to the SAN, resulting in further time and expense savings through I/O consolidation. Once the solution was deployed into the production environment, the ecommerce hosting provider saw significant results: Objective Benefit Achieved Reduce the number of physical servers The number of physical servers dropped from nearly 2,000 to only 150 Decrease server provisioning time Average server provisioning time down from 216 hours to 12 hours Simplify cabling complexity Cabling complexity simplified by 70 percent Lower I/O capital expenditure Capital expenditures down 50 percent Reduce I/O power consumption Power consumption reduced 30–40 percent Achieve ROI for the new I/O infrastructure Immediate ROI realized through capital, labor and power savings SERVER SERVER SERVER Virtual NICs & HBAs Virtualized and Unified InfiniBand Adapters Ethernet Modules InfiniBand Switch Fibre Channel Modules WAN SAN